As you probably know, Google is the world largest search engine serving around 200 million requests of information a day at the time of writing this article. With such a large users based, no wonder many internet businesses are currently making use of Google Adwords (http://adwords.google.com) to GROW their internet business.
With a small activation fees of US$5.00, you can start getting high quality traffics to your website. Bidding for Adwords startfrom a range of US$0.05 - US$100
However, it doesnt mean that you should rush into Google Adwords without any proper plans.
First determined which MARKETS are you TARGETING and how you want to market your products or services. For e.g. ifyou are selling an affiliate product, first find out information like:
- is it a global products/services that is available and delivered for every country
- the Language of the Target market
- which countries are internet savvy and more likely to buy your products/services
- is there any payment restriction for e.g. clickbank and paypal both have their countries restriction where payment will not beaccepted. You will be wasting your money if you include those countries in Google Adwords.
Next, with the above information collected, you can start to write out your Adwords bidding strategy.
You will burn a hole in your pocket if you just bid for two keywords like [home business]. To lower your cost per click, trybidding for a combination of words.
For example:
- based business home home make money online work
- make money at home easy home business
- business earn home make money money online work
Bidding for adwords required research, trail and error. Normally, PPC like Google Adwords will have a keywords researchtools which allows you to research common search words. Try to think of as many different combination of words that youthink youll used to search for a home business opportunity. Also, you can asked your family members or friends what wordwill they used if they were searching for a home business opportunity.
With the bidding plan in place, you should now think about how you can capture as many email address as you can when thevisitors click through to your website. The COST per click is already there and normally, it take a human 7 days to considerbefore they take any buying actions.
Many PPC Marketers will have either a free ezine or short marketing course with an autoresponder to capture their webvisitors email address so that they can follow-up with them.
Finally, monitor your Sales Conversion result for each PPC promotions and check whether are you targeting the correctmarkets with those keywords which you have bid.
If you plan wisely before embarking your PPC promotion, you can actually maximize your Income against your cost.
Wishing you success in using PPC promotion for your Internet Business.
By Arthur, The Online Internet Home Business Opportunity
Copyright @ Arthur
Helping to groom potential entrepreneurs into the next Business Star. Most Financial Successful individuals Grow Rich bystarting their own business. You too can own your dream business.
Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait Pay-per-click [PPC] campaigns fill the time gap. This article discusses the basics of PPC advertising.
What Is A PPC
A PPC search engine allows you to bid for placement in search results. Search engines such as Google, Yahoo, MSN, AOL and most others bolster their organic search results with sponsor advertisements. If you search on Google, links in blue across the top and the little ads down the right side of the search results are PPC listings. In one form or another, similar listings appear on every major search engine.
How Does It Work
When you use a PPC, you will bid for placement in the search results under particular keywords. Instead of optimizing your site to appear high in the listings, you simple pay for the position. While this may sound great, keep in mind you are paying for the listing and have to watch the return on investment closely.
To get started, you must open an account with the PPC in question. The two biggest PPCs are Google Adwords and Overture. You will need to register with the PPC, provide a credit card number and, depending on the PPC, deposit money into the account. Next, create ads with a title, body text and link to the landing page of your site. The title of each ad should correspond to a particular keyword you want to promote. If at all possible, include the keyword in the actual title. Finally, you will be asked to bid on placement in the search results.
Bidding for placement is not as simple as it my sound. Ideally, your ad should be in the top 3, but never below the 10th position. This has to be balanced, however, by the return on investment of the campaign. If you sell a product that produces a $10 dollar profit per sale, you probably cant afford to pay $.90 per click. If your site converts 1 visitor out of every 100 into a sale, you will spend $90 for every sale. Obviously, that is going to work out very well. The one caveat to this situation is a business with reoccurring revenue.
If you site charges clients a reoccurring monthly fee, you can bid in excess of your immediate profit margin. To do this safely, you must determine how long the average customer will stay on your site. For example, if you make a $10 profit per month and the average customer pays for 5 months, the total profit is $50. In this situation, you can spend $20 or $30 to obtain a customer and still turn a profit. To properly manage a PPC campaign for a reoccurring charge site, you must recalculate the profit per customer ever week to protect yourself.
PPC Cons
Why not just use a PPC campaign instead of pursuing search engine optimization There are a number of reasons. First, you are paying for each click with a PPC, which requires a budget and may impact your cash flow. Second, PPC bidding is competitive and that translates into higher costs, so much so that a profit may be hard to make. Third, many people simply do not click on PPC ads with the figure being as high as 20 percent. Fourth, you run the risk of having people click on your ads with no intention of buying, whether they are just browsing or are trying to exhaust your advertising budget.
PPCs definitely have a place in the online marketing field. Manage your campaigns with an eye for detail and you should fine.
Halstatt Pires is with - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.