Youve done the hardest part; youve captured your prospects email address. Now it is time to send your email to them. Most webmasters are thinking about what they are going to put in the email; how they are going to persuade the recipient to empty their wallet. This is all very well, but no matter how persuasive your sales letter is, if the email never gets opened, then it is useless. This is why the power of the subject line should never be underestimated. After the from line in an email, the subject line is the next one that gets read. The subject line plays a huge part in whether an email gets read. Everyone is busy, especially more important people and so an email with a poor subject line is likely to be deleted. Here are a few ways to make your subject line extremely effective:
-- Make your subject short and sharp. This will catch the attention and interest of the reader immediately. Be sure to use very positive words which recipients will want to hear such as free, guaranteed, profits and money. However, be careful that you do not give the impression that your email is an ad because this will immediately look like your email is spam and it will be deleted immediately. Keeping your subject short is also very important for the reason that many email programs cut off long subject lines. Keep it below 40 characters to avoid your subject line being cut off.
-- Use your websites brand name in the subject line. This will make your email sound important and impressive. It will also remind readers about your site and if your site made a positive impression on them when they first visited then they are likely to open your email to see what you have to say or offer.
-- Use the recipients name in the subject line if you have that much information about them. It makes the email sound much more personal and will catch the recipients eye. Everyone likes being addressed personally too; it makes us feel special and individual. Making your recipient feel like this will immediately lead him to open your email with high expectations. Dont disappoint! Another benefit of using the recipients name in the subject line is that they immediately know that it is unlikely to be spam and are therefore much more likely to open your email.
-- Indent your subject line. **** Here is a guaranteed way to easily make triple your annual income in under a month! is a lot more effective than the same title without the asterisks. It is a lot more effective because it will stand out hugely in an inbox with other unread messages. It will look out of place because it is not in line with other messages and this will lead it to immediately catch the recipients eye.
Really, you have to use your imagination. Imagine that you had 20 unread messages in your inbox. Which ones would you open first, and which ones would you delete. You have to remember that your email will be competing against many others for your prospects attention. Give the recipient of your email a reason to open your email over the others.
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Thank you for reading
William Johnston(will@info-ebooks.co.uk)
Whenever we talk to a new or a we hope to land soon client, we are careful to stress the relational aspect of newsletter marketing. In fact, we go lengths to tell people that it takes time to build a list, time to develop trust, and time for people to feel comfortable enough to make the contact to initiate a purchase.
We say this because we believe it. Wholeheartedly and without reservation. We also believe this is the only way to be truly effective. (Well, another way is to have tens of millions of dollars of VC and ..... wait, that didnt work well, eh)
We take the time to advise people how to start newsletters, get the list rolling, and begin building the relationships with prospects and customers and, over time, they are rewarded.
Since we spend most of the time doing this, youd think we are calm folks, sipping caffe lattes while waiting patiently (yeah, right) for our brilliant marketing strategy to work. Right Unfortunately for our poor stomachs, the answer is a resounding, nope!
Hey, the truth is that finding new clients today is a rough ride. The end rewards of newsletter marketing are great after taking the time to get the ball rolling to see the effects. We like to say, Its like a locomotive. It can take a while to get rolling, but once it does, it can pull a lot of weight.
The knee-jerk response to moments of slow sales, or prospective sales, is to renege on the principles behind newsletter marketing and hunt for prospects rather than maintain the farming system put into place. Occasionally, we become tempted to throw our own advice out the window and, in a knee-jerk reaction, hunt rather than farm.
Heres how we cope with those moments and get our minds back into gear, where we can pay attention, once again, to our own logic:
Look at the number of new subscribers: Nothing makes you feel better than to look at the number of new subscribers. It gives you a warm, all-over feeling to know that people are responding to the message and are choosing to opt-in to the newsletter. We think that every new reader is also a potential client.Look at the statistics on reading patterns: Next to new subscribers, nothing gets us juiced like checking out how people are reading the newsletters. This tells us that we have done our jobs properly and people do find the newsletters valuable. (We give each other high-fives at this point.)
Look at the statistics for our Web site: In the final analysis, the only stat that matters is new orders. But farmers know that you reap what you sow. We look at the total number of visits to our Web sites, see if people are visiting the right page (the page with our free offer), which other pages they look at, and, my personal favorite, which continents from which they hail. (Last week, we had 92 visitors from Asia and over 200 from Australia. No one from Africa, though.)
Plan a strategy of attack for the next wave: One thing we are never short on is ideas and energy. Actually, thats two things. We have them both in good supply and we are constantly putting our ideas out there and suggesting new ways to bring clients on board. This is always a positive because, at a minimum, it distracts us and gets us working on something. Always a good thing.
Review our current client list: This is fun, because it confirms that things works and more good things will come.
We also go to lunch together, discuss the ups and downs of the day, and try to help one another focus and remain positive. Tasks like these are the keys to building and maintaining your trust in the newsletter marketing philosophy. Its not quick and easy. Its not a marriage proposal on the first date. But, over time and through repeated contact, it does work and relationships are built and deepened.
Lesson: When you believe something is true, and you advise others to act in accordance with that truth, make sure you walk the talk.
is the Content Maven behind , eNewsletter Journal, and The Remediator Security Digest. She is also a PC Today columnist and a tour guide at InformIT. She is geared to tackle your editing, writing, content, and process needs. The native Texan resides in Plano, Texas, a heartbeat north of Dallas, and doesnt wear a 10-gallon hat or cowboy boots.