At almost every meeting I attend in my city, I get really positive feedback about my email newsletter, Work Smarter, Make More. People generally tell me they love it, or they ask some question about something Ive written about in a previous issue. All in all, its pretty cool--I kinda feel like a celebrity!
In everything that I do, my goal and my focus is to get subscribers to my newsletter. Im not trying to sell them a coaching program, nor am I trying to get them to buy some product. I just want them to get my weekly email newsletter. Thats it. Just get a little dose of Donna on a weekly basis (pun fully intended).
My rationale behind this comes from my philosophy that people have to know, like, trust and respect you before theyll decide to buy anything from you. Ive finally acknowledged and embraced that Im a pretty good writer and have decided to lead with that gift and use that as my marketing tool for my business.
Back in 2003, I decided that I made some serious changes to how I published my email newsletter, and Im now starting to see the results of the writing I do each week. The results include readers calling or emailing me for coaching, to sign up for a program, to sit in on a teleclass, or to form a strategic alliance with them. Just exactly what Id hope would happen!
Here are the five secrets to newsletter publishing that I learned through the school of hard knocks that have helped successfully market my business through email newsletter publishing:
1. Publish consistently on a weekly basis. I initially published my newsletter on a not-so-regular basis initially because I didnt see my newsletter as a serious marketing tool (silly me!). I then went to a regular monthly publication about a year later and then to a twice-a-month publication, and finally ended up publishing weekly in 2003 Now, if I miss a week, Ill get a couple of emails wanting to know what happened and where the newsletter is.
2. Let your voice permeate your newsletter. My first newsletters had some great resources that a busy business owner would find helpful in the management of his/her business. The only thing about me was a short paragraph about my business at the end of the newsletter. What I realized was that the newsletters to which I best responded were those in which I got to know the writer and liked what s/he had to say. Resources were great, but lessons through personal experiences were incredibly more valuable and were the things that I remembered about the newsletter. I definitely put more me into my weekly newsletter now.
3. Show how you can help clients resolve problems. I could just kick myself for letting almost 3 years slip away by doing such a slip-shod job in demonstrating my expertise. Again, resources are useful, but stories of what Im experiencing or what clients have experienced in their businesses and decisions that have been made to change the way were doing business are much more helpful to my readers. Hence, in every newsletter, theres now a Business Gym article in each issue to help my readers run a better business.
4. Set aside time to write your newsletter. Finding space in my calendar to set aside time on a weekly basis exclusively for this marketing activity isnt always easy. There are many times I want to fill that time with profit generating activities (i.e. work with clients) rather than holding onto this time as a business development activity. Since I now publish weekly, it takes me about 2 hours to write the main article for the newsletter. I now set aside time from 9 AM noon each Wed. morning and knock out the newsletter copy. Some weeks the process flows more easily than others.
5. Repackage and re-purpose your articles. One of my primary motivations now for doing my newsletter is that Ive now got a personal article bank of roughly 50 articles that I can reuse, tweak or re-pupose when I need to. I submit my newsletter article each week to various online article banks through an article distribution service, place it on my website, and have it available to use to create a special ebook or report that I can sell as another income stream, or re-purpose as a special report for a give-away on my website.
What Ive now discovered is that by having this client reservoir in place (my email newsletter subscribers that I go out and tickle on a weekly basis), my marketing has gotten so much easier. On a regular basis one of my readers will wake up and decide that theyve had enough and cant do it this way any longer and decide to hire me.
If you dont currently have a newsletter in place that permits you to reach out and touch potential clients regularly, I encourage you to start one. I realize that not everyone likes nor enjoys writing. Perhaps theres someone you can team up with who could ghostwrite for you based on some conversations youve had or on some training or other kinds of workshops you deliver. If you currently have an email newsletter, pay more attention to its care and feeding so that it grows a healthy prospective client base for you. Itll be one of the best investments youll make for your business.
Copyright 2005 Donna Gunter
Online Business Coach Donna Gunter helps self-employed professionals make more profit in less time online. To sign up for more FREE tips like these and claim your FREE ebook, TurboCharge Your Productivity: 50 + Tools To Help You Automate Your Business and Make More Profit in Less Time Online!, visit her site at .
What is E-Currency
The E of E-Currency stands for electronic in which means the currency used on the internet related field just like e-mail.
There are several benefits of using E-currency such as egold and pay pal.
The e-currency can be used on the internet related commercial applications such as network shopping and doing some investments via the internet.
The using of the e-currency for example egold and pay pal brings people a new way not to use their credit card as the only payment method on the internet since sometimes there exists a big risk to provide your credit card information to the merchant you do not know them very well and far away in the other side of the earth.
The e-currency service such as egold pay pal and ebullion provides both the buyer and merchant the convenient way to send and receive the payment just by clicking the confirm button and the deal is done. None of the payment method in the world right now can provide this kind of efficiency capability.
The discovery of e-currency also provides some local merchants a good chance to expand their business capability from their local area to the world via the internet. They can build up their own payment system such as shopping cart provided by most of the e-currency service company easily. After receive the payment order they can ship their products through the world wide logistic service companies like UPS, DHL, and FEDEX.
In an overview of e-currency, it will bring or create a whole new internet application just like credit card before. So knowing more information about e-currency is getting more and more important because it will become part of our life soon.
We collect all e-currency information in our web site