With high search engine rankings becoming increasingly important for business success online, search engine optimisation (SEO) is an important part of the marketing mix. However, hiring a professional SEO to run a campaign for you can be expensive. Thats where SEO training comes in.
The Importance of SEO
With 90% of internet users using search engines to find websites and the majority of those people only looking at the top two results pages, having a high search engine ranking really can make the difference between business success and failure.
By optimising your website for a particular search term you are able to attract traffic to it from people who are actively looking for your products and services.
This helps your business to generate what are effectively, qualified leads which are likely to produce sales.
The Benefits of SEO Training
The primary advantage of SEO Training is that it gives you access the SEO techniques you can apply yourself to achieve for a fraction of the cost of using an SEO consultant. As such, SEO Training is an effective and affordable way to achieve high search engine rankings.
SEO Training helps small businesses learn basic SEO skills to enhance the visibility of their websites in the search engines. There are a number of benefits offered by SEO Training. For example:
SEMS Consultancy offers SEO training courses throughout the UK.
Search engine optimisation (SEO) basically means making sure your website ranks highly in Google searches (and, of course, with other search engines). Its a science and a black art rolled into one, but while perfecting it is complex, getting the basics right isnt really all that difficult.
The problem essentially is this: the search engines are in a continuous battle with people who create web sites some of whom are spammers and others who simply want lots of traffic.
Search engines want to give people the right information relevant information. If youre creating a web site, the search engine doesnt necessarily believe what you tell it. You may say (in your meta tags and site description) that your site is about such and such. But are you telling the truth (Pornographers and spammers typically lie).
Google checks what your site is REALLY all about. How By READING THE COPY.That way, Google checks to see that your content really is relevant to the search being performed.
This, of course, means that the copy on your website has to be carefully written. You need to think about the search terms people will use, and scatter these throughout your website. Did I say scatter Wrong! You need to concentrate keywords together on certain pages. You need to aim for a density of keywords that will make that page rank highly for a specific keyword.
So, if youre selling garden machinery, your home page might concentrate on a few keywords such as gardens, tools, lawnmowers. But another page might concentrate on shredders, another on strimmers. That way, someone searching for shredders might not find your home page but they will find your shredders page. Ideal.So why not just make a long list of keywords and put them on every page Because Google and other search engines arent fooled so easily. Lists dont impress Google. It looks for use relevant use of keywords in real sentences.
You also need to get the density right. If you use a particular term too often, Google will think youre spamming and could blacklist you. (I did mention that its a black art, didnt I)
Google also spots tricks like invisible text (white on a white background). Trying to fool Google can be very counter-productive it can get your site blacklisted. Dont forget, Google became a $50 billion business inside seven years. Its fair to assume they know what theyre doing.
The best way to convince Google that there is plenty of relevant content on your site is to have plenty of relevant content. Carefully written content. With the right keyword density.
UK copywriter and journalist Simon Townley can be contacted through . You are welcome to re-use this article on your website providing you dont change it, you include my byline and you link to my website.