First is a classic tale of a story submitted by a Real Estate Company with multiple offices that had contracted for a Web Site to be developed. The Web Site development firm was an established company with good references in the Real Estate industry. The site was developed to the satisfaction of the franchise owners and they sat back anticipating the results. Nine months later with thousands of supposed hits and very few inquiries they began to examine the site that had been designed for them. They found that the site had never been submitted to the search engines and that it was not keyworded for the cities that they serviced. They had not been getting the detailed log reports which they should have and had not had a search engine performance analysis on the site.
When they confronted the Site Developers they were told that changes in the industry were responsible for the poor performance and the site had to be redesigned because of this. Of course this is ridiculous. As professionals they should have kept up with industry changes. Not only that, they never did submit the site to the search engines. To date, they had already paid more than $75,000 for the site development and administration. They were locked in. So, they agreed to pay an additional $5,000. To correct the problems caused by industry changes. Two and a half months later their redesigned site is coming up on the search engines. It is still not key worded for the cities they service and the corrections continue.
This story is not a unique one. Today, there are middle school students who can develop a Web Site. This does not mean they fully understand the Internet and how it works. A Web Site is a key business element that requires knowledge of the business, sales and marketing and all the facets of business management. It also requires a broad-based knowledge of the workings of the Internet.
The greatest problem that we see is a lack of knowledge on the part of the businessperson who is considering a Web Site for his business. Without an ability to evaluate the competency of a Web Site Developer the businessperson is at a loss to make a qualified judgment. There are many people who have developed numerous Web Sites but there are few who have created sites, which produce the intended results.
From a realtor in Tucson we hear that she has been getting regular inquiries from the Internet and has a client flying in from Japan. After a year on line and with listings in Realtor.com and her own web site she has a regular flow of inquiries from around the country.
We continue to get e-mail from Realtors around the country. There are many Realtors who are just learning about the Internet and making the adjustment from the snail world. At first it is hard to get accustomed to the speed of the net. E-mail is transmitted to recipients in a matter of seconds. People who have been active on the net for a while come to expect a response from others within 24 hours. One is not surprised when a business responds within hours to an e-mail. The businesses that are seriously doing business on the web often respond within an hour. So, for those of us who are just starting a to market our Realtor services on the Internet, this concept of speed is something we have to adjust to. Those of us who do not make this adjustment will fall by the wayside as more aggressive and attentive companies give customers a faster response.
Ouch! Three Web Designers and $$$ over 1 1/2 year
Signed up with a web master who had done a nice, clean site for a nearby local Realtor. I did not know the right questions to ask, so I signed up with him too. He was in the northwest states. Turned out that he did cookie-cutter sites, and didnt like it at all, when I had too many creative ideas. He was a very nice person but did not, absolutely did not, want to follow my instructions. Also, he told me I absolutely did not need my own domain.
After several months of begging, pleading, and stamping my feet, because he never made any of the requested changes, such as marking listings SOLD, I couldnt deal with it all any more. So, I switched to someone else who came recommended. Although his work was good, and delivered on time, he was extremely expensive for any tiny little thing done after the initial site was up and running. Also, he decided that he had become a consultant and took it upon himself to run my life. Made changes to the site without being asked, took it upon himself to alter my colors -- which are a major part of my identity, without consulting with me first, added links to places he thought should be on my site, and on and on it went for several weeks. When I stamped my feet, and insisted these things be removed, it took weeks to make those changes.
He also informed me that studies had been done (this has been done in most forms of media for many years) saying that the only recognizable colours on the Net are red, white, and blue. Well, thats wonderful, but part of my success over 17 years is due to being different which is also recognizable by nature of not being like everyone else.
My corporate identity and my corporate colors were very important to me, and the subject was just not up for discussion. This infuriated him. He did set things up under my own domain, though. However, strange as it may seem, the name Id picked out all along, had just been taken by someone on the outskirts of my trading area, just weeks before I applied for it. Had I gotten it in the first place, I would have it now. Id used the name in other types of media, and a huge franchise Realtor decided he would register it, in case I ever wanted to BUY it back from him.
A similar horror show took place with the ISPs --- their servers were continually going down. Had to move four times before I found a compatible group of people with whom I could work. AMAZING. Everyone wants to argue. Everyone is an expert. They charge huge set up fees, and people who are not in the know, need to really be careful about signing those kinds of contracts. Some keep on charging my AMEX cards, sporadically, after months of no charges. Trying to get that rectified is another nightmare.
