When you think of email marketing, what comes to mind
Spam or Customer Loyalty
The common misconception of email marketing by many business owners is that if I send out an email blast then sales, leads and website traffic will instantly increase. In many cases this is incorrect. FYI, I absolutely, detest the words email blast this makes me think of the traditional spammers (the blue pill or online gamming emails).
Today there are so many negative associations surrounding email marketing:
#1 Spam
#2 Opt-Out Rate
#3 TOO MUCH EMAIL!!!!
Your prospects and customers dont have time to read emails from you only when you want to only make a sale. I have seen some of the best products; offers and promotions fail in an email marketing campaign because the company is trying too hard to make the sale.
Developing an effective email marketing campaign should be more than just a blast to your opt-in in house email list (NO I dont recommend renting lists, unless of course the are from a GOOD and TRUSTWORTHLY SOURCE). I will write more about the topic of selecting the right list in a future article.
Think of your email marketing campaign just like any type of offline marketing or advertising campaign. Before you launch any type of email campaign I strongly recommend you plan the following:
1. Goal(s) What is the goal of the campaign Sales, Awareness or Communication
2. Approach You know your customers and prospects better than anyone (hopefully you do, if not try sending out surveys to them to learn more about their needs and wants, this will ultimately help better position all forms of online marketing). There are several type of emails: Promotion, Informational to name a few.
3. Timing Try to develop a campaign or series of appropriately timed emails that are sent out over a period of time, rather than a one time email. I do not recommend sending out email campaigns more than 2 times a week. This will help keep you opt-out rate low.
4. Offer or Promotion If you are sending a promotion or offer, try to think of something that will have a good approach to your audience. Percent off, dollars off, buy one get one free, etc.
5. Implementation IF you dont have an Online Marketing Manager to do this for you, I recommend purchasing some type of an Email Marketing software. This will help you manage your list receive statistics from each email campaign and more importantly protect you from any possible spam complaints.
Nick Stamoulis is an online marketing expert that has helped businesses achieve web marketing goals for the past 9 years. He is currently the Online Marketing Manager at Smart Destinations and has worked with companies such as: United Way, Computerworld, Vision Music USA and more. Nick is a member of SEMPO, EMA, AMA and is Google Adwords certified. Nick is the editor of which is a free web marketing resource site for business owners and marketers.
An email newsletter is a newsletter we find on the internet where the readers can get to read news on the internet, just as one may read ordinary newspapers. Various online newsletters available cover many topics. We can get stories on health, technology, sports, general stories, articles, and even any alerts sounded by the people/government to read on the online newsletter.
The thing to remember when creating an email newsletter is to make the email newsletter design as attractive and interesting for a reader to get interested in reading it. To make the newsletter design attractive, one can either get the newsletter design done professionally by some newsletter design agency or by downloading a newsletter design software available in the website, and following its tutorials to get the newsletter done. Of course, for better results, the professionalism is better.
Here, at a fixed price, they have their newsletter designers create various newsletter design samples for you to choose from. If you find a design that you like, they will make any changes to it for you, to finally get the newsletter design you require.
In case you plan to design the newsletter design by yourself, there are various software available, wherein there are email newsletter templates for you to choose from.
There are various template packs available for purchase in addition to the templates that are already in the newsletter design website. These template packs are additional email template designs packed in packs for the user. When you design a company newsletter template, remember that the newsletter format is important. You can choose the format from text, HTML or a combination of both, as there have both advantages and disadvantages in them.
It is up to you to decide which format to use for your requirements. The newsletter layout is also as important as the email newsletter design. Layout is the working of the different elements of the email newsletter in harmony, to enhance the value of the newsletter to the readers. For a reader to subscribe and unsubscribe to the online newsletter, make sure you have a reply-to email address, which has an auto-responder to let the reader know that their email has been received and is being processed.
This article was written by Thomson Chemmanoor a search engine optimization expert and webmaster who operates websites like To read more about this HTML email newsletter , article visit You can republish the articles without changing the content and the bio box.