What is an ecourse
Ecourse is a series of emails sent to the subscribers at a specified interval. This can be achieved by a follow up autoresponder software that can be loaded with email messages and it sends the messages at specified intervals.
Tips in creating an ecourse:
1. Make your ecourse short like 5 - 10 messages. Too many messages makes the subscriber lose his focus. If possible keep links to previous email messages.
2. Divide the topic in to 5 - 10 subtopics. Example if you are sending a search engine optimization course, then you can divide your topic like:
= Day 1: Search engine friendly urls
= Day 2: Linking from and within your website
= Day 3: Keywords and Metatags
= Day 4: How and where to put content
= And so on....
3. Make a template for the ecourse. So you can just keep content to save it as day1, day2 etc. Put subscriber info on top like his email, ip, date he subscribed etc. This way you will be saved from accusations of spam.
4. ALWAYS give some good advice or useful content or tips through your ecourse. This develops your credibility. People think that you know your stuff.
5. Keep your resourcebox at the end of each message. Provide a discount for people who read your ecourse. Put some encouraging words like Want to get hold of this really works and proven secrets of search engine optimization ... 20 times of this ecourse for a meager $39.95 in your resourcebox.
6. Load them in to your follow up autoresponder at 1 or 2 day interval. Dont put too much gap between the messages. Subscribe yourself or if your autoresponder software has an ability to send the all messages to you atonce and check all the links, format and layout looks OK.
7. Last but not least is, select the topic for the ecoure that is RELATED to your product or service. If you are selling your search engine optimization service, write an ecourse about Tips on listed in internet directories like dmoz. or Secrets of Google search results. etc. So this gives you chance to put your product link in the resourcebox.
Radhika Venkata (c)
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IT IS NOT EVERYDAY...
It is not everyday that you launch a new website. It is evenless everyday that you launch a new domain and experience significant site traffic within just a few weeks.
My newest site was launched in the middle of December, 2003. As such it has only been in operation for less than six weeks.
Did I expect that within the first six weeks after the unofficial launch of my site that I would have served over 1800 unique visitors to my new domain Definitely not.
Did I expect to be generating most of that new traffic fromthe search engines within one week of placing the first pageof content on the site Certainly not.
Did I expect to be rushing out within the first month to dothe research necessary to find additional content for the website and to offer more relevent affiliate programs and products to be featured on my domain I did not. Truth is, I found myself on the run after only ten days.
Did I expect to be experiencing significant traffic withoutany paid advertising or articles promoting my website This coming from the guy who has successfully exploited the powerof free reprint articles to promote his own businesses for thelast few years. No, I did not expect that at all. And yet, this is my first article referencing my new site.
SO WHAT MADE THE DIFFERENCE FOR THE LAUNCH OF THIS DOMAIN
That is a good question. And fortunately, I have an answer for you.
There are three factors that have contributed to these earlysuccesses:
1. Keyword Rich Content - The content on this site featuresthe precise keywords that people are using in theirsearch queries.
2. Highly Targeted Content - The content on my site isattracting people who are looking for exactly what I amoffering.
A search on Google for the following keyword combinations
- television owner manuals
- television user manuals
provide number 3 and 4 results respectively.
My content is aimed at folks looking for information abouttheir home entertainment electronics. My products aredirectly related to what these folks will be in searchingfor in the marketplace.
3. A Well-Written Press Release - An effective press releasewill always highlight the things that are newsworthy aboutyour business.
I used http://www.prweb.com to distribute my press release.Because I paid the minimum donation of $10 to support PRWeb,I now have access to tracking data for my press release. Ata glance, I am able to see how many people have viewed mypress release and how many media contacts have picked upthe release.
Within the four days since I put out the press release, Ihave had 108 media contacts pick up on the press release.http://www.prweb.com/releases/2004/1/prwebxml99688.php
Due to the fact that it has only been four days since itsrelease, it is going to take some additional time todetermine the true effectiveness of the release, butearly results look good.
My release was published in the HDTV Magazines onlinenews feed at: http://www.hdtvforum.com
This is great since the people viewing the HDTV Magazinesite are in my target market. And, I have already notedtraffic to my new site from hdtvforum.com .
OTHER TOOLS OF NOTE...
I refer to my site rankings at Alexa on a weekly basis. Alexastrives to determine the popularity of a single domain over set periods of time.
Alexa makes its determinations based on the usage patterns of the people who have installed the Alexa Toolbar to be used in conjunction with their Internet Explorer software.
On the first view of my new site at the Alexa website, I scored a popularity rating somewhere in the two million plusrange.
Now, Alexa strives to show every visitor an overall popularity / traffic average for a site over the course of the previous 90 days. Of course, their results are going to somewhat skewed since not everyone uses the Alexa toolbar, but the results can show the webmaster a simple barometer of their website traffic.
Alexa compiles their data on a daily basis and recompiles their overall traffic ranking for each site on a weekly basis.
In the six weeks since I unofficially launched my new site, Ihave moved up considerably in the Alexa ratings. My officialAlexa 3-month rating resides at 580,506. However, my weekly rating is sitting at 238,838. Not bad for a site that was only an idea six weeks ago.
IF YOUR CURIOUSITY HAS BEEN PIQUED...
Let me tell you a bit about my newest domain.
If you need to locate television owner manuals or universalremote control programming codes, then my site provides linksto the resources that make this information available to you.
If you want to know if the television stations in your viewingarea have started broadcasting in the Digital Television (DTV)format, then I have a link for that too.
As home surround sound technologies and High Definition Television (HDTV) become mainstream, more people are going to want to find information about the technology I feature.
IN CONCLUSION...
Given such a strong start, http://AVCabling-Guide.com seemswell positioned to take advantage of the growing interest in home entertainment electronics.
The content I have included on this site assures that therewill always be a constant stream of people visiting the siteand learning about the technologies that my products willrepresent.
As always, I hope to convey to you the lessons that I havelearned about generating traffic and sales to my websites,based on my real world experience in acquiring both. And withgood luck, you will be able to take from my experience andturn it into profits for your own sites.
Copyright Bill Platt - All Rights Reserved. Reprints allowed with article and resource box unedited. If you post this article on a website, you must set the links up as hyperlinks.
ABOUT THE AUTHOR:
Bill Platt is the owner of
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