Giving away content is a powerful way to get free advertising.For example, give other people permission to use your articleon their web site or in their e-zine. The resource box at theend of your article acts as an ad. In return, you get freeadvertising. Its a win/win situation for both you and thepeople that need the extra content.
There are many forms of free content. It could be articles,reports, news stories, e-books, e-zines, e-mags, virtual e-mailcourses, press releases, web books, etc.
You can take it a step further and make giving away contentan even more powerful way to get free advertising. Forexample, give your free e-book to one person and allow themthe rights to also give it away. Do you see what Im leadingup to Lets say only 20 people download your e-book. Those20 people may give away your e-book to 20 more people.Thats a total of 400 people that have seen your ad in thee-book. And it just keeps multiplying!
If you keep producing free content over a long period of timeit starts building up. Now, take all your free content andcreate an online directory. You can use your free contentdirectory as a web site traffic generator. You can ask peopleto add the directory to their web site by linking to yours.
In conclusion, giving away content gives you three powerfulways to get free advertising. You can submit free content,allow other people to give away your free content, or havepeople link to your web site to give away the free content.My advice is to take it one step at a time and this systemwill bring traffic to your web site over and over for yearsto come.
About the author:
Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.
I describe perpetual marketing as a large number ofpeople promoting one web site so they can all receivethe traffic generated by each other.
For example, you decide to create a free ebook thatyou will give away to your web site visitors. You aska large number of e-zine owners to give away theebook in exchange for their ad in the ebook. You canjust ask them to link directly to your web site whenthey promote the ebook. You, of course, will haveone of your own ads on that web page.
Lets say you get 8 out of 20 e-zine owners that agreeto giveaway the ebook. The 8 e-zines total subscriberbase is 75,000.
Now, you can ask more e-zine owners if they wouldlike to promote the ebook in exchange for an ad insidethe ebook. This time you can say, you already have 8e-zines already promoting the ebook with a subscriberbase of 75,000.
The next group of e-zine owners you ask will be moretempted to promote your ebook because there is agreater chance they will receive a lot of traffic fromthe deal. Its win/win situation!
Do you understand the power of perpetual marketingYou could have 20 or 30 e-zines promoting your website at no-cost, very quickly! You could create a new,free ebook every month and repeat the process.
This isnt the only way to use perpetual marketing.You dont just have to contact e-zine publishers youcould do the same with web site owners. You coulduse a total monthly visitor total as motivation.
It doesnt have to be just an ebook either. It could bea contest youre holding on your web site. You couldplace the other web sites ads on the contest page inexchange for them promoting the contest.
These are only a few ways to use perpetual marketing.You could use your own imagination to create newways to use perpetual marketing that will increase yourtraffic and sales.
About the author:
Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.