All I want to do is sell real estate. I have spent the better part of the past year and a half working on the Net. Indeterminable costs in $$$, and much more in nerves.
A true horror show, that finally is, in spite of itself, finally producing excellent results. Not lots, but I am good at weeding and feeding. Response time is everything, as you say on your site. I, for one, believe this is absolutely business on the cutting edge of the future, and we are now, fortunately, positioned to take advantage of the way that business will be conducted from here on in.
I have made some valuable new contacts in the industry, we belong to three network communities, and look forward to exceptional success from here on in. Our site was written up in the Canadian Real Estate News newspaper which is delivered to all real estate offices across Canada. Many Realtors made contact as a result of that article, too.
I was at a meeting for the Real Estate Council of Ontario recently, and was informed by the President that hed just returned from an Air Canada flight, on which hed read an article about my web success. Not realizing hed be seeing me, he didnt keep the article. I am now trying to locate a copy.
This from Bob Jurgensen in Manassas, VA
I average about 3-5 requests a week for my free relocation kits and about 1 in 10 ever communicates back in any form. Most do provide phone numbers but few return calls and I usually get voice mails. (Bob has stopped sending out the kits to every request, he contacts people first now)
In spite of this seemingly poor rate of return, I did sell 11 homes and almost $2 Million in sales off the Internet in 2005. I tracked my sales last year very carefully because it was all new to me and I wanted to know what works and what doesnt.
My first contact was an Air Traffic Controller from Boston moving to this area (Dulles) and we began a dialog. He came down alone and I gave him a tour the day he interviewed for his new job. Then two weeks later he returned with his family and we went out to do some serious searching.
Right after this family bought, he passed my email address to another friend in Boston, who visited my site and also requested a relocation kit. Bingo... another sale a few weeks later. Between these two guys I had a referral from each and thats a total of 4 sales in about 3 months. (A new ATC facility opened at Dulles recently and they had to staff it so many are coming here from other parts of country.)
Thats not all, this year these same two controllers have each sent me yet another referral and one is coming in August to take the tour, the other most likely in October. So thats a total of 6 sales (hopefully) in less than two years off basically ONE HIT on my site.
There have been several others, mostly military and/or government employees. Not sure why, but I guess they use the I-net daily. Coupled with the fact this area (DC-Northern VA) is a major govt area, keeps them coming I guess. I seem to have the most success with govt and military types.
Sacramento Realtor had 15 Million in Internet Sourced transactions
Dave Vandermyden, of Pacific Coast Realty, is one of the top Realtors on the net. In his second year on the Internet he originated more than 15 million in transactions from the Internet. With four websites consisting of more than 130 pages he has dominated the Sacramento market on the net. His activity includes referrals to a network of San Francisco Realtors that uses to fill the needs of inquiries he receives for that area. During the first quarter of 99 Dave has averaged about 25 inquiries per week.
Written for By James ChristensenReal Estate Expert and educator. Our training site offers a valuable service to individuals looking to get into the Real Estate industry.
When it comes down to understanding how to effectively market your website, there are many tips and tricks you can utilize. There is lots of value when you understanding what web marketing is. First of all, there is really no point in having a web site, if you just plan on not using its full potential. This is one of the forms of word of mouth for you. Any person on the planet can obtain valuable details about the product or service that you plan on using. Secondly, a web site offers credibility to your audience. People often search for information and this method is one of the top methods.
There are some really specific methods on how to web market. To start, you need to be listed in the search engines or portals. Big qualified companies like GOOGLE, MSN and YAHOO, can drive tons of qualified ways for you to be found. Your website should be easy and simple to navigate. Without it your users will get lost and frustrated. Thirdly without traffic, people coming to your website, your chances of online success are very limited. So in order to help boost that there are tons of things you can do to bring back potential customers.
One clever method is to write articles on the specific topic or product you are introducing. By becoming an expert in your field , you are a recognized person. Secondly it adds more exposure to your web site. Giving away a free report also helps. People love free items, why not give them enough to get interested in further reading. Thirdly, always over deliver what you promise. Reputation is very important in business. You live with what you have created. Get testimonials on your product or service, that helps with credibility. You can also write reviews on others products with links going back to your site to help bring in more visitors. The tips are endless.
Alan Zunec has is a successful Internet marketer with experience in Pay per click search engine marketing- along with tips on Internet marketing- where ideas create results.