Heres a fact about human behavior that can be very useful to you in life, especially in business and marketing.
Most people are followers. They are not leaders. They would rather be led than followed.
Its true. People do secretly want to be led. And they will easily follow someone who they believe can be a good leader, someone who knows what theyre doing, someone who is the authority on the subject. If you can establish yourself as being that authority in their minds, they will be willing to follow your every step.
How do you become the authority
Just position yourself as the one who provides them with the edge theyre so desperately searching for. Offer a few gems that are not just regurgitated stuff from other authors. Share a strategy or concept that shifts their beliefs, that helps them notice something they hadnt noticed before, that opens their minds up to new ways of thinking and new ways of doing things, that leads to an epiphany!
The very instant they realize that you are someone they can learn from, they will view you as the expert - you will instantly establish authority in their minds.
They will see you as someone who can offer them something of value to improve the quality of their lives. And that is a very powerful position to be in! Do not underestimate this power.
People will buy a lot sooner from someone they view as an authority than they ever will from someone who just happens to have a convincing web site.
Add honesty and great customer service to the mix, and you will earn loyal, lifetime customers.
Establish yourself as the authority on your subject and they will buy from you!
Copyright 2002-2005 by BryanKumar.com. All Rights Reserved.
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Almost everyone, from the all-star guru, to the small guypromoting his humble website, says The money is in the list.And, really, having an opt-in list you can call your ownis crucial for succeeding online.
This one little secret, can make all the difference for you,between making a few sales here and there,to consistently making money out of thin air, literally.
Heres an outline of some of the benefits you getfrom maintaining your own opt-in list.
- Ability to generate traffic (and sales!) on demand
- Leverage potential
- Advertising revenue
How to generate traffic and sales on demand:
Having an opt-in list, is like owning a sales & traffic button!Youre literally a send button away from generatingtraffic & sales anytime you want to, because if your list iswell-targeted, they *will* read and respond to your offers.
Of course, this doesnt mean you can spam your listwith ads every time you want, as they will probablyunsubscribe, even get mad if you do. But if you keepyour communications useful to your readers,you will see great responses!
Leveraging gold from your subscribers contact network:
I like to think about my list as my joint venture partners.Think about it, its very realistic to assume that someof your subscribers do have their own list and contacts.
If you can get your subscribers promoting your products(even as second-tier affiliates), youre leveragingtheir resources to your benefit. Thats working smarter,not harder.
Easily generating advertising revenue :
Do you think advertisers would be interested inrunning an ad on your targeted, highly-responsiveopt-in list You bet they do!
Running advertising inside your publications can bea great source of extra income, with almost no workinvolved from you!
Lets say you charge $5 for publishing a top sponsor adin your bi-weekly newsletter. That makes you amaximum of $10 a week, or $40 a month,just for adding an ad to a message you were sending anyways(Im not even considering other type of ads here).
Not bad for covering your business expenses, say,your web hosting and autoresponder account.
You can make some good money from running adson your publications, once your subscriber base reachesa decent size. And as your list grows, you can increaseyour prices, too! Just be sure not to turn yourmailings into a classified board instead of a good read,or your subscribers might start opting-out.
Theres plenty of reasons for building an opt-in list.Its so important, that many experts recommendyou make list building your top priority whendoing online business. Start building or growingyour list today, so you can reap the rewards tomorrow!
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Juan Pablo Cangas is a self-taught online entrepreneur.He specializes in internet marketing & promoting,copywriting and networking. In his website( ), newsletter and blog,Juan Pablo teaches you how to how to promote and sale onlinelike a real pro, and gives you valuable gifts justfor following his advice!
Juan Pablo also shares his experiences andbusiness opportunities he is currently involved in,so you can make money too.
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