If you are writing ads for posting online, there are many factors to consider. What type of site are you posting on - classified, FFA, email mail out Will the viewer only see the ad headline first, or the whole ad Who is your audience Are you trying to make a sale, or get a lead from your ad Can you hyperlink to your website in the ad
First and foremost, create a good headline! The headline is the first thing people usually see, and what will make them look further. If its an email ad youre sending out, then the subject line must be attention grabbing. You are competing with other peoples email, and you want yours to be opened. One of the best things you can do is check out other peoples ad headlines and see which ones grab your attention. What makes you open an email from someone you dont know Do a search on Google or Yahoo in your subject area, and look at the paid ads to the right. Which ones grab your attention
Ad content. Describe how your offer can benefit someone. Dont try to sell your product too much in your ad, create enough interest to get people to visit your website. Your site should do the selling, you just want people to get there. If your site offers a free ebook or download, mention it in the ad. Tell people how they can benefit from visiting your site!
If you are posting to FFA sites or free email safelists, remember to set up a dummy email account just for these postings. These sites will send you hundreds of confirmation emails, and you dont want them going to your real email account because it will just cost you time emptying your mailbox continually. Set up a free email account just for this. Remember to delete the emails once in a while to prevent your mailbox from being full and bouncing emails, as this might get your membership cancelled for email safelists.
Although I believe free advertising has its benefits, from my experience its good to also pay for some programs that help you advertise, or that advertise for you. Or if you can find a good business or related ezine, try placing an ad and see how it works. Look for where your competitors are advertising. Do you see the same ad repeated in the same place Chances are they are getting results. Ad writing is part science, and part art. The best thing to do is keep trying new methods, stick with the ones that work and keep improving them.
Robert Borhi is an online marketer who lives in Nelson, BC, Canada. His website is . For more tips on advertising and home business online marketing, visit his website at .
The selling of products/services online all require one ESSENTIAL ingredient, TRAFFIC. Marketing a small business online faces greater challenges, such as manpower and budget. However there are some great tools on the market that can effectively improve traffic to your site or affiliate site.
Investing in a good keyword tool is essential for online and offline marketing. A keyword tool can be used to write copy, find niche specific competitive keywords, and to plan advertising. Why you may be asking A good keyword tool can determine what and why people are searching for in relation to your product. Wordtracker is the choice of the professional marketer. What I liked about this company, is they provide a FREE keyword-guide which will alter how you market on and offline. If your budget is tight they offer membership for 1 day or 1 month. Or you can look at some of the excellent FREE TOOLS on the market.
A popular technique used by many in the affiliate marketing field, is building optimised pages that refer the visitor to the main affiliate site.This technique can be applied to marketing a small business online. There are several software products on the market that will build optimised pages for your main site. Two I particularly like are Traffic Panther and Traffic Hurricane. I personally use Traffic Panther as I found the ease of setting up the software easier with them. They both offer excellent customer support, even to free users. However the Hurricane creates 1000s of optimised pages for your site, whereas the Panther only creates 25 per project. Bear in mind the engines can drop your site if they think you are spamming.
Both introduce the technology of RSS, but the Traffic Panther introduces the small business to the power of marketing using Blogs. And how they can be beneficial to your business. So whether you are an attorney marketing your services, selling childrens books online, or looking for the secrets of successful network marketing, these techniques can be beneficial to your business online. With these tools you can firtly learn more about your potential customers and then how to get those customers to your sites.
Mary Aldoseri - Blogger, web designer, and mother.
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