If you are a small business or website owner, you will probably believe that once a website has been created and published the web development project is finished.
But in reality, the real work is just beginning. In order to create a money-making site, traffc must be generated and driven to the website. There are several effective methods that can be implemented as part of a Search Engine Optimisation SEO strategy to create this web traffc.
While all methods may not be required to realize successful traffc generation, some combination of most, if not all, will probably be needed to create traffc, maintain traffc and finally, grow traffc to your website with long-term, lasting results. Consider implementing these strategies: - Dynamic content is necessary for search engine recognition, and by updating the website frequently, the search engines see your website as an active, not stagnant, website. How often should changes be made At the very least, monthly. But the more frequent the changes, the better.
There are some tried and true methods you may want to employ:
Providing Web Site Marketing & Search Engine Optimisation throughout Ireland & UK.
by Michael Quinn QDOSInternet.com
Everyone who is trying to improve their web sites ranking wants backlinks. This is an essential ingredient to your web site promotion strategy. Some happen because the right person (a webmaster) stumbled across your web site and likes your content. But you can get many more links on other web sites pointing to yours - if only you ask them. One-way links (where they link to your page but you dont have to link back) are much more valuable to your web site promotion than link exchanges, and they often take the same amount of effort to obtain. Search engines rate these more heavily when evaluating your web site. These free backlinks can be obtained by politely asking the webmaster to make the addition of your web site resource.
Only if a webmaster requests a link exchange do I consider doing such. The web site promotion strategy I normally use is to start by asking for what I really want.
WHAT NOT TO DO:
Above all, courtesy and personal touch is a must with these emails. Dont make these requests appear too cold or canned. Dont be insistent or prideful.
GOOD WEB SITES TO REQUEST A FREE BACKLINK FROM:
Many times when you send out a request - even a polite one, you may get ignored. To minimize this scenario, use the following web site promotion trick: Find out who has given backlinks to your competitors. Then ask these webmasters to link to your web site. There are a few different tools out there that can help you with this. I would recommend using the backlink checker from Submit Express . You can also use it to monitor your web site, since you will seldom be notified if they do follow your suggestion and put in a link to your site. A good backlink checker is an essential tool for any webmaster interested in web site promotion.
FINDING WHO TO CONTACT:Most web sites have a contact page or an email link to the webmaster. Search around. (The following is assuming the web site you are researching is )
Next try going to info.txt file (yourwebsiteurl.com/info.txt). This is an info page on the web site that many webmasters have. Also, try looking at Alexa information for their website. Many web sites have information on who to contact in their Alexa account. Here is the format: info.alexa.com/data/detailsurl=http://www.yourwebsiteurl.com/ If you still cannot find it, you could always make an educated guess. Many web sites follow webmaster@yourwebsiteurl.com or admin@yourwebsiteurl.com pattern for the webmaster.
Also look for a add your link section or page. This may be on a links page or it may be elsewhere. If a web site has an established procedure for asking for backlinks you will always want to follow them. That is a courtesy they will expect.
WRITING THE EMAIL:
The subject of the email should make them want to read your email. Dont misrepresent the email purpose by pretending to be a long lost friend or say Lottery Winner. No one likes to be duped. You may want to put a brief comment such as I love your web site! May I ask you a question. You want to attract their interest in a courteous manner and not look like you are being sneaky.
THE BODY OF THE EMAIL:
The first part of your email body should complement their web site somehow. Make this a couple of sentences. This is the most tailored part of the email. It also keeps your email from being thrown out automatically. Those who get a preview of the top 2-3 lines of an email will see a complement - and may to read further. If they dont read it, your web site promotion efforts will not work.
Then, you should let them know how you found their site (what search engine and what keywords you used). Many webmasters find this to be valuable information, since it tells them what is working for their own web site promotion.
THEN you should politely request the honor of a link to your web site. (Or you may suggest your website as an additional resource . . . if your website has good resources or tools.) TIP: Not all those you contact will understand the term backlink. Just use the term link. And especially dont mention the phrase free backlinks. You dont want to imply that they could or should charge for them.
When you email other webmasters asking for backlinks, you should include the following:
The last part should thank them for their time and encourage them to contact you if they have any questions. This is a must! They did you the favor of reading the email.
In your signature, put your full name, your email address and your title (such as Webmaster).
THATS IT!
Ideally, I would recommend sending out the emails as you find the web sites. This keeps you from forgetting loosing interest in that site. Have fun with your web site promotion!
Robert Fuess is a veteran website designer who specializes in making dynamic search engine optimized websites.
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