Now that I got your attention, let me tell you about the headline of your sales letter.It is the billboard for your letter. Use your main selling point in the heading.
If the headline doesnt get read the rest is doomed.
It should:
Get your readers attention and create immediate interest
Make your reader read on to the first sentence
Target your audience
List at least one of your biggest benefits
Make a promise
Your promise should be unique to what you are selling and different from that of your competition.
It should be bold, using powerful words such as:
Free, How to, Cheap, Secrets, Imagine, Proven, Revolutionary etc.
Oh yeah, the secret to making money on the Internet, wait for it Traffic, traffic and more quality traffic, lots of it and a killer sales letter waiting for them at the other end. The truth is there is There is actually NO Secret, just hard work, experience, determination and action. Break down your long term goal into smaller medium term, manageable goals. So there you have it!
Samples
How I sold 1 Million copies of my e-book, and how you can too.
Undergrounds secrets, you have been lied to again
Discover how to smash all previous sales records fast
Next time youre browsing for a magazine, look for the headlines that catch your eye.
They know how to write headlines. Their headlines have to generate sales.Learn from these magazines or newspapers. They have been doing it for years and they know what works for their target markets.
Irene VasilasThe Ultimate Recipe to Make Money OnlineVisit for more information and tips.
Keyword research is a necessity for doing business online. The best site in the world needs to have decent keywords, or it wont be found. If fishing enthusiasts are searching for fishing, theyll never find your site on angling. However, maybe you cant compete with fishing either. Too many quality sites are already in the search engine results. How do you find keywords that will get you that traffic
Optimization experts advise comparing demand to supply to find good keywords for your web pages. My experience, though, is that many of my pages with good ratio keywords never show up in search engine results, while others that I shouldnt be able to compete with, are right there on the first page of results. This is because it isnt just quantity, but the quality of the competition that matters. Supply/demand ratios just dont give the information necessary.
Better Keyword Research
Here is a better and easier way to do your keyword research. First, Find keywords at the Yahoo site (formerly Overture): http://searchmarketing.yahoo.com/rc/srch . Click on Keyword Selector Tool, to see how much traffic a keyword phrase had last month. Get together a list of words and phrase with decent demand. This depends on the nature of your site, but for my own sites, I wont optimise a a page for a keyword with less than a few hundred searches per month.
Next, go to http://toolbar.google.com , and install the free Google toolbar on your browser. With this you can see the pagerank of any web page. This is a ranking between 0 and 10 that Google uses to help determine which sites show up in the results when a search is done. See what ranking your own pages have. This tells you (roughly) how well you can compete against other pages for given terms, assuming you are doing okay with your on-page optimization too.
This also is a guide to the page rank you can get on any new pages you create. If you have a pagerank of three on several of your sites internal pages, you can probably have the same (with a little time) on new pages. You do this by internally linking to the new pages, especially from the homepage and site map, as well as from any other relevant pages.
To complete your keyword research, type your potential keywords one by one, into Google or another search engine. Click through to the pages in the first ten results, and note the pagerank of each. If a couple of them have a page rank that is lower than that of your existing pages, you can probably compete on that keyword phrase. Create pages that are optimized for these keywords.
If the first ten results have a page rank of 5 or higher, and your own pages are 3, you cant compete (yet). Sometimes youll search keywords with 3,000 searches per month, and 300,000 results, yet the first ten results will have pageranks of 2 and 3. Others with 30,000 searches and 10,000 results will have only pagerank 5 or higher results. Obviously, demand/supply ratios are not all that matters. This is a better way to do keyword research.
Steve Gillman didnt even know what HTML was when he registered his first domain name. Soon afterwards, he was making a good living online. To learn how you can do the same, visit