Have your customers publish an online diary insteadof giving you a testimonial. The diary would includeregularly updated entries of how customers are usingyour product to improve their life. You could givecustomers a free product or a rebate in exchange forthem publishing it online.
Your customers could write diary entries about goalsthey have reached using your product, the positiveemotions its given them, the fears and worries yourproduct has taken out of their lives, how bad theirlives were before they bought it, how it has helpedother people in their lives, etc.
Your customers could update it daily, weekly ormonthly. It will depend on how often they use yourproduct. You could publish the diary right in yourad or link directly to the diary. You could providethe people with web space for writing the onlinediary or have them e-mail you the diary entries foryou to publish.
You can make the online diary extra persuasive byalso including customers personal profile, pictures,online video of them using your product, net audioof them talking about your product, even scannedhandwritten letters, etc.
An online diary would likely outsell the commontestimonial because its updated on a regular basisand reveals more personal information. A diary isconsidered private which would make people morecurious to read it and believe its legitimacy.
About the author:
Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.
1. Address your targeted audience on your businesssite. Example: Welcome Internet Marketers. Ifyou have more than one, address them all.
2. Make sure your content and graphics are relevantto your web sites theme. You wouldnt want to usea bird graphic on a business web site.
3. Alert visitors by email when you add new contentto your web site. This will remind people to revisityour web site.
4. Offer a way for visitors to contact you on eachweb page. List your email address, fax number andphone number.
5. Give people the option of viewing your web siteoffline. Offer it by autoresponder or printer friendlyversion.
6. Make sure a least 50% of your content is original.The other option is to offer something else originalother than content, like software or an online utility.
7. Offer your visitors incentives for revisiting yourweb site. You could give them new content, ebooks,software, ezine, etc.
8. Publish a FAQs for your business, product andweb site. They could have questions about multipleparts of your business.
9. Make sure all links on the navigational bar areclickable. If people cant get to where they want togo, they will leave.
10. Organize you web site in logical and profitablesequence. You dont want to give a freebie before theylearn about the product(s) youre selling.
About the author:
Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.