The advertising co-op is an Internet marketingstrategy that should bring sustained financialsuccess.
Benefits from a well run advertising co-op include:
(1)Responsive highly targeted advertising
(2)Low cost
How An Advertising Co-op Works
Members of the same program pool their money topay for advertising. Typically, a co-op group willconsist of 3-12 members.
The best advertising buy is often a solo ad or top sponsor ad in an ezine. Lets say for example that a top sponsor ad in an ezine costs $120 (US). If 10 members participate in the co-op, the cost per individual is only $12 (US).
Suddenly, highly targeted advertising is within reach of everybody. The members should be advertising a program where each member has his/her own individual referral url.
To organize the co-op youll need:
(1)an URL (website) rotator
(2)ad trackers
For a comprehensive list of FREE URL rotators visit:
For a comprehensive list of FREE ad trackers visit:
When the ezine ad is run, the ad will contain the URL of a rotator. Inserted in the rotator will be the referral URLS of the co-op members. As ezine readers click on the URL in the ad, the referring website URLS come up in rotation for the co-op members.
To insure the integrity of the co-op each member should convert their referral URL to an ad trackingURL and submit this second url to the co-op organizer.
Each time the ad tracker URL is clicked a hit will be recorded by the ad tracking program. All co-op members can be assured that the ad responses are distributed evenly since they can compare number of hits with other co-op members.
It is an advertising axiom that TARGETED ADVERTISING brings the best results. By TARGETED I mean you are advertising directlyto a group that has demonstrated an interest in essentially the area you are promoting.
Such as advertising a search engine submission service in an ezine devoted to website promotion.
With over 300,00 online ezines in existence findingan ezine that covers your target market should beeasy.
To find appropriate ezines for advertising these aretwo of the best ezine directories available:
Final thoughts:
(1)Do not advertise in any ezine you have not subscribed to.
You want to make sure the ezine offers QUALITYinformation and is being read by its subscribers.
(2)Distribute a list of co-op participants with nameand email address to all co-op members.
(3)For network marketers the advertising co-op is theperfect promotional choice.
(4)If you are a member of a free-to-join multilevel advertising program, where you can contactdownline members, organizing a co-op can have longterm benefits for a very modest cost.
Even though you are doing paid advertising for aprogram that does not give an immediate cash rewardto co-op members via sales, THE LIFETIME BENEFITSFROM INCREASING YOUR ADVERTISING FIREPOWER CAN BE DRAMATIC!
Robert A. Kearse is editor of The Tax Torpedo Newsletter.Each issue features FREE tools and resources vital to the success of your work at home business. The FREE stuff that works! Not the free junk. Plus, a powerful source of aricles on Internet marketing strategy. Plus, extraordinary bonuses for new subscribers! Published every two weeks.
Simply put article marketing is advertising your web site through the use of articles. This choose of advertising is preferable over others for the simple fact that its free. There are many article directories that allow you to submit your articles for free. They allow you to have a resource box at the end of your article that you can plug your site and products with. Not only that but if youre into building links this is a great way of doing it. If your article is chosen by publishers they will republish your article on there websites giving you even more publicity and exposure. A well written article can give you massive exposure.
Cant write There are services that will ghost write an article for you. Avoid purchasing article packs, these are pre written articles that you can purchase, slap your name on them and publishes them. The reason I say avoid these is that you want your articles to be original not something thousands of other people have put there names on previously. Besides, most article directories know these articles by heart and reject them on sight. So make sure your work is original.
Avoid a strong sales pitch. Starting off with a hard sales pitch will only discourage potential customers. There will be plenty of space to pitch to them in your resource box. Show your knowledge of the subject and give your readers valuable information pertaining to the subject. If the reader sees the professionalism of your work they will be more inclined to read the entire article and visit your links.
Research and construct a list of all the free article directories you can find so that you can simply submit your articles to the sites on your list when youve finished writing. Be sure to carefully read the terms of service and editorial guidelines of each directory and format your article accordingly. The more articles you write, the better your chances are of getting visitors to your site. Article marketing is a great way to increase your name recognition and build links to your site so give it a try. Who knows, you might like it.
You are invited to submit your articles free to