9 Steps to Getting Better Search Engine Rankings

You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go If you build it they will come. This may be true in Hollywood but certainly not true in the case of your website. You need to constantly work at improving your site to ensure that your website achieves a decent search engine ranking. This is a process that doesnt happen over night but with some concentrated effort you can get better search engine rankings. Here are some tips on getting to the top of the search engines.

Keep your design simple! Avoid gratuitous uses of flash, images/graphics, and special effects. As cool as these effects are, they hinder or sometimes block the search engine from seeing your sites content. Whenever possible use external elements (stylesheets and javascript). Less code cluttering up your page means search engines can find and index your content easier, leading to better search engine rankings.

Research your competition and choose your keywords carefully. Keyword phrases tend to be more effective. For example: use Toronto real estate web design instead of web design. This could mean the difference between competing with 6 million websites or 100 thousand.

Make sure your web pages include good meaty content of at least 250-300 words per page. Search Engines analyze the relevancy of your page/site based on the content. Your keywords should be represented in your content if your keywords are not represented, either you have chosen the wrong keywords or you havent thought out your content properly. Search engines like sites that change their content regularly so find ways to keep your content fresh but the message clear.

Use Meta tags (title tag, description tag and keywords tag) properly and use different Meta tags on each page of your site! Make sure your title is relevant and between 50 and 60 characters. Your description should not exceed 150 characters and should summarize the content of your page. Most importantly make sure the words/phrases in your keywords tag are represented in your content.

Use alternate image tags. Besides being a good design practice, alternate image tags help the search engines verify the importance of the images on your page. When appropriate use your keyword choices in your alt image tags.

Avoid using only image based navigation on your site. If you are using images as links to your other pages, make sure you absolutely use alternate image tags. Ideally you should also include text based links somewhere on your web page as well. You see this quite often in the footer of some web pages although you can always include test links in the content of your pages as well. Text based links help the search engines find ALL your pages not to mention they make your site more assessable. If your site is complex you should include a site map to help your visitors and the search engines find their way around your site. If you are using a sitemap put the link near the top of your page so that the search engine finds it quickly.

Use heading tags and bold to emphasize your keywords. Dont over do this! If you have chosen your keywords properly, your keywords should already be in weighted areas of your carefully written content.

Do NOT use auto submit services to submit your site to the major search engines. As long as you have incoming links to your site from a site that has been indexed your web site should automatically be indexed. If you need to submit your website to a search engine do it manually and only once.

Research and gather external links from sites that are relevant to your own. If your site is promoting health food a link from a human resources site will not help your website rankings and may actually penalize your site.

To get better search engine rankings you need to keep it simple, natural and use your common sense. Dont try to trick the search engines as this can often result in getting your site banned or dropped from the index.

Remember, it can takes month for your optimization efforts to pay off, but when they do you will enjoy better search engine rankings!

2005 Tanya Beaudoin o/a Office on Demand, All rights reserved. You are free to use this article in its entirety, as long as you include complete attribution, including live web site link. Please also notify Mrs. Beaudoin as to where the material will appear.

The attribution should read: Tanya Beaudoin, B.A. owns and operates a Web Design Company OOD Web & Graphic Design Studio - that specializes in e-solutions and graphic design (including web design, search engine optimization and internet marketing products like e-stationary and newsletters). To learn more about getting better search engine rankings, please visit Tanyas web site at

Search Engine Success & The Google-Vision Secret

Want to know the secret to great search engine listings Ignore Google.

No, Im not crazy.

Have you ever seen a horse plodding down the road wearing blinders A lot of people see the road to good search engine listings the same way. With blinders on. They cant see anything but Google. Google is number one. They obsess on Google. They desperately want to get a good listing in Google.

That is crazy. True Google-Vision requires removing the blinders.

If you do a Google search for Google Marketshare youll find some interesting numbers.

comScore Networks says Google has 36.9% of the search market.
eMedia says 45.85%.
Search View agrees with eMedia.

Do you know what that means It means that if youre obsessed with Google, youre not seeing over half the searchers on the Internet. Thats pretty crazy, too.

The top four search engines are Google, Yahoo, MSN and AOL.Ignore Google. Ignore Yahoo, too. Trust me on this.

MSN loves content and they prefer a relatively flat hierarchy to your site.For example;

BAD:
www.your-domain.com/folder/folder/folder/folder/page.html

GOOD:
www.your-domain.com/folder/page.html
www.your-domain.com/page.html

Each slash (/) represents another level in your file hierarchy. Less is more.

Make sure you have great content on your site. Submit to MSN. Then submit to AllTheWeb.com. Once youve done those two, submit some articles to article directories. Yes, just like this one.

When youve done all the above, submit just your main page to dMoz.org. Read their policies very, very carefully first. You do not want to make the submission wrong and get rejected. dMoz feeds AOL search, and you know how many members AOL has... Theyre like the McDonalds of ISPs.

Then, keep an eye on your website stats program. Odds are, one day youll log in and see a little visitor named Googlebot. It works almost every time.

See, Google doesnt like websites that exaggerate their importance, stuff pages with keywords or cheat their algorithm to attempt to get to the top. Even on their website, they state that they examine the entire web when calculating results.

Looking at the web as a whole, instead of focusing on Google is true Google-Vision. Its how Google looks at the web, and its how you need to look at the web, too.

When you stop obsessing on Google, and start working on providing good content to the rest of the Internet, Google will find you. In my experience, Yahoo wont be too far behind.

clients have been featured in Forbes, The New York Times, People Magazine & more. You can get great results, too. Start with the free email course, at or enjoy the

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