Running an E-Business is easy. Running a successful E-Business is not. There is no easy road to the E-Business Success. The recipe for the success consists of many diverse ingredients. The very first step in building a successful E-Business is giving it a virtual home. Once the virtual home is found and secured, the next step is to start receiving guests (aka Website visitors). The more visitors you are going to attract, the faster your customer base is going to grow. The main question is how to attract visitors to the Website
Your customers-to-be can come from a variety of sources. Some will be referred to you by your trading partners, some by a word-of-mouth and some will find you while browsing the Web. As time goes by and your fame grows, your URL is going to become a household name. But how to attract the initial visitors when your business is just starting out The visitors are not going to find your Website unless you position it strongly with the main-stream search engines such as Google, Ask Jeevs and Lycos. A simple way to achieve good positioning is through subscribing to a service like Google AdWords. Google AdWords is going to display links to your Website along with the search results. The cost of joining AdWords is relatively low and there is a simple step-by-step process for joining the program and executing it effectively. Alternatively, you can submit your Website to search engines and aim at attracting the Web surfers who are shopping around for products and services similar or identical to the ones you have on offer. However, you are not going to be visible to them without a consistent search engine optimization strategy.
Search Engine optimization involves improving your Websites positioning with the search engines through identification of the key words and phrases that customers are using to search for products and services you offer. There are plenty of SEO (search engine optimization) tools at the disposal of the E-marketers. However, while at first sight, SEO appears to be simple and easy, it usually turns out to be a fairly challenging task.
Business owners love talking about their companies. They go to great length in explaining the products and services they have on offer but when it comes to SEO they discover that it is nevertheless very difficult to put together a concise (just a few words/phrases) description of what their companies have on offer. Entrepreneurs are no mind-readers, yet in order to promote their sites effectively, they need to come up with a description that is going to match the search parameters that customers are most likely to enter.
SEO is more than a summary of a mission statement or a product list. It also incorporates the common mens prospective and perceptions of the commercial services that are (or should be) available online as well as WWW in general. Most Internet searches incorporate words such as cheap, best, deals discount etc. Thus, you need to consider using these words in the site description you are submitting to the search engines.
Once the SEO process is complete and your Website is submitted to the search engines, it is worthwhile giving its searchability a test-run. The best test-run that you can possibly think of does not involve hiring services of E-Business professionals. All you have to do is to request your family and friends to choose a search engine (e.g.Google) and to carry out a random search for you companys Website. If the search proves to be successful for the majority of the investigators, it is going to be the best confirmation of your job well done. If the Website does not come up during the search, it means that the SEO has been unsuccessful and your selection of key words and phrases needs to be reviewed to close the gap between the two.
SEO is a gradual process. There is always space for improvement. Besides, your target market and consumers preferences may change over the time, so be prepared to adjust your Websites description on an ongoing basis. True, running a successful E-Business is not just about SEO and the visitors it is going to attract to your Website, but thats where it all starts!
Michael Baron is the founder and CEO of Baron Consulting (BC) one of the leading E-commerce consultancy and training service providers in Australia. Michael has been involved in Electronic Commerce since 1997. He has completed over twenty E-Commerce projects in the areas of E-Learning Software Development, Web Site Development, Web Site Mapping and Electronic Marketing for both government and commercial organisations in Australia and overseas. Michael has also published a number of research and white papers and has been lecturing in Electronic Commerce at some of the leading Australian Universities. He is a sought-after speaker at E-Commerce Conferences, Forums and Seminars.
The name algorism originally implied just to the rules of performing arithmetic using Arabic numerals. The ranking mechanism of Google (Page Rank) was granted on September 4, 2001 by the U.S. Patent 6,285,999 that is evaluated differently by using algorithm. PR is applyed for giving numerical values to hyperlinked pages by a search engine index of websites.
The Page Rank technique worked out by the popular search engine Google to help determine a pages relevance or importance. Page Rank depends on the exceptionally liberal attitude of the web sites by employing its large link structure as a marker of an individual pages value. But Google sees more than the sheer number of votes, or links a page receives; it also analyzes the page that casts the vote.
In other terms, a page rank end results from a ballot among all the other web sites on the World Wide Web about how important a page is. A web pages Page Rank is explained recurrently and rests on the number and Page Rank metric of all pages that link to it (incoming links). If a web page that is linked by other pages then it gets a high rank for its high rate of incoming linking , but if there is no links to a web page there is no support of this specific page.
So lets talk about Yahoos own PR algorithm technique and how it is different from Googles PR algorithm. For a long time, its been claimed that comprising keywords in the name, delineation and/or Unified Resource Locator you submit to Yahoo boosts your search ranking for those words. The citation (link) diagram of the web is an significant reserve that has largely gone unused in existing web search engines. Google have formed diagram consisting as many as 518 million of these hyperlinks, a significant sample of the total. These maps permit rapid evaluation of the pages of the various web sites Page Rank a gauge of measure of its citation importance that corresponds well with peoples subjective idea of importance. Due to this exchanges, Page Rank is the most advance way to prioritize the web page searching results of web keyword searches.
Annada Prasad Padhy
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