Drive More Traffic to Your Website With Your Web Page Title!

One of the most overlooked, but important components, on your web page is the Meta title. The Meta title is the text or page title found at the top left of your browser window and it is also the title saved when a web site visitor bookmarks your website. Some people will argue that search engines put little or no value on the title tag, but regardless of how the Meta title figures into the ranking algorithm, the title tag is still critical to driving new and repeat traffic to your website.

Countless sites under-utilize this title space by entirely forgetting to name their pages (untitled document) or name their page something completely useless or generic (welcome to our site, or home). An untitled document or home bookmark will do little to help encourage repeat visitors to your website. Either the visitor will have to take time to rename your bookmark or they will completely forget what the bookmark is for.

Not only does the title tag provide the bookmark name, but it also determines the clickable link that is displayed on the Search Engine Results Page (SERP).

For example:

If your title tag looks like this: Customized Email Stationary/Branded Email

Your page will show up like this on a Google search (or another SERP)

Customized Email Stationary / Branded Email

Obviously untitled document or welcome to our site is not very effective in drawing visitors to your site.

Follow these tips on writing an effective and useful title tag.

The Meta Title tag should summarize the contents of each individual page. This means you should always wait until your content has been written before choosing your title tags. Your Title tag should be useful and informative. Remember that your title tag is what shows up as the clickable link that brings visitors to your site through the search engines and what shows up when the visitor bookmarks your site.

Base your title tag on keyword phrases. There are many resources and applications online that will help you determine the popular search terms that relate to your website content. (These are the same keyword phrases that should be scattered in your page content and Meta keyword tag and Meta Description Tag) Make sure you use these terms in your title where appropriate. Obviously, it is important that you do not over do the keywords to the point that the title becomes useless.

Limit your title to 50-60 characters including spaces. Some browsers actually show many more characters but for those that dont, if you use more characters your title will be cut off. More importantly the number of characters displayed on the SERP is definitely fixed. So any wording longer then 50-60 characters will not help drive any customers to your site simply because your potential visitors will not see it!

Search engines ignore (or dont index) stop words, so avoid using them in your title. Stop words are common words that really dont help determine the true content of your site. Examples of stop words are: the, with, to, also, an, and, as, at, be, because. Space is already limited in your title tag, so there is no sense wasting space on words that will be ignored by the Search Engines and really wont help bring any new traffic to your site.

Always use a different Meta title on each of the pages in your website. Your content is different on each page of your site, so your title should be different on each page too.

Basically, you can bring more visitors to your website site by keeping your Title Tags simple and meaningful.

2005 Tanya Beaudoin o/a Office on Demand, All rights reserved. You are free to use this article in its entirety, as long as you include complete attribution, including live web site link. Please also notify Mrs. Beaudoin as to where the material will appear. The attribution should read: Tanya Beaudoin, B.A. owns and operates a Web Design Company OOD Web & Graphic Design Studio - that specializes in e-solutions and graphic design (including web design, search engine optimization and internet marketing products like e-stationary and newsletters). Please visit Tanyas web site at for additional business related articles

Creating a Google SiteMap For Your Work At Home Business Web Page

Search engine traffic is the best traffic You can get for your online Business. So if you are running a Home Based Business with an Online Presence why wouldnt you do everything possible to gain a Top Search Engine Ranking. One of the Simplest things you can do is Create a Google Site map.

Does Creating a Google Site Map Get you a Higher Google Ranking Probably not by itself

Does Creating a Google Site Map and Telling Google About it get your Work at Home Business Web Page Indexed Faster

Google Visited My Home Based Business Web Page the Same Day I Uploaded my Site Map. I have to believe anything you can do make it easier for Google to Index you will help your Online Business get a Google Ranking. Of Course you need to follow other Google rules regarding content and Back Links

Using the free tools detailed in the 4 steps that follow, you can have a Google Sitemap in less then 10 Minutes and you do not need to know XML.

Step 1 Create a Google Site map Account

The First thing you need to do is create a Google sitemap account. This is as Simple as going to the following websites clicking on create an Account and then just filling in a form(https://www.google.com/webmasters/sitemaps/login)

Step 2 Create Your Site map

You do not need to know XML to create a Google Sitempap. Not with this free web based tool. Simply go to the below web site type in your domain and it will automatically spider your site and create a Google Site Map for you.http://www.sitemapspal.com/

Step 3 Upload your Site map to Your Web Page

Once you have created an XML Sitemap using the free tool in Step 2 you would just upload it to your web page either by FTP or by using the Cpanel from your Web Host.

Step 4 Add Your SiteMap to Google

The last step in this process is to tell Google about your Sitemap. You simply Log In to your Google site map account and add the URL of you Site Map. Be sure and check back a few hours later to make sure it uploaded correctly.https://www.google.com/webmasters/sitemaps/login

Now be sure and repeat the above 4 Steps whenever you change your website.

Mike Makler has been Marketing Online Since 2001, When he built his first Sales organization of over 100,000 Members.

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