We know that the Internet has changed the way consumers find products and services. Now it is influencing the business to business sector as well. According to a survey published in late last year in Electronic Design magazine, reaching 96% of your audience is possible if you include a carefully crafted Internet marketing strategy.
When asked, Where do you find the most useful information about new products and technology respondents ranked print magazines (54%), Web searches (23%, Google primarily), and E-mail newsletters (19%) as the top three sources. This covers 96% of the bases, surprisingly relegating old favorites like trade shows (2%) and word of mouth (2%) to the sidelines.
These figures show that while print is still important to BtoB buyers, the Internet has become equally as important. And of the online part, Google searches account for a big percentage. If you are not including website optimization in your Internet marketing strategy this year, you will be missing a chunk of your audience. Do a Google search on the best keyword for your industry and see who does show up on page one.
Although optimization may seem like black magic, it is possible to get high rankings in the organic search in Google. In a recent report Marketing Sherpa wrote, If you think youre covered because you have a paid ad (PPC listing) in a search engine for a search term thats important to your business, think again. Organic results (free listings) are far more important and can get more viewership and clicks. This is borne out by the eye tracking studies that show only about 35% of all searchers click on the paid ads.
A website is not a static brochure. It has to be updated with relevant optimized content. Optimization of the site, fresh content and using RSS feeds to distribute the content across the Internet is the name of the website marketing game in 2006.
Sally Falkow is the author of WebSense: effective website marketing strategies for entrepreneurs and an expert author at WebProNews. She is the president of Expansion Plus, an Internet marketing and PR agency based in Los Angeles.
Welcome one and all. Whether youre a seasoned campaigner or a new internet marketer, I trust youll benefit from what Im about to share with you.
Imagine being given the key to Aladdins cave - yours to keep and do with as you please. Now imagine the possibilities. Theyre endless! Riches beyond your wildest dreams to live the ultimate lifestyle, being able to help loved ones, the community you live in - you decide. How good would this feel to be able to help others Imagine waking up each morning knowing youll never have a financial problem ever again ...
Its good to dream isnt it Now, what if you could turn this dream into reality Surely anything is possible if you truly desire changes to your current circumstances. I firmly believe this. Your mind is truly amazing and incredibly powerful. Isnt this one of the main reasons for starting (or wanting to start) your own business To provide the fortune and lifestyle of choice. I say thank goodness for the internet and for the business known as Internet Marketing. What other business allows you to work from virtually anywhere, anytime, with little start up costs and potentially huge returns Im not saying its easy or that everyone can expect the same incredible results. What I mean is the internet offers the opportunity for success in ways a traditional business does not.
Like many of you reading this article, I too have tried many different business and investment ventures. To date my success has been mixed, yet Im determined to succeed. And in the not too distant future Im confident of being able to supercharge my online profits by creating a 24x7, 365 day per year cash machine. How you ask Well quite simply, with step by step help from an internet guru, a business mentor who has been there done that! More importantly this guru is still doing it today and willing to share his knowledge and experience with those eager to learn. So why would you (or me for that matter) spend most of your life working a dead end job or perhaps running a traditional business Who needs long hours, high stress levels, and poor financial gains
So imagine my excitement at finding this business success mentor who is there to help me (and others) every step of the way ... to achieving financial and lifestyle success. For me its like having the key to Aladdins Cave. You too can benefit financially from knowing and applying the tips, tricks and techniques found at this fantastic website. Do you know the number one golden rule for online success Its the foundation for running a successful business. So whether youre an internet newbie, seasoned online professional or just looking for strategies to improve your online success, take action now to include this must have technique in your bag of online tricks ...
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Golden Rule #1:
Capture the email address of ALL your website visitors for your future profit.
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Simple isnt it Yet Im surprised how many websites I visit that dont even bother to apply this golden rule. Often, as research shows, it can take at least seven (7) communications with your prospects (or existing customers) before they buy from you. Sure, people buy on impulse but there are no guarantees with this method. It really is a hit and miss strategy. Think about it. Really, youve done all the necessary hard work - found the ideal product or service; created your website; youve managed to attract prospects to your website yet profits still seem to be down or non existant. Why
So how can you increase your strike rate and increase your profits You want to sell your product(s) and/or service to more visitors - but how you ask Firstly, by applying Golden Rule #1. Then you follow up prospects with structured communications at regular intervals (whilst not being too pushy), winning over their trust by providing valuable information, either by offering FREE ebooks, videos or ecourses. Failure to capture a visitors email address is surely a recipe for disaster. A prospect / customer email address is your Aladdins Cave. It needs to be managed and nurtured so that it will grow and continue day after day to bring you treasures. Seriously, by not doing this you are giving away potential profits to your competition!
Take action now to ensure you apply Golden Rule #1 on your website. I know I will be. The mechanics of doing this are quite simple. Get the knowledge and the step by step how to do it, then youre in business. Then youre ready for Golden Rule #2.
This plus many other valuable insider tips, tricks and techniques are available at
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