Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Googles AdSense program essentially allows approved websites to dynamically serve Googles pay-per-click AdWord results.
Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. Googles spider parses the AdServing website and serves ads that relate to the websites content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page.
Early on Google implemented a filtering system that allowed webmasters to prevent a specific domains ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their websites.
Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the websites color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at:
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Ads can be geo-targeted based on the visitors location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available.
Channels
Google recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue.
Optimizing
Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Googles spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively.
1.) Web page content on pages that ads are served should be static not dynamic.
2.) Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt files will need to be removed or the following text will need to bedded to allow Googles content bot to crawl the site: User-agent: Media partners - Google
3.) If the website contains frames, select the framed page checkbox when generating the ad layout code for that website.
4.) The body of the page and title of the page should contain contextual words that indicate a common theme on the web page.
Revenue Earned
Although Google doesnt disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites.
AdSense Conclusion:
Overall, Google AdWords can provide great supplemental income to webmasters with content sites. Implementing and maintaining Google AdSense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters.
About the Author:
Sharon Housley manages marketing for NotePage, Inc. a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at , and
There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is optimized for will result in actual sales or conversions. Choosing Bid for Placement advertising can help ensure that you get what you pay for and pay as little as possible to do it.
How You Know if Pay Per Click is Right for YouThe single biggest mistake most PPC advertisers make is paying a higher amount for visitors than they can afford. Pay per click search engines are ideal to generate traffic if you already know what it costs to generate one sale or conversion. By not going over their predetermined amount, advertisers can dramatically increase the likelihood of their websites success.
High-End Pay Per Click is Not Right For You ifThere are millions of websites online but only a small percentage of these sites can benefit from the traffic that high-end PPC resources such as Google Adwords or Overture provide. When it comes to generating conversions from the top-tier of PPCs, low profit margin categories of business (members of affiliate programs for example) would do well to avoid higher priced bid for placement search engines (as bid prices are often too high) and focus on 2nd tier pay per click services or vertical portals working on a bid for placement model.
How to Choose A PPC That is Right For Your CampaignWhen choosing a PPC campaign for your website, take into account not only bid prices, but traffic volume, customer service and account management tools.
Check Bid PricesA significant mistake that novice PPC advertisers make is to jump immediately into the largest advertising networks, namely Google Adwords and Overture. While these PPCs certainly have the most extensive reach, bid prices per visitor are higher than any other network and can easily drain your account before even one visitor converts. Check bid prices before signing on anywhere and match as closely as possible to what you have determined you can pay for each website visitor.
Inquire about Customer ServiceNo thanks to their size, larger PPCs usually have much less attentive customer service (unless you are one of the larger advertisers - this means spending $10,000 a month or more). Many second tier PPCs pride themselves on their attentive customer service. Always ask your PPC company if they can help advise you before and during your campaign to ensure the highest ROI.
Investigate the ReachBid for placement search engines (PPC) are simply advertising networks that help you spread your message to their users. As some PPC networks have greater access to more users, it is important to investigate the reach not only of their own network but the network size of their partners. When speaking with sales or customer representatives ask for a list of their partners.
Top Tips for Success with PPC
There have been many small business website owners who have lost their proverbial shirts with bid for placement advertising. Case study after case study has shown that the reason that most fail with PPC is a lack of understanding on how to maximize the bid for placement model to their advantage across various networks simultaneously. Here are a few tips to make the most of an online advertising campaign using a PPC methodology:
1) PPC success resides in your titles and descriptions:
Well-written titles and descriptions can make or break a PPC advertising campaign the same way they affect traditional search return listings. The most important thing to keep in mind when writing titles and descriptions is that you are not only speaking directly to the searcher, you have an obligation to explain your product or service so that it either elicits a positive response sufficient enough to motivate them to click or discourage them from clicking altogether if what you are offering is not what they are actually looking for. When writing titles and descriptions, focus on the specifics of what that user will find at your site, i.e. special deals or discounts, signup information for a newsletter, registration for an e-book, etc.
2) Use Specific Terms for Specific Pages
By bidding on specific terms related to your business and directing visitors to specific pages which represent those terms, conversion rates on this practice increase dramatically. Imagine conducting a search and finding a great title and description but then having to go through hundreds of page to locate the information. When landing pages are created which offer information on what the surfer originally searched for, chances are that they will take the action you want them to, whether it be signing up for a newsletter or purchasing a product. A common rule of thumb is to have no more than fifty terms per page that you are promoting on a PPC.
3) Be Passive or Aggressive, but be something.
Most PPC advertisers are either passive PPC players or aggressive marketers. The secret behind PPC marketing is that these networks partner with other networks to display advertisers advertisements. So the higher you bid on a PPC, the better placement you will receive on network/partner sites. Bidding in this manner makes you an aggressive PPC marketer and the advantages are many and include more traffic and more exposure to target markets.
If a small website (or one of a low profit-margin category of business) decides that the traffic that each PPC network alone provides is sufficient, managers of the campaign must be aware of their bid amounts (overbidding or underbidding) as well as what can afford to pay for each visitor. Usually the top four positions are where most of the traffic is received from - the highest percentage of total clicks (thanks to partner networks). The number of clicks in your account will usually decrease incrementally based on your bid.
CONCLUSION: PPC advertising has proven to be a productive method of generating traffic (and more importantly) sales or conversions for many webmasters and web site owners. If you are thinking about trying your hand at pay per click, make sure to use the tips outlined in this article and ask others PPC advertisers if they have any advice!
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