To increase the site traffic you can have a system of delivering free email newsletter for your subscribers and potential subscribers. The costs involved are minimal and if executed properly then the paybacks are great and will result in increased pay subscribers for your site.
Email newsletters are also called ezines. It is a type of electronic direct mailer that you send to your customers. Email Newsletters work as a timely reminder to both the potential subscriber and the current customer about what your site or product it is offering. Through the newsletter you can inform the customer about the new products, new product features, new schemes, new company or site achievement or even a story about the company. This will help you to be in constant touch with your customers.
To make your newsletter a success and a profit generating proposition, you must follow the basic rules and a few tips that are given below:
Have a theme for the newsletter which relates to your site. The newsletter can carry an article, anecdote, a tip or an answer to a question about your site topic. It will make the content real and the customer will be happy that you are sharing useful and or interesting information with them.
Have a short and catchy title for the Newsletter. It is good to have a catchy title for the newsletter, because the customer or potential customer will associate the title with your website or your product and it will act as a recall instrument for your web site. Newsletter titles like Website wisdom, Web Tactics etc will make good titles, in fact anything or any name that will carry a message for your site, will be good.
Decide on the weekly delivery day for your Newsletter. Decide on particular days of the week to deliver the periodic newsletter. The customer waits for the newsletter on that particular day. If you have say Tuesday and Wednesday as the newsletter delivery days, then your site will have maximum visitors on those particular days, which indicates that a newsletter is a kind of reminder or a knock on the customers mind to visit your site.
Decide on average length and style of the newsletter. It is important to keep the length of the newsletter short, because the audience or the reader looses interest in the content, if it is very long.
The style refers to the way your newsletter will be designed. Will it have a small teaser content in the mail, with a hyperlink to the main newsletter/article content on your website, or will you send the entire newsletter in the mail. Will the content be simple text or will it be in HTML format. Make sure what ever you choose should be supported by most people for example, HTML is not supported by many peoples email.
Jot down a few themes/issues that you could cover, in advance. For the periodic newsletter, you should have several choices for the issues and subjects that can be covered. If the themes for the newsletter are already there to be chosen from, there will be no last minute panic regarding the theme and the topic content that you will be writing on
All the visitors visiting your site may not get converted to the pay subscriber category, immediately. For such prospects you can offer a free newsletter for a limited time. This newsletter will serve the dual purpose of acting as a reminder to the prospect about your web site and /or the products and will also give some useful information on a topic related to your site/product, to the client.
Last but not the least
You can have a trial run of the free email/ newsletter service. This will help you gauge the market for a subscription site, before you actually get caught into the cycle of pay for access syndrome. Another way you can use the free newsletter, is for testing the new topics that you plan introducing to the websites. You could offer free subscription on a particular topic, till a particular number of registered users for that topic are reached, after which each new subscriber will have to pay a subscription fee for accessing that topic. While advertising for the new topics you could mention that free subscriptions are available only till a given time, after which all new subscribers will have to pay to access the website.
This article was written by Craig Dawber of Need advice and guidance with your online business check out the resources found in this website.
A press release is a great tool for promoting your website, it is a well known fact and most Marketing and PR professionals agree with this fact.In this day and age of internet and electronic media, press releases at regular intervals can do wonders for your internet related business. The press release outlets that you developed during the launch of your website, should be tapped at regular intervals.
The content that can be sent for a press release can be some interesting new features about your website, or some interesting facts about your subscribers or even the success story of a particular subscriber. The content should be more information based and not sound or feel like promotion material. Ultimately to give the benefit of the press release to your business, add the name of your website and give the web address towards the end of the release content.
Benefits of preparing and sending a press release to a few outlets at regular intervals will get you in the habit of promoting your site, and getting free publicity for the site. More over the editors of the publications will take you as a serious and genuine source of information.
Do not fret if you do not have a list of publishers or outlets where you can give a free press release for your web business. If you look through business magazines and newsletters you will find that there are many services where press releases can be submitted without any cost. You will also find publications typically related to your web business, giving a press release in such a publication or outlet will be even more beneficial for you.
For your reference a few general release outlets that are available for free are:
www.industrypages.com
www.prweb.com
www.pressbox.co.uk
You will have to adapt your press release to the specifications of the outlet or the publication that you have chosen. Some publications accept only short releases, while others are looking for content related releases. You have to know the specifications of each of the outlets that you have developed, so that you can adapt your press release accordingly.
This article was written by Craig Dawber of Need advice and guidance with your online business check out the resources found in this website.