No matter who you are or how much you pay for web site advertising, free search engine traffic is probably responsible for a big part of your business. So why make your web site so hard for search engines to figure out
Luckily, it seems like in the recent years people have paid attention to SEO, moved their sites over to CSS, abolished table and font HTML tags, started using the H1 tag around their titles... and in general, moved the main content of their site as close to the top of the HTML document as it can go.
But Robert, you tell me, I have a bunch of fancy JavaScript and CSS at the top of my site that I dont want to get rid of.
Thats ok, you can keep it. Just stash it away in another file. By that I mean... if you were lazy and included your CSS right in the HTML document like this:
(style type=text/css)
(!--
CSS code in here
--)
(/style)
Copy all that text out and delete it from the HTML page.
Remove the style tags and the (!-- and --) stuff. Open a new text file, paste the text from the clipboard in, save the file as layout.css then save and upload to your web server.
Now, back on your HTML page, place HTML code like this:
(link rel=stylesheet href=http://www.example.com/layout.css)
When someone loads your page in a browser that tells them to look to the URL http://www.example.com/layout.css for the CSS info. But when the search engines crawl your site they will see a nice, clean, simple layout.
You can do the same thing with JavaScript. Say these are your script tags:
(script language=JavaScript type=text/javascript)
(!--
JavaScript code in here
--)
(/script)
Do the same thing, copy the JavaScript code but NOT the script tags themselves or the (!-- or --). Erase the original from the HTML page. Paste the stuff you copied into a new text file and call it something like: functions.js
Upload functions.js and in the spot you had your JavaScript code use this:
(script language=JavaScript
src=http://www.example.com/functions.js)(/script)
One important thing to remember is that NO JavaScript code can be placed between the script tags if you use the src parameter like that.
So remember: use H1 tags, use meta description tags, and use CSS, but make sure you include your JavaScript and CSS stylesheets in separate files otherwise theres no point.
Free video for you:
In the last 2-3 years many new companies have mushroomed, providing cost effective seo services to their customers. In this whole galaxy of seo companies some are authentic, while others are not. A novice owner of the website has a little knowledge of the technical jargon involved in the SEO, and sometimes can get into trouble.
To choose any seo company/firm, first you need to do a study analysis yourself:
1) The history of the seo company/firm providing SEO services.
2) The keywords for which you want to promote your website, because the keyword chosen is directly proportional to the cost of seo services.
3) Timescales involved with the rankings.
4) Never go for an obscure keyword like company selling cheap products online uk, but rather go for online products uk.
3) Trying to concentrate on the main essence of business like teeth whitening services, plumber services, google seo services, purchase books etc.
First, you should try to look for the essence of your business keywords, and once you achieve rankings for these keywords you can go further with other keywords.
4) Try to ask costing for keywords from seo company(including the timescale).
5) The techniques these seo companies/firm would be using to promote your website through SEO channel. Some companies state that they have mastered the secret techniques, and hence cannot reveal their techniques. These secret techniques can sometimes prove to be just a damp squib.
6) Their past record of customer satisfaction, and of course contact number of their previous customers.
7) Detailed flowchart of the entire exercise, which a seo company would choose to achieve top rankings. In this flowchart nothing should be hidden from customers.
8) Asking as much as you can regarding each and everything like:
(i) Which keywords to choose
(ii) What will be time for which rankings will be achieved
(iii)what rough rankings it will achieve in google, yahoo, msn, and other search engines
(iv) Writing down your SEO budget for PPC, and organic search engine optimization carefully.
(v) What will be cost for PPC campaigns
All these above factors will help you to better understand your project, and also your seo company/firm you are deciding to choose.
Good Luck,
Bhupinder Singh
Name: Bhupinder Singh
Occupation: Working as webmaster for BSOLUTIONS, , and seoexpert in .I have worked for several international clients from UK, US, CANADA, and India. Having experience of more than 3 years in web development and Search Engine Optimization, I have evolved a wide expertise in Search Engine Optimization Techniques.
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