So many web site owners miss the easiest and best opportunity to increase sales. In a rush to put up as many sites as possible in the vain hopes of generating Adsense revenue, they miss the opportunity to increase sales by not having a newsletter.
Far too many sites are being created with poor content, leaving visitors to continue wandering from site to site looking for good, solid, knowledgeable content.
If you have good content, you likely have some expertise that your visitors will want know more about. Why not set up a newsletter so you can share your expertise with others, and increase your adsense revenue at the same time
If you are worried that youre not a writer, youre not alone. Just think of it as writing a quick note to a friend. You are sharing some information with a friend of yours. Your subscribers are like your friends.
Its key to now provide your friends with some valuable content. Since you are likely passionate about your field of expertise, your enthusiasm will come out, and your subscribers will be motivated. As an expert in your field, you can provide your newsletter subscribers with information that they can use. How do you increase your adsense revenue with this opportunity
Give them a teaser! By giving them a paragraph or two, and then leading them to your web site, you can get them interested in more information, which your advertisers may be able to provide for them. If they are motivated by your valuable content, they will click on the ads, thus
increasing your adsense revenue.
If you have a list of the top paying keywords (http://www.adsenseheaven.com or http://www.adsensepayday.com are two that we use), you can easily find words that you can use for your site. Create sticky content that is optimized around these top paying keywords, and both you and your visitor can benefit. Your visitor gets useful content, and you can increase your Adsense revenue. A win / win.
Another opportunity that your subscribers can provide you is an outlet to sell affiliate products. As an expert in your field, your subscribers will follow your suggestions. This provides an excellent opportunity to increase your affiliate sales.
This opportunity comes with a responsibility though to your subscribers.
If you develop a relationship with your subscribers, you will build on your credibility and trust. One of the biggest complaints of most people surfing the internet is the question of integrity and trust of the information they have in front of them. If you can develop that trust, and keep that trust, your subscribers stay with you.
Its very easy to betray that trust. Once you do, they are gone, and so is your opportunity.
How can you lose this trust so easily If your subscribers feel that you are pushing products on them, instead of helping them, they will unsubscribe. If the information that you are providing is not valued to the subscriber, they will unsubscribe.
Your subscribers have entered into a relationship with you based on trust. If you treat that relationship with trust, youll find that your subscribers are more than happy to help you get rich!
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How
Dead easy.
I implemented this tactic myself recently on one of my sites and my CTR has gone up 300% and it hasnt been 24hrs yet. Needless to say Ill be spending sometime making changes to my Adsense ads across my network of sites.
What is itSorry, cant resist a little intrigue.
Its very simple.
Using the Adsense Leaderboard banner 728 x 90 I added small images/photos above each ad at 140 x 100.
These photos are broadly related to the ads and draw the eye of the visitor to the ad. Which the ad alone maybe would not do. Once the eye is drawn your visitor will be much more likely to read the ad text below the image and in turn theyll be more inclined to click.
Google already knows of this tactic and I know a number of people have approached them via email before implementing the images. Obviously nobody wants their account suspended. The good news is Google are fine with it, for now at least. Although a few warnings have gone out with regard to animated images not being appropriate. So no Flash or animated gifs!
You can view this in action on one of my sites -http://www.how-to-make-money-online.info
You cant fail to see it at the top of the page.
Now I hope this is new information to you. If so I know its going to be damn useful. :) And most of all profitable!
The benefit of this over Googles own Adsense image ads is that you choose the image for one and the basic text ad appeals for another. As Im sure you are aware text ads work better than image ads. Combining them together in this way seems to work btter than either one of them would alone.
Theres also a major boost in the fact that you are able to select the most relevant image for your site content and current adsense ads.
Darren Yates is the owner of a site about Making Money Online and Internet Marketing. Packed with news, tips, resources and thousands of Internet marketing articles.
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