Perhaps you, like me, have web hosting that includes, freeof any extra charge, unlimited autoresponders. That beingthe case, you might be inclined to balk at any suggestion to start paying for them.
Recently, however, I made the switch to paying a monthlyfee for unlimited autoresponders. Am I rich (with money toburn) Have I lost my mind
Actually, I consider this move to paid autoresponders to be a wise decision. Here are some reasons why you mightwant to pay for an autoresponder service.
1. Sequential Autoresponders: Although many web hosts offer unlimited autoresponders, each autoresponder is only capable of sending one response. Building businessrelationships with paid autoresponder services can thus increase your sales.
2. Tracking Capabilities: The autoresponders that come with your web host dont have built-in tracking capabilities. Tracking customer response with paid autoresponder services can lead to more effective advertising campaigns.
3. Deliverability: A very large number of your newsletter subscribers are not getting your newsletter if it is sent using your web hosts mailing list program. Improvingnewsletter delivery with paid autoresponder services will improve your bottom line.
4. Legal Protection: Since the e-mails you send are hosted on the autoresponder services servers, you are insulatedfrom false accusations of sending spam (unsolicitedcommercial e-mail). Protect yourself legally with paidautoresponder services.
You could also consider buying an autoresponder program(or script) that will allow you to run unlimited, sequential autoresponders from your websites. However, they can be expensive, require some technical skill, and still have some disadvantages.
For example, since you are hosting your own autoresponders, you might still have issues with deliverability and legal protection.
Paid autoresponder services, with their many advantages over other autoresponder systems, can increase yourbusiness profits.
J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.
For profitable Work at Home Small Business Ideas, visit
To see how autoresponder services can improve your profits, visit
I have a special new email address. Its in addition to my primary email address and its where I tell online marketers who want my business, to send their mailings.
I didnt want to do it. I didnt want anyone to be excluded from the group. Im sure the online marketers are very nice people with great big hearts. And Im sure that when I receive those frenzied emails with subjectlines like, Dina, Last Chance to Attend the Hottest Seminar This Week! these folks dont realize that theyve been relegated to my Not Urgent or Important email account.
Sorry, guys. I didnt want to sequester you off like I did, but your nerve-rattling emails fly in every day. You send me emails EVERY DAY! Thats really not right. Thats more than I hear from my clients!
Jenna Glatzer, freelance web writer and marketing genius in my humble opinion, said it best when she said that email marketing is a great way to build your brand, but you shouldnt be sending out those mailings more than once a month, maybe twice. Jenna, if you ever read this... Im a huge fan and you make an unbelievably great point.
If my favorite internet marketing guru sends me an email once or twice a month, that gives me a chance to really look forward to whatever terrific insights he has to share. When that email finally lands... oh boy, am I excited! If hes offering a special promotion... well, maybe Id better sign up! Because if I dont, the next ones not coming around until NEXT MONTH!
Now that I have quarantined the overzealous emailers in a new email box, I have the pleasure of watching them duke it out for the prestigious title of Most Emails In a Day. I shouldnt poke fun but I cant help myself. Youre telling me what a smart marketer you are, and that all of your offers are so rare and highly sought-after. But I know that if I miss todays promotion, tomorrow there will be another one just like it. The day after that, same thing. Thats a great way to keep me procrastinating forever. Thanks!
How often do you email your potential customers Do you realize how intrusive and badgersome frequent emailing can be When folks share their email address with you, thats a pretty great privilege! Dont clutter up their personal space. Why Because clutter eventually gets packed up in boxes and stowed out of sight.
Copyright 2005 Dina Giolitto. All rights reserved.
Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit for free tips on branding, copywriting, marketing and more. Request a project quote by email: .