Menus and context areas helps in building web sites. The frequently text based are menus, which is to update or change. The content is dependent on the writing creativity. Search engine optimization indexing trouble can be caused by these two things.
Search Engines optimization look through the text, menus as well as content available on the page and they create their index on what they find. But just how do the search engines do this They cant look at the page and decide which main content area is visually, so they simply start at the top of the code and work down.
When the site follows the standard pattern of a navigation bar on either the top or down the left side of the page and uses a table structure to achieve this, then the whole navigation bar will be read and indexed before the main content area. Variation in contents wouldnt be a problem. But if the site is focused on one subject and the navigation bar tends to repeat words As an example there is a site that sells watches where the navigation bar may read like this: Ladies Watches, Sport Watches, and Mens Watches etc.
Search engines like to give points to sites that contain valuable content that is easily categorized and recognizable to visitors, but they also take away points for keyword spamming. In the Watch example, the navigation bar could easily cause the page to be listed as a keyword spammer.
The first Flash Trick to improve the sites ranking. Create the navigation bar in Flash. This way all those repeating words are now hidden from the search engine spiders. The benefit will be the code taken up by the Flash will probably be less than the code used in the text based navigation bar. This will help the search engine spiders to focus on the main content area.Search engine indexing has one more relative problem. Consider a shopping site selling the same watches as in our previous example. Each watch page will have a description of the individual watch, and that is fine. But each page may also have boiler plate text as well. Possibilities can be a standard description for a particular watch brand, or possibly warranty or shipping information included on the page.
Another red flag that goes up for the search engine spiders is text repeating from page to page. The more distinct each page is the more likely the search engines will consider the text as relevant. If there is too much repeated text, the search engines may even drop all the pages that they believe have duplicated text. Duplicate text is not a good situation, especially if it is forced to create completely original text for every page on the site.
Here is Flash Trick number two. The distinct content on the pages as html text and convert repeating text areas into Flash files that are placed into the pages. With this the distinct text is visible to the search engines and repeating text is hidden in the Flash file. Any text that you tend to repeat from page to page is a prime candidate for the Flash treatment. So firstly take a look through the web site. Is the site has boiler plate text, or have repeated text areas on several pages Is the site contains text menus that use repetitive words If so then Flashs disadvantage of being search engine unfriendly becomes the advantage on making a search engine friendly site.
Prabhjot kaur working with A-1 as SEO analyst. A-1 internetdesign blog is a place to learn search engine optimization techniques for Free. Our SEO Blog is a collection of search engine optimization news, tips, articles and commentaries As a professional services firm, A-1 internetdesign, will increase your online market reach to help you achieve greater business results.
Whats it like to work for a world class SEO What secrets could you glean on website promotion The SEO business is sexy, exciting and challenging. While most people want to improve and promote their site, web promo companies often deal with such diverse clients, it sharpens their instincts for what works and what dont work in the SEO game. This article presents a few tricks, tips and myths about how to SEO your website into GOOGLE heaven.
Content + SEO = Top GOOGLE Positions
If you have great content and decent SEO techniques, youre webs site should do pretty well in the search engines. If you have SEO stuffed pages full of garbage keyword phrases, sooner or later, youre gonna pay the price. There are too many billions of dollars at stake for cheap tricks to raise search engine rankings for long. Combine great content with great SEO instincts and bang... youre website traffic will skyrocket. Here are some common tips, you may have heard, but are worth repeating.
Website Design - SEO Strategy
If you cant highlight and grab the text off of your website - look out! If you cant grab it and paste it into a document, how do you think a search engine is gonna read it put it in their search engine. Sure, people will tell you, dont worry, the search engines index it not problem. Maybe they are right, my gut say Watch Out! Keep it simple!
Keyword Selection - SEO Strategy
You can spend hours researching your keywords, try lots of combos and still get zero results in the search engines. What the problem CONTENT! The key words and the content have to flow together. For example, if you write about dog grooming and switch to a few cat grooming examples, you may defeat your SEO efforts. If you write for the search engine like you were talking to a ten year old, youll probably get much higher SEO results.
Meta Tag Mania - SEO Strategy
There are tons of meta tag how tos to read and confuse you. Heres a tip for writing better meta tags - pretend youre asking them out on a date and just say what you have to say without all the bull corn. For example, Im ah, going to be in the area this evening, and wonder if you would ahh. oh yeah and I just rebreed something... ah, what was I trying to say is ahh, theres a nice film tonight if you would like to ah... Now compare that speech that never got to the point with, Look girl, I think youre beautiful, would you like to see a movie with me And shut up!!!
Copy Writing - SEO Strategy
Ditto for the copy writing - less is more. Pretend youre writing for NPR. What do they do They tell you what they are going to tell you, tell you what the have to say and then tell you what the told you. NPR are no dummies, if thats what they do, it must be good so jump on the band wagon and blow your trumpet.
Image Tags Copy - SEO Strategy
By the time youre concerned with adding image tags to SEO your website, you either have a great site way, way up their in the search engines or youre a SEO junky that needs help. No body can assure you #1 rankings on Google so dont set your sails for impossible goals. Someday, well all wake up in the 1980s again and discover the sense of freedom people back in pre-internet era.
Compucall is a leading web marketing company specializing in search engine marketing techniques. For more info, please visit Compucall.