Online Integrity, Do You Have It; Do They?

So often we see issues with those online who we do business with and it is easy to question their integrity when we see a pattern forming. Patterns of deception often occur when you start to notice excuses due to lack of performance. When you notice public relations, which do not exactly match the reality of what you observe.

The Internet actually or rather unfortunately trains those who are borderline human beings with regard to honest to cross the line. And often a couple of excuses or plausible deniability and they can shuck their responsibilities for a time and move on, without anyone noticing. Unfortunately the arrogance sets in as they start to believe their own stories, misrepresentations of fact and BS excuses along the way.

Often you will find an Internet Marketer who really believes in what they are doing and really is trying to succeed, but things may not be happening as fast as they wish in every regard. In some areas their success is incredible and in other dismal, as they try to rectify a miscalculation, mistake or bad judgment call on the ever changing online moving target. Unfortunately for whatever reason some of these folks will keep up the PR, without working thru the problem, thus hiding the issues until they cannot even fool some of the people all the time. Think on this in 2006.

Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance;

10 Great Webinar Tips

Great webinars generate qualified sales leads. They take planning, practice and consistent follow through. Here are 10 tips that are sure to work for you.

Plan, Plan, Plan Create a webinar plan that includes schedules, potential speakers, a registration process, budget, promotion, success metrics and follow through.

Timing is everything Schedule your webinar when the greatest number of people can come.

If your audience is national, run the webinar in the mid-afternoon.That way, people from all times zones can attend.

Tuesdays and Wednesdays are generally best. People are not just starting or ending their week.

Promote it If you build it, will they come It depends. Do they know about it Do they care
- Study your key audience and develop a targeted marketing strategy.
- Test different messages and ad sources. Be creative. See what works.
- Activate networks. Word-of-mouth is key, so include an invite-a-colleague link in all exchanges with potential attendees.

Webinars dont happen in a vacuum. Make sure your webinars are integrated into your overall marketing strategy.

Engage your audience E-mail, the web, to do lists and the phone are just some of the many distractions competing your speakers have to content with
- Make sure content is informative and your speakers are interesting.
- Get input from your sales team.
- Involve all of your marketing staff.

Conduct polls Dont miss out on a chanceto ask your audience their opinions. Use your webinar to learn more about your audience and what they care about.

Practice, practice, practice and plan for the worst Coach your speakers. Presenting at a webinar is very different from presenting in person.
Dont forget All speakers need to use land lines with headsets and have a hard copy of their presentation in front of them.
- Technology isnt foolproof. Prepare for all calamities. Schedule at least one run through that covers:
- Web conferencing technology
- Webinar presentation and timing
- Q&A
- How to handle a loss of audio or web access

Pick a good conferencing vendor There are many web conferencing vendors out there. Can yours handle your volume and support you when theres a problem

Make the most of registration Every time someone registers for your event, you have a chance to learn more about their interests and needs. Include different touch points like demos and white paper downloads in all registration emails. Dont Forget - Automate the registration process as much as possible and make sure your metrics capture what happens.

Respect Your Audience People take time out of their day because they are interested in solving a problem. Hard sell doesnt work. Soft sell does.

Steven Schwartz is president of specializing in helping companies produce great webinars, geneate leads and harness the power of the web.