Many of you may never have heard the term pixel advertising before Alex Tew, a young entrepreneur from UK came up with this idea to pay for his university fees. He came up with the idea to create a milliondollarhomepage.com and the idea paid off for Alex.
What is Pixel Advertising
Simply put, it is a way to get your companys logo or an image on another website. This logo will remain on that website for a minimum of 5 years. Graphic banner advertising is nothing new to the internet but this pixel advertising is slightly new. On a traditional banner with a dimension of 468 pixels by 60 pixels, you will have about 276 blocks. Each block is made of 100 pixels. Through pixel advertising, in that space you can advertise for 276 websites given that each website only purchased 1 block from you.
Is pixel advertising going to work
Yes and No! MillionDollarHomepage is doing well because it is the first to come up with an idea that is unique to the internet. Media picked up on it and many stories have been written about the page, sending massive amount of traffic to that particular site. So that site was successful. However, once it leaves the spotlight from the media, there are no reasons for visitors to go back to that site. So it is very early for someone to predict if the investment made by advertisers to purchase space on such site is worth it.
However, there are many perks to purchase a piece of someone other website to place your logo on it. Looking at it from a search engine optimization strategy, once you have many links coming to your site from other sites, search engines rank you high. They value your site as a high demand site. So buying few blocks on sites that may be active for another five years would be a great idea to boost traffic to your site through search engines. You may want to consider doing some research before purchasing pixels on any pixel advertising sites.
Here are few tips for purchasing pixel advertising:
With the year of 2005 turning into 2006, many are putting their thoughts into internet marketing and how one can bring customers to their site. This is just one of many ideas to come and we all shall wait and see how far they each go.
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Ever feel like there is too much information to deal with Well, it stands to reason. Extrapolate a 2003 study from UC Berkeley and you get a total of 6,917,529,027,641,081,856 bytes of data produced annually in all forms on Earth. Thats almost 7 exabytes or around a gigabyte for each person on earth every year!
When you look at it this way, its not whoever has the most data who wins in this information economy, but whoever can make sense out of their own domain of knowledge in time to move through windows of opportunity or avoid disruptive surprises.
If it were possible to get your arms around just the World Wide Web (800 terabytes or 80 times the size of all print collections in the US Library of Congress,) you might be able to find key indicators that can have powerful positive influence on your day-to-day operations. There are industry events, legal decisions, and regulatory changes dispersed through the web like needles in a gigantic moving haystack. The bookmarks of today are the page-not-founds of tomorrow.
If you spent all day on the web you might get what you need for today. If you are planning on gathering intellegence about your competitors for Internet Marketing, you may be able to use a little help! Tomorrow morning, your answers may be obsolete, and youre back to square one. But there is hope, thanks to strategic use of Internet agents.
I define web agents as saved and scheduled queries which compile, sort and send results to you without intervention. They must only be set up once and are consistent in the information they send. They can be your eyes and ears on the web and blogging community, and they work for free.
The most basic type of agent is an email alert. These are old-school in that their delivery depends on it making it to your in-box and through your SPAM filters. Email alerts are available from many sources, such as Reuters and CNN, or even eBay. They are incredibly easy to set up, but can be tricky to stop or change. I find them of limited use, but Google News Alerts does the best job of any Ive tried.
If you know in advance the URL of information you want, you may want to use a page monitor. These visit a site on your behalf and send you an email when the contents change. This is very useful for watching your competitions websites or press releases. For less predictably-located information you can use an inverted search engine such as googlealerts.com or feedster.com. Still, these make their way to you in the mass of other email you read, making them less useful.
Email notification methods are rapidly being overtaken by RSS, which stands for either Really Simple Syndication or Rich Site Summary. It offers many advantages over email alerts such as privacy and subscription control. To find RSS feeds (sources) you can use a search engine like feedster.com, which has indexed over 150 million RSS items, or look for the orange RSS icons found on many web pages. Feedster.com, in particular, will send alerts of new posts by author, subject, and more, and it will even combine your feed search results into a new feed-feed to scan quickly.
Feeds are usually viewed using software called an aggregator. These come in all flavors, including plug-ins for Microsoft Outlook and Eudora, as well as live bookmarks in the Firefox browser. Microsoft announced last month that RSS support would be built into the next version of Windows and Macintosh users have enjoyed it for a while.
Subscribing is done via simple click or cut and paste. You can assign expirations to keep your screen clear of old news. In some ways, its like a Tivo for business intelligence.
My current favorite combined system is Klipfolio by Serence, a free tool for assembling feeds to meet your own needs. There is a page monitor, feed monitor, and automated Google query system for web or news searches. You can browse an incredible Klip farm with thousands of data sources of all types. I have around forty precision feeds, page monitors and news searches, and find it quite manageable for a morning scan, and have never been so well informed.
A warning: Once you start using RSS or Klipfolio you will not be able to live without them. The first time you are able to make a competitive move based on a feed summary sent to your cell phone, youll be hooked. Youll want to install it on your entire staffs computers, and design queries for each persons roles. Howd you know that is something I love to hear, especially from a potential customer. I try stay up to date is my polite answer. Of course its possible to react too quickly or too often, so sometimes you can use multiple feeds to triangulate on the truth and see whats really going on.
Albert Einstein once said If I have seen farther than others, it is because I was standing on the shoulders of giants. I hope that some of these ideas will help you see a little farther ahead for your own business.
Scott Clark is an Internet Marketing Consultant and Search Engine Optimization expert since 1996. He specializes in critiques of existing sites and strategic marketing plans. Scott Clark can be reached at 888-668-4393 or online at