Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:
1. Personalize- A persons name is still the sweetest sound Having first name in both the subject of the email, and the body of the message will help your email get read and not just deleted or being mistaken for junk mail.
2. Free- Offer something free: Its an over used word on the Internet, but it still works, but it must 100% free not an item you have to pay postage and packaging for. If you do this your user who checks out your offer will feel cheated.
3. Tracking- Always track any promotion, which means using tools that will allow you to track responses and conversion of visitors to sales. A good service to use is adminder:
Tracking also allows you to find out what information is most important to your readers
4. Talk- When you write your email copy, write as if you are having a one-to-one conversation with the recipient. This makes your customer feel like a real person and not a number.
5. Short but informative- Provide the information in a short and clear method showing the main information using short paragraphs of 3-4 lines making it easy to read or skim over. Using bullet points and line space between paragraphs to highlight important points.
6. Benefits not features-Show what the item or service can do for your customer, not what its features are.
7. Call to Action- Use a sense of urgency with ease of contact with a
8. Easy to contact- Use Clickable link such as or
This format will create a click on link in most email programs.
If you are marketing internationally you will need a format suitable for American On Line The biggest US ISP. Something like this:
[ AOL Users Click Here ]
Always test and target to your market, response rates can be up to 20% with the right message. Trial and error will prove you right or wrong. The power of the promotion to an in-house list is something very over looked. The list must have agreed to receive information (opt-in) from you or you just become junk email.
About The Author
Paul Easton is a self confessed Internet Marketing Nut and Editor of Power Promotion Plus An ezine dedicated to web site promotion tools that work with 3 free gifts for subscribing Check it out here:
If you are not using a follow up autoresponder until now, just buy it. Follow up autoresponders are very valuable tool for online business.
*****Your personal Follow up autoresponder software:
These software should be installed on your web site. You are completely in control of your software. These are affordable with good features.
*****Five Advanced and Essentials features of a follow up autoresponder:
1. Personalization of Your emails:
If your subscriber sees his/her name in the subject field, they will stop a second at your email. Well... its human nature to respond to their names. Once they stop at your email subject, more chances of clicking on your email and go in to the message.
2. Email un/subscriptions:
Advanced feature that needs some email forwarders to redirect subscribers emails to the cgi script. In this feature you can offer un/subscriptions through emails apart from form subscriptions.
3. Broadcast emails:
Broadcast emails also called one-time emails. Means instead of follow up emails at specific intervals, you can send promotional emails, ezines to your subscribers one time.
4. Bounced emails:
Very good feature. You can use this feature to clean up your lists. Your host will be happy as bounced emails uses the server resources and you delete them with your autoresponder script. Some free email services put your emails as spam or your subscriber no longer at their subscribed email or other problems like your subscriber email server is not working at the time of your emailings... Any of these reasons. The email will bounce back to your server. All these emails should be cleaned up once in a while, otherwise your host will send you email telling you are using too many resources.
5. Custom fields:
These are the fields to keep certain text in their text areas and if you keep the defined tag, the script replaces it with the text you provided. Great for keeping ads, signatures, links in your emails.
FIVE BASIC and Essential features of Your Follow up Autoresponder:
About The Author
Radhika Venkata
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