Ask any business person whos website is at the top of the search engines if his/her site is making money, and the answer is almost always yes.
An example is Glenn Canady, the author of Gorilla Marketing who employed only one of these strategies, and it made him over $1 million dollars.
The fact is, search engines can get you an enormous amount of traffic, and its traffic to your sites thats free. However, in order to ethically and effectively market in the search engines, you need to use strategies that actually work.
Below are three different ways to effectively, and ethically, raise your rankings in the search engines. Ive included seven different resources that you can use that will help you implement these strategies, and do it quickly and easily so that you can begin to see an increase in your traffic almost immediately.
1. Optimize your site.
To make sure that you are properly targeting your market, you need to make sure that you are marketing using the right keywords. This means optimizing your site to make sure that the keywords you have on your site are the keywords that your site is actually optimized for.
There are two tools that you can use to help you with search engine optimization:
a. Search Engine Optimization Fast Start Ebook -
http://www.seoresearchlabs.com/seo-book.php - will teach you simple and effective techniques for optimmizing your site. This ebook is now in its 4th edition, is completely up to date, and is one of the best ebooks Ive seen on search engine optimization.
b. Web CEO - http://www.smallbusinesshowto.com/search-engine-optimization-software.html - This is a complete search engine optimization suite that offers 10 different tools to help you optimize your site for the search engines. It offers the most comprehensive, and step by step, set of instructions Ive ever seen with any software package. According to the instructions, you can get started in one hour. The free version of this software will work for most, and it also includes a $97 search engine optimization course as part of the package.
2. Develop a linking strategy.
One factor that influences how well you are ranked in the search engines is linking. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.
For each link that you have pointing back to you, thats another opportunity for your potential customer to find you. With credibility being such a big problem on the internet, to have someone recommend you increases your chance of making the sale.
To help you develop an effective strategy, I recommend that you read Linking Matters - http://www.linkingmatters.com/. This ebook shows you how to develop an effective linking strategy for your site, and do it very quickly.
3. Develop a content strategy.
The truth is, Content is King. Most people online are looking for information. The more information that you provide for your customers, and the more valuable it is, the more likely you will make the sale.
Below are three different ways to develop content for your site.
The first and most effective strategy are articles.
Articles actually work for you in several ways.
a. Brands you as an expert so that customers come to you.
b. Provides valuable content to your potential customers.
c. Builds a relationship between you and your potential customers.
d. Creates a viral marketing strategy for your site.
e. Builds a linking strategy for you every time a webmaster publishes one of your articles.
No other strategy that I have employed has brought me more business than this one.
To find sites that accept articles, go here: http://www.jogena.com. This is one of the sites that I use because its one of the oldest, and most reputable sites online for finding information on ezines. Unfortunately, theres no search, but everything is done by category, and the information is comprehensive, so you will locate rather quickly what you are looking for.
However, if the thought of writing your own content gives you nightmares, theres a way around this.
You can use public domain information. Public domain information is information that is free to use because its in the public arena, or the copyright has expired.
To help you easily locate this information, I recommend that you download the public domain toolbar. You can get it at the Public Domain Forum - http://www.publicdomainforum.com/forum. You have to register for an account to get the toolbar, but both the forum account and the toolbar are free. The toolbar is a very comprehensive resource of public domain sources.
The third content strategy you need to consider is blogging.
What a blog does is allows you to create search engine friendly content on your topic of interest. Combine this with an RSS feed, which the search engines love, and you have a winning strategy.
Not only will it help you build content for the search engines, but it can also help you raise your traffic and sales.
Here is a comprehensive ecourse that you can take that will drastically reduce your learning curve, as well as provide you with the resources you need to implement this strategy.
http://ebizwhiz-publishing.com/blogging-course.htm
Finally, to keep abreast of whats happening with search engines, you need to subscribe to Search Engine Watch - http://www.searchenginewatch.com. This site offers tons of resources, news, and a newsletter on search engine optimization.
Apply one, or all, of these search engine resources to your search engine strategy, and you can expect a major increase in your traffic and sales to your site.
Jinger Jarrett is a writer and internet marketer living in Alpharetta, GA. You can get all of her best free internet marketing resources, including freeware to help you market on the forums when you visit her site at
Want to reach the top of Google for your niche, or keyword phrases Dont let it cause you stress or anxiety, simple read on...
Google, MSN, and Yahoo all use their own formulas to calculate the relevance of your pages, but here are a few common factors to guarantee you will rank above those not using them.
Start analyzing your pages today, dont forget to resubmit the changes when you are done, and the traffic will start to flow.
1) Keyword Density
You should strive to obtain a keyword density in the 3.5 to 7 percent range for each of your pages. Do not overuse your keywords on the same page, instead simply use related keywords.
2) Keyword Phrase Choices
A single keyword is almost impossible to rank high for, so you should shoot for lower demand phrases. Overture lists the keyword coffee as being searched 370820 times per month. The keyword coffee has a huge amount of competition, but a keyword phrase such as coffee club is only searched 1813 times. Of course ranking number one for coffee would be fantastic, but ranking well for many lower demand keywords should be an important part of search engine optimization strategies.
3) Original Content
Google will tend to penalize sites offering the same content resulting in lower ranking for all sites. Think about all the sites you have seen promoting the same resale rights product. They all have the same sales page. The best thing you could do is to simply rewrite the sales letter and submit that page to the search engines. This is an incredibly important Search Engine Optimization tip. Try to work in related words and phrases not just the top keywords.
4) Proper Linking
Make sure all your links use proper text. How many times have you seen click here to visit on a website Simply changing the link text will cause your page to rank higher in all the search engines. You can also choose related phrases for link text.
5) Repeat Keywords and Phrases
Always make sure that your selected keywords and phrases appear several times in each of your paragraphs. Try to add related keywords and phrases to help boost your SEO. Do not get involved with keyword stuffing (repeating the same keywords over and over), and make sure to leave some space between keyword occurrences (once every second or third line)
5) Stay CurrentVisit SEO news sites to stay current with the latest trends. The engines are always changing their strategies and formulas so it is a good idea to read the latest news at least once a week. A great place to start is http://www.seo-buzz.com
6) Alt Tags
When adding a photo or picture to your pages you should always add relevant keywords to the alt tags. This helps to boost your page rank with little work.
Taking the time to review your site, make the necessary changes, and staying current on the latest trends in SEO will help ensure that you achieve a top ranking site for your chosen keywords and key phrases.
The author is a internet research specialist with an interest in hypnosis. For info about self hypnosis mp3 files visit us and for keyword research related information at