Why, you ask Mainly, because search engines want to provide their users with good content. How do they find it By surfing the web for it. However, search engines dont view websites with human eyes, instead they use spiders (also known as crawlers, or robots), a spider is an automated program used to browse the web in a methodical manner.
These spiders rely on actual words to provide the search engine with information about the topic and related content of a website, and its relationship with other related topics or websites. They love text copy, so give it to them! (This is why flash and image based websites dont work!) The more content you have the more text the spider can find and the more valuable your site will be to search engines. (The more valuable your site is ultimately means you will have higher rankings) Plus good content makes your visitors happy too!
If a website only contains images, there is nothing for the spider to read and it wont stay on your site very long, and your site will not likely be indexed. Some images can be read by some spiders if you use proper naming and the alt text feature. (Name your images something related to the topic of your site and use the alt text to describe the image and try to use your keywords within the alt text. But be careful not to stuff too many keywords in there ... this is seen as search engine spamming) Optimizing images should be used in addition to optimizing text, not replacing it!
So if this copy-writing stuff is so important to search engine marketing, then why do so many website owners and designers neglect this area The simple answer is that good copy-writing is time-consuming and difficult. However, it is an essential part of your search engine optimization strategy. If you take the time to do it right (or even pay someone else to do it for you) your efforts will pay off in the long run.
All this is too confusing It often is, which is why most people dont bother with it; dont panic, there are many website designers, such as Plush Designs ( ), that also offer content writing and search engine optimization (SEO) services at affordable rates.
Read the rest of this extensive article on our website;
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It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.
Furthermore, the best ranking websites have content that is better written than most other sites.
A common mistake is to think that Google spiders just consider keywords and layout in order to establish pagerank.
If you look at the top ranking pages for the most searched for keywords, you will see that the quality of the content has been essential for getting them better pagerank, not to mention the enormous amount of traffic that Google sends them as a consequence.
Lets look at some of the key areas that we have to keep in mind when producing content:
1. Updates
If you dont update your content frequently, your visitors wont have a reason to come back, and Google will not consider your site for better pagerank. You may get a good initial pagerank, but if Google doesnt see that the site is updated frequently, pagerank will surely fall as a consequence. The best frequency is once a week, when possible.
2. Grammar and spelling
Sites that are well ranked in Google have little or no spelling and grammar errors. Before uploading content, make sure to check for spelling and grammar mistakes. Microsoft Words spell-check may even be more than enough for this task.
3. Paragraph layout
Not only on websites, but in any type of message that implies text, lengthy paragraphs are difficult to read and readers loose focus on the content. Google is also aware of this fact and prioritizes short 1 to 4 sentence paragraphs.
The same applies to sentence length. Keep sentences brief and to the point with only relevant information. If there is an extensive idea that must be included, you can break it up into two or more sentences.
4. Keywords
On well ranked sites, references are made throughout a page to keywords and variations of the keywords. Always keep content relevant to the keywords that are referenced to your site.
5. Lists
Whenever presenting lists of items, it is better to show them bulleted or numbered and not in paragraph format. This is visually much better for your visitors and Google will also give it better pagerank. For example, see the difference with the text from this section in both formats:
Example 1 Paragraph format:
When creating content, keep in mind updates, grammar and spelling, paragraph layout, keywords, and lists.
Example 2 Numbered
When creating content, keep in mind:
1. Updates
2. Grammar and spelling
3. Paragraph layout
4. Keywords
5. Lists.
Some final thoughts:
Always make sure that you have quality content on your site.
If you write your own content, try to have an editor or a professional writer look at it before uploading, until you gradually develop your own writing skills.
Make sure you update your content frequently.
Distribute some of your content freely to other websites. This will generate more links to your site and improve your pagerank as well.
If you dont have writing skills and arent willing to pay a professional writer to continuously create content for you, you can opt to acquire content databases that will provide you with extensive content that you can update regularly.
Once you have your site up and running, focus on content from then on. The design and layout of your site may be a one time only process, but content needs to be taken care of and nurtured to generate traffic and keep those visitors coming back for more.
John Tulus is Marketing Director at Web Marketing Experts, developer of internet marketing solutions to help companies increase sales and profitability online.If you would like to learn more about Internet Marketing, visit Our Website at Web Marketing Experts and Web Contents or email John at