If you have a web site thats not pulling in prospects and sales, I have a marketing secret to share with you. Your sales and profits will increase as soon as you apply it. Whether youre marketing on the web, in print or in person, you are guaranteed to improve your web site marketing and make more sales.
Here it is; people buy from you when you give them what they want. Sounds obvious, but most people dont apply this secret to their online and offline marketing.
Many people think that the quickest way to improve their web site marketing and increase sales is to convince or sell more prospects. Trying to convince people to buy your products and services is hard, not much fun and rarely works. In fact, this approach repels the majority of people who may actually want the products and services you provide.
Your prospects are like you; they want and need to buy services and products, but hardly anyone wants to be sold. When a prospect reads your brochure or visits your web site, they are thinking about their needs and desires. Once you focus your marketing on giving your prospects what they want, youll see a leap in responses and in sales.
Think about your products and services. Why do people want them Whats the first and most important concern your prospects have What are their secondary concerns Can you help them solve each of these problems and get what they want
Look at your ads, brochures, or website. Ask yourself the same questions prospects ask themselves when they view your web site marketing materials;
- What is in it for me
- Does the first sentence give me a reason to keep reading
- Does the photo make me believe this firm has what I want
What is the most prominent element on the home page of your web site or the cover of your brochure In most cases, it will be your companys name. Does your company name describe your prospects biggest concern Does it give them a reason to believe you have what they want
Imagine you wanted to open a new bank account in your hometown. On Main Street you see two banks with large signs in the windows.
Bank As sign says AMERICAS FINEST SINCE 1950
Bank Bs sign says HIGH YIELD SAVINGS, IMMEDIATE ONLINE ACCESS
Which one would you choose Bank B grabs your attention by talking about the services and results that meet your needs.Theyve made the sale.
There are dozens of reasons people buy. You may hire a business coach to help you make more money, a personal trainer to become a better golfer or tennis player. You may buy a new computer to increase your companys productivity or a high definition TV to give yourself greater viewing enjoyment. Identify the reasons people buy your products and services and its like finding the key to sales.
Whats the biggest secret to attracting all the clients you want
Stop trying to convince your prospects to buy and instead focus on giving them what they want. Once they see you as helping them, theyll help you by buying your products and services.
2006 In Mind Communications, LLC. All rights reserved
The author, Charlie Cook, helps service professionals, small business owners and marketing professionals attract more clients and be more successful. Sign up to receive the Free Marketing Strategy eBook, 7 Steps to get more clients and grow your business at
You may have heard about pixel selling sites that became more powerful in getting traffic to the sites. Buying pixels from our site is rentable because it increases banner impressions and heavy traffic to the sites who buy the pixel as low as 0.05 cents a pixel per 5 years in our site rather paying $1 per pixel in some sites.
Everyone can buy my pixels, which are available in 100-pixel blocks (i.e. 10x10 pixels = 100 pixels). You will see the homepage is divided into 10,000 of these 100-pixel blocks (hence there are 1,000,000 pixels in total).
The reason for selling them in 100-pixel blocks is because with 1 pixel you ad will not attract more visibility to the visitors. 1 pixel is as small as a dot (.) in size. And more over you will find more difficult to make a banner in 1 pixel.
There are lot of benefits in buying pixels rather than any other traffic packages. The key benefits are as follows:
Your banner or your ad will be placed for 5 years
One time payment for 5 years and we will not charge any kind payments after buying for the first time.
Heavy traffic to your site for 5 years because of lot of banner links in the homepage including your banner. Be prepared to receive minimum 100,000 visitors per day as it grows.
Revolutionary advertising method that cuts your advertising costs.
No AutoSurf, No Email campaign, all real time visitors.
No traffic = No sales
You may see lot of sites in one homepage.
With Its costs only 0.05 cents (5 cents) per pixel for 5 years when compared other sites where they propose up to $1 per pixel.
Owner of the site .