How often do you visit the search engines looking for the information that you seek Twice a week Every day
According to SearchEngineWatch.com, seven of the top search engines process over 300 million searches a day! Additionally, Search Engine Watch documents an item called the GVU Survey Results from the Georgia Institute of Technology which shows that 85% of all web users admit to regularly using search engines to find the web sites they visit.
The truth is, if you are seeking sales at your website, then you should be looking for traffic too. While sales is your true goal, no sales can take place until traffic occurs.
A lot of people scream to the high heavens that search engines do not work. The fact is that search engines do work. It is just that the people who are shouting do not understand how to make search engines work for them.
We will not go into great detail right now about how to make search engines work for you. We will only touch on the differences between the search engines of which there are three types: Pay-Per-Clicks, Directories and Spiders.
Pay-Per-Clicks require that you open cash accounts with them before you will be listed. While there are often ways to get into the PPCSEs without spending any money, we will not discuss that here.
Directories limit your submissions to page title, link and a short description.
For this discussion, we will be speaking about Spider Search Engines. Spiders are in fact software that visits your site and gathers the data from your website to determine how to tell people about your website.
While some Spiders gather a limited number of words from each website, others gather all of the words listed within your website. This is where we come to our point today.
Spiders gather data from your site to provide a title and description for your readers. Additionally, Spiders gather the words from your website and rank those words to determine which sites to return to their users.
The words they gather from your website are referred to as keywords. Search engine keywords exclude pronouns, prepositions and other very common words. All others provide rich fodder to the Spiders.
To get the best use of Spider search engines, you must feed them what they want --- you must feed them lots and lots of keywords. It is important to note that the best use of keywords on your website is using keywords that are relative to your products and services.
In a recent study by Yahoo, most site visitors are looking forinformation of some kind when they go to a site. By creating the kind of information for your site in an easygoing article style that your visitors want, you can significantly increase both traffic and user time on your site.
While your site does already contain these keywords in your sales copy, it should be noted that providing free information for your visitors is the ideal way to attract new visitors and to strengthen the positioning of your website in the Spiders databases.
When you do not have the time or creativity to provide that information on your own, you could realistically tap into the free-reprint market to attain the content you want and need. To browse what may be available to you in the free-reprint market, you can browse the archives at: http://groups.yahoo.com/group/Free-Reprint-Articles
Here you will find over 2200 articles available for your use.
The only drawback of using content created by another for the free-reprint market is that the terms for using these articles is to set up a hyperlink to the website of the author as given in the resource box attached to the article. The resource box serves as a small advertisement for author of the article which must appear with all articles used. This is actually a small price to pay for getting high quality content for you to use on your website without cost.
If you feel that printing someone elses resource box is simply too high of a price to pay in order to provide content to your visitors and keywords for the Spider search engines, then you should strike out on your own to develop your own content in this format.
However you cut it, any article placed on your website will generate 300 to 500 specialized keywords to feed the Spider databases. In turn, as time progresses, you will discover more and more people flocking to your website from the Spider search engines.
That is what you want isnt it Traffic that can be turned into sales Of course it is.
The time has come to start developing your website to take advantage of the power of the Spider search engines.
Copyright Bill Platt - All Rights Reserved
Bill Platt is the owner of
This is not a link rental system or a reciprocal linking scam. We Guarantee our results.
Organic SEO or search engine optimization is a slow and steady process. Achieving top rankings takes time and link building is a big part of that effort. If you are to have a successful web site and obtain high search engine rankings you will need quality relevant web sites linking to your web site. The amount and quality of links you need will depend on the competitiveness of the keyword phrases for which you are optimizing. More web masters are focusing on quantity and getting several links fast. This is bad because it can be seen as manipulating the search engines. Check the guidelines for the search engine you are trying to optimize for, this will give you a good idea of what and what not to do.
When obtaining links from other sites focus on the quality of the link. Is the page on topic and relevant to your site What is the position of the link Is it off to the side with a bunch of other sites Does it look natural and like it belongs there What is the anchor text of the link These are the questions you need to ask yourself when optimizing off site links. Reciprocal links have some value, but with software that automates the process it seems to have gotten out of hand. Plus do you really want a link on these low quality directory pages How much value do they add by linking to you
There are some easy ways to get permanent one way links. Directories are the best first step and may be all you need if your key word term is not competitive. They can also be a good source of relevant traffic. Directories are a human edited trusted link source, look for directories that have a good reputation and are well established. If you can, get listed in a niche directory to increase your relevance.
Companies whose products you use or sell are a good source of links if you can get them. The company whose shopping cart I use has a link to me and all I had to do was ask. Maybe offer a testimonial in exchange for a link back to your web site.
Writing articles is another good way to get incoming links, plus you will gain traffic. There are several free web sites that you can submit articles to. The links are valuable on article pages because there are usually very few links on the page, plus the article will be relevant to your product or service offering.
Write a press release to announce your business, new service offerings, or any news that is important. You may end up getting several links, plus press releases are usually available for a long time on the internet.
Do you want to know the best way to obtain inbound links to your web site Build a web page this is so great, people will just want to link to it. Sounds easy, we all wish it were that simple. Frequently asked questions or tips pages are good candidates for natural links, if they are useful. Giving useful information is probably the best way to obtain organic links. Dont be afraid to give away some information. We created a common SEO mistakes page to provide useful tips, information and help potentialclients. When your potential client has enough information to make an informed decision they will be ready buy your product or service. Other web sites want to link to good information; that is why it is call the World Wide Web. Dont be a dead end, if you know of a great site let others know about it.
Keep your link building slow, steady and from a variety of sources and keep repeating those steps.
John Tourloukis is the founder of Fast PC Networks an internet consulting and .