For those who havent heard: article marketing is the new offpage optimization strategy that works like magic and wont cost you a dime. Whats the strategy You create an arsenal of short, well-written keyword articles aimed at your target customer and include your URL at the bottom.
Submit the articles to a site like EzineArticles.com where theyre indexed by category and picked up by other sites to use as content. Soon, your website URL is getting plastered all over the net, and youre working it in new circles thanks to your newfound expertise in your specialized area.
As you know, specific criteria must be met in order to boost your SE rank using offpage optimization. So the big question might be: does article marketing pack the muscle to push you up the search engines... or is it just a waste of time
The answer is YES, it DOES pack the muscle... IF youre submitting to hugely popular article sites like EzineArticles.com. Below is a list of the key elements in helping your own page rank through offpage SEO. Does EzineArticles.com have its bases covered Lets analyze.
Factors that Determine Your Offpage Optimization Success:
- If a site with a higher rank links to you.
Sites with higher rank carry you along to a better search engine position. Presently, EzineArticles ranks six out of ten for all websites and first in its article distribution category. Youll quickly learn the advantage to this when you submit a keyword-optimized article to them and then do a Google search on those keywords only to see your EzineArticles article listing come up first or second in the line.
- A large number of sites linking to yours.
Fact: thousands of content publishers pick up articles from EzineArticles.com every day. So for every article you submit, the potential for links back from that article is unlimited. Thanks to EzineArticles.coms popularity, the success of your backlinking strategy is pretty certain.
- The SE rank of the website linking to you is higher than your rank is.
EzineArticles.com has a Google page rank of 6. It stands to reason that if youre just starting out in the web marketing world, you can do your site some good and post your articles with your URL on their website, which will then link back to you and improve your search engine status.
- The page title of the site thats linking to yours is Search Engine Optimized.
Clearly, your site should be associated with other sites who are well-placed within their category. EzineArticles.com features a page title that speaks to its audience of potential users: Ezine Article Submission - Submit Your Best Articles For Massive Exposure, Ezine Publishers Get 25 Free Article Reprints
- The anchored links that point from their site to yours contain top keywords.
Search engine crawlers love anchored text links that are keyword-optimized, which is why websites that serve as a content hub rank higher than specialized sites and why lesser sites choose add their links to this site for optimal positioning and a win-win situation. EzineArticles.com has guaranteed that every page of their site will be fully indexed thanks to the anchored links that are used to list each topic, and the anchored links used as headlines (which is why it pays to turbo-boost your article headlines with keywords!)
- There are a high number of website linking to the site thats linking to yours.
Every site that picks up content from EzineArticles.com is required to display their link at the bottom of each article used. That amounts to a huge amount of outside links pointing to their site which in turn links to yours.
- The links that point to your site dont share a page with other links.
Youll want your website to be linked from a page on someone elses website that contains as few total links as possible. Why Less of a chance for the reader to click away. On EzineArticles.com, your link appears at the bottom of your article which appears on its own page.
- Theres a large number of outbound links on the website that is linking to you.
The more outbound links the site thats linking to you has, the more they could be considered a categorical hub on the web. And the better off you are for getting noticed on their site for its high rank and popularity. EzineArticles.com has an unlimited potential for outbound links due to their inclusion of an authors URL with every article submission.
- The website linking to you is deemed an authority.
Googles ability to deem a site as an authority site is what keeps the content on the web legitimate, and why sites that merely throw up a bunch of links to poorly written articles will never have the page rank that a site such as EzineArticles.com who is policing their content and making constant innovations has.
- The unique IP Addresses of the websites linking to you.
Thankfully, no site is able to pull rank by throwing up a bunch of links from one high-ranking site and pointing them to a second site. Search Engines read the IP addresses from where each domain originates. Right now you may be thinking, Oh, so those 100 links from articles on EzineArticles.com arent doing anything to improve my rank anyway Wrong.
Those links are all being picked up by other sites, who are on the hunt for quality content. If you have something good to say, any number of sites with better rank will pick up your articles and link back to you... each of course, with its own IP Address. This will boost your rank in a big way.
By now it should be crystal clear to anyone reading this why article marketing by way of a high-ranking article distribution site such as EzineArticles.com is the easiest way to offpage optimize your website for increased placement on the search engine hierarchy.
In fact... it almost seems like article marketing was created to serve this very purpose...
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is the author of ... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at
Get Indexed Fast
What does getting indexed mean
The search engines keep a cache of every web page in theirindex.
In English, this means: The search engines make a copy ofevery web page they visit and put in their records ummm, Ithink thats what I mean.
When you use a search engine the results list relevantpages to your search, usually ten results per page.
Each result includes a live link to the page, and acache or snap-shot of the page, recorded the last timethe spider visited that page, at some time in the past.
If you wish to get a website indexed, first you must have awebsite preferably a real one that you own, not a freewebsite a la Geocities etc.
It only costs about $8 to register a domain name, and about$5 a month for cheap hosting, while $10 a month will getyou very good quality hosting.
To get indexed fast, I recommend you start a blog on yoursite. This can be with any blog software, but I think thatWordPress is the best
If you get good quality hosting, it will include cPanel andFantastico scripts. In fantastico scripts are about 50scripts you can automatically install on your server withone click and WordPress is one of them. The alternativeis to manually install wordpress yourself.
Once you have built the basic barebones website (Main page, a dozen content pages, and a sitemap linking themtogether, its time to get indexed in the search engines.
You can submit your site to the search engines if youwish, but that is too slow.
Heres where the blog comes into play post articles ormessages to your blog on a daily basis, and dont miss aday for the first few weeks at least. The posts must beinteresting, and relevant to your site.
Configure your blog to automaticlly ping the blogdirectories every time you publish a new post.
Heres what happens Google, Yahoo, MSN and the othersearch engines are always looking for fresh content toserve up to their search visitors or clients, and one placethey look for fresh content is in blogs. Search enginesabsolutely love blogs, because they are dynamic updatedon a regular basis by their owners as apposed to normalwebsite pages which largely remain static unchanged formonths on end.
If you update your blog every day by adding fresh articlesor other content, the search engines will notice, and theywill soon be visiting your blog every day like clockwork.
I include a link to my regular website pages by adding alink to either my homepage or sitemap, in the sidebar(menu) of my blog.
The second best thing Search Engines love after freshcontent is links they will literally die for links, andif they find a link anywhere that theyve not seen before,they make a record of it, then follow to to where ever itmay lead and if the link they find is on your blog, youbetter make sure it leads to the sitemap of your website. Double check that it does, by clicking on it after you makeit.
Yahoo and MSN will list your website pages as soon as theyvisit them, and will usually index them within a few days. As soon as they are indexed, people can find them in searchresults.
And thats how easy it is to get indexed fast.
To learn how to get a website indexed fast, visit our website, where youll find over 50 articles on search engine optimization and software reviews.