If you are one of the tens of thousands of people searching for quality leads for your business everyday, you know how hard it is to find the precious few perfect business leads among the junk leads people are selling.
Below are some tips for generating leads who are looking for what you are selling so you can stop wasting bandwidth on untargeted, disinterested tire kickers and freebie seekers.
Find Reputable Lead Companies
Getting leads from a lead company can be expensive and completely useless if you dont do your homework. Use sites like http://getting-leads.com to do your research and carefully pick places that you can test small leads packages before you make any major purchases.
Keyword Targeting
Really hone in on your keywords and ads that lead people to your site through search engines and other off-site advertising and linking.
For instance, make sure when you exchange links or post your links that you are using the best keyword in your niche to describe what people are actually going to find on your site when they get there. It does you nor them any good to bring people to your site that will have no interest in your offer.
It might make you feel good to have tons of general traffic at first, but you could take much less highly targeted traffic and triple (or more) whatever a general traffic site could make with the same product or service.
Say your market keyword, the best one you can possibly isolate for your target market, is cactus gardening. You need to exchange links with other sites and use Cactus Gardening as the link itself in order to gain in the search engines for that term.
It will help you generate leads and sales with people coming from the search engines who are only interested in that topic and nothing else at the time they are surfing.
If your product is selling something or generating leads around cactus gardening, you are going to generate more sales from less traffic than if you simply grab any traffic from the engines on generic words like gardening.
Take that and go from there. Add another page to your site that is optimized for desert gardening and so on. No unrelated information should be on your site to your main product or service. Keep everything highly targeted and refrain from adding too much side information to distract your visitors from your number one goal which is lead collecting and making sales.
Once people see that your site is dedicated to a tight theme, and it ends up being exactly the theme they were hoping for, your optin ratio will go up and you will get more sales.
Copyright 2005 Jack Humphrey
Jack Humphrey is the author of Power Linking. Jack is a linking and internet marketing expert with close to 7 years of internet marketing experience under his belt. Just Google his name or visit for more information.
My apologies to Robert Kiyosaki, author of Rich Dad, Poor Dad for my variance on the title of his book. Rich Dad, Poor Dad offers a lot of information to readers about how one should go about setting up a wealth base.
Recently there has been a lot of negative marketing designed to abuse people by making them feel inadequate. Comments such as Im rich and youre not and I just bought two cars and a yacht, did you and the classic Im better than you are all designed to get attention. In my opinion, that sounds like the sort of thing you might hear in a kindergarten playground.
Since when has having lots of money been the determining factor of being superior Saddam Hussein had lots of money, so did Adolf Hitler. Idi Amin had a big Swiss bank account. Lots of disgusting people have plenty of money.
If the so-called self proclaimed Rich Jerk is so superior why does he have to stoop to this sort of marketing to make a quick buck
Ill tell you why - because its getting harder and harder to be unique and stand out from the crowd. As soon as somebody gets a new idea everybody else wants to copy it. Well I sure do hope the imitators stay away from this gimmick.
Predictably, the affiliate marketing brigade is already climbing all over it like the Ebola virus in their quest to get a piece of the action. Some of them even cluck, cluck over the tactics then sprout something like how wonderful the content is. Really!
I first saw this technique, dubbed anti-marketing, a few months ago when I visited a well-known marketers web page. This guys name is very recognizable. He was well respected - once. But I fear he is going down a path of self-destruction by doing what he is doing.
His website, a thoroughly boring looking thing, contained several dozen envelopes that you had to click on to read the letters inside. After reading several of these so-called sales letters I just clicked away from the site, disgusted. Each letter was crammed with rude, abusive, offensive, obnoxious slurs. If this is where the latest marketing trend is headed then there will be a lot of people who will simply not put up with it.
Shock tactics like this will not last. They might have a short time in the sun but the amusement value will soon wane. You cannot treat people in such a derisory manner and expect to stay on top of the game. Reputations will be lost over this. I guess thats why some people who are doing it hide behind pseudonyms. But hey, this is the internet - word soon gets out about true identities.
The sooner this fad dies an early death the better. Im reminded of a saying by Lobsang Rampa: Id rather be a small shrimp in the sea of faith than a dead whale on the beach.
Next time you see marketing containing these negative hallmarks do yourself a favor. Do what I do, click away.
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About the author: Gary Simpson is the author of eight books covering a diverse range of subjects such as self esteem, affirmations, self defense, finance and much more. His articles appear all over the web. Garys email address is . Click here to go to his website where you can receive his Zenspirational Thoughts plus an immediate FREE copy of his highly acclaimed, life-changing e-book The Power of Choice.