Twice in the last two weeks, I have come across articles wherehe author is celebrating A New, More Effective Way to PromoteYour Business on the Web.
Exhuberant, I opened each article expecting to see something new and interesting. On both counts, I was disappointed. Both articles offered nothing new... just the same ol hash, rehashed.
I guess the wisest man around, knew about the Internet well before it was created. Solomon spoke well when he said, There is nothing new under the sun.
To some people new to the Internet, or new to promotion on the Internet, these people come across as Internet geniuses who have discovered a great new technique for promotion. Granted, for the reader who has never seen these techniques, they are in fact seeing a new technique.
For the newbie to the world of Internet promotion and marketing,they have discovered a new marketing guru to pay attention to.But, what happens when down the road, this same newbie sees the same author claim New and Improved once again --- but this time the newbie isnt a newbie and recognizes the New and Improved technique is only a rehash of the same ol hash
Dont you think that this person might feel cheated
I expect that they will, if they ever discover that they weremisled in the first place. Most will never make the connection,but those who do will definately look at this marketing gurufrom that day forward with distrust in his eyes.
If you have ever been known to use the words New and Improvedto sugar your headlines, ad body or articles, take notice and beaware.
Your reputation is far more valuable to your long-term successthan the profits that can reaped through using the words New and Improved dishonestly to get someones attention.
There is nothing new under the sun.
Copyright Bill Platt - All Rights Reserved
Bill Platt is the owner of
This is not a link rental system or a reciprocal linking scam. We Guarantee our results.
In order to be successful online, you must provide yourcustomers many quick and easy ways to pay for your goodsand services. It is not enough to ask folks to send a moneyorder or check to your house or place of business. You mustgo further.
OFFER MORE PAYMENT OPTIONS THAN YOUR COMPETITION
The Internet offers too many options to consumers to find thesame products and services, for consumers to remain complacentwith just one or two payment options.
People are becoming more and more comfortable with the idea ofmaking secure online purchases. As a newcomer to the Internet,folks may be apprehensive about spending money online, butafter having made a few successful purchases they become moreand more comfortable with this new medium and marketplace.
For a lot of folks, the ability to pay with a credit card is ofthe greatest importance to them. Yet, a lot of small businesseseither cannot or will not use a merchant account for the purposeof offering their customers more ways to pay.
THE UGLY TRUTH ABOUT MERCHANT ACCOUNTS
Some advise that you must absolutely have a merchant accountto successfully operate an online business. They suggest thatany business without a merchant account is seriously lackingcredibility.
Well that argument may be the absolute truth for some consumers.But, if you were to look at Main Street USA, you would noticethat a majority of the sole proprietorships in this country donot offer credit cards as a payment option. Yet, many of thesebusinesses do extraordinarily well.
There is a reason why small business owners often forego creditcards as a payment option. The reason is that merchant accountscan cost a considerable amount of money to acquire and maintain.
Simply put, the cost of the merchant account makes it aprohibitive option to a lot of small businesses.
IN THE ABSENCE OF A MERCHANT ACCOUNT
While small businesses may not use merchant account services,they still need to have many payment options available forthem and their customers.
Many processors have popped up to fill this need. Some examplesinclude:
http://www.clickbank.com
http://www.ibill.com
http://www.paypal.com - Now owned by http://www.ebay.com
While most of these processors get good ratings, there is alsoa strong movement afoot by former members of PayPal who feelPayPal has wronged them. The most common complaint leveledagainst PayPal is the practice of freezing member accountswithout recourse.
If you have a few days to spare, you could read about thenightmares of some former PayPal merchants:http://www.PayPalSucks.com
(DISCLAIMER: I have been a PayPal member since Octoberof 2001 and have successfully completed hundreds oftransactions without problem.)
WHERE DOES ALL OF THE MONEY GO
Online payment processors are the grease that oils the wheelsof the Internet. They enable individuals to pay for goods andservices they wish to acquire from small online businesses.
PayPalSucks.com puts the importance of online processors intoreal perspective:
Some numbers to consider: PayPal does $16 million per dayin transactions. Multiply that by their average of 2.9%and you see they are making $464,000 A DAY, or about $14Million a month.
Dot Com entrepreneurs dream of these kinds of numbers.
WHAT IF YOUR BUSINESS COULD PRODUCE THIS KIND OF REVENUE
In order to begin to earn revenue at any level, you must beginby offering your customers more buying options.
There exists a payment processing option available to yourbusiness that permits your customers to pay you by all of thefollowing methods:
Visa
MasterCard
American Express
Optima
Discover
Diners Club
Cart Blanche
JCB
Eurocard
Check
Online Check
Charge to Phone Bill
Paypal
E-Bullions
E-Gold
NetPay
EvoCash
Moneybookers
PayPal
Cash
Money Order
This new payment processor is called StormPay.
MORE ABOUT THE STORMPAY PROGRAM
StormPay is a program that is very similar to PayPal, of coursewith exceptions. As with other online payment processors, theyprovide an opportunity to consumers to put money into accountsin their program for the purpose of making purchases.
If someone prefers to use a credit card, then they will nothave to make a cash deposit. Credit card users will simply useStormPay to securely process their credit card transactionswith StormPay merchants.
StormPay reaches beyond their competitors in three distinctways:
They support both weekly and monthly subscriptions.
They accept payments for MLMs and income opportunities.
You can earn money from your referrals and from theirreferrals to six levels deep!
STORMPAY HAS CREATED A WIN-WIN BUSINESS PLAN
StormPay wins with referral fees because they are gainingnew customers --- you win because you earn money by helpingStormPay to grow.
PayPal also understood the value of referral fees in the growthof their own business. From the beginning, PayPal has offereda $5 referral fee to anyone who brought PayPal new members.
StormPay offers a higher incentive to you to help them grow:
Each time a member in your downline makes a purchase youwill receive a percentage of the transaction fees.
They offer real-time campaign tracking results to help youbuild your referral base.
MULTIPLE REVENUE STREAMS INCREASE YOUR SUCCESS
In a nutshell, businesses survive and grow by offering an arrayof products and services. However, it is important that you arevery selective about the products and services you offer. Eachof your revenue streams should be similar in nature, or elseyou run the risk of watering down your primary business.
For most small businesses, offering StormPay as an additionalrevenue stream will make sense. If you are offering yourcustomers the option of StormPay as a payment processor, itmakes sense to also ask them to participate in the StormPayaffiliate program --- especially so if your products andservices are offered to other businesses.
IN CONCLUSION... MORE OPTIONS EQUAL MORE PROFITS
As an online business, you must be willing and able to providemore payment options to your clients.
It might also make sense to use more than one payment processorto handle your transactions. Some consumers do not want toregister with a new payment processor so that they can buy fromyou. Remember that your competitors are only two clicks away.
If you were to choose only one payment processor, I likeStormPay best because they offer your customers so many waysto pay for your products and services.
(NOTE: To be truthful, I also like StormPay because of theiraffiliate / referral program. Click here to investigateStormPay further and to sign up as a member and affiliate:http://www.stormpay.com)
Please remember that my point throughout this article has beenfor you to offer your clients as many ways to pay as you canmuster. If you will only take the time to expand the ways inwhich your customers can pay you for your products and services,then you will reap the benefits of greater sales by simplifyingthe buying process for your customers.
More payment options open the door to more sales, therebyincreasing your chance of online success.
Copyright Bill Platt - All Rights Reserved
Bill Platt is the owner of
This is not a link rental system or a reciprocal linking scam. We Guarantee our results.