Heres a tip for web article submitters and article content seekers. If you plan to pick up other peoples articles and use them in your email newsletter, blog or the pages of your website...
You will need either one of two article formats - Plain Text, or HTML-formatted.
Chris Knight and the EzineArticles.com team have made it really easy for you to access your articles or the articles of other authors, and pop that text in wherever you like in a jiffy. Heres how you can do it in record time.
1. Just go to the author name (if youre using your own articles, go to YOUR author name).
2. Locate the article you need and click Ezine Publisher on the right.
3. Go to the box containing the format you need - Plain Text or HTML (more about this in a minute).
4. Hit Control-A, and Control-C.
5. Go back to the place where you would like to paste the article and hit Control-V. Your article text will flow in.
If youre pasting the article text into...
- the source of a web page
- another websites web editor that allows you to enter html
- an email that will go to a web designer who needs HTML
... then highlight the text in the box thats labeled HTML-FORMATTED.
If youre pasting the article text into...
- An article entry box that accepts already-formatted text (meaning what you see is what you get)
- An article entry box that accepts plain text only
- An email that will NOT be sent in HTML form
- A document for your own records (not for display on a web page)
... then hightlight the article text in the box thats labeled PLAIN TEXT.
I find the EzineArticles.com Ezine Publisher a godsend, especially when Im bulk-submitting my articles on the web and need access to both formats. I hope youre making use of this handy feature, too!
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is a copywriting consultant and ghostwriter with 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit for more details.
Never under-estimate the power of the press!
Im sure youre familiar with the phrase the power of the press. Its this power that turns little, insignificant events into big news!
Not only will the press print something they consider newsworthy, they will also print anything that is popular, controversial or sometimes just new. In a nutshell, press coverage is one of the most powerful marketing tools available to you to help promote your product, service, or opportunity. And best of all, its absolutely FREE!
News coverage can add immediate credibility to your business and your product or service. The press is still respected and trusted by most people. Most people still take what they read in the papers as gospel. The same is true for radio and television.
The bottom line is...
Press releases can mean more business and huge profits for you!
With just one well-written press release, you can have your article published in a popular magazine or your local newspaper and expose your product information and/or your website to hundreds, even thousands of interested readers.
The visibility and exposure that your business may receive can not be measured. You see, sometimes a single press release can generate more articles in other publications; It could also get you an interview on a radio station or a tv program. You could even end up on the 10 Oclock News!
No one can really tell how little or how far your press release will expose your business. The only way to find out is to get those press releases out there! And get them out there NOW before your competition beats you to it.
How Do You Get Free Press Coverage
With the exception of real news, which can be fairly depressing at times, most stories and articles that appear in the press are the result of individuals or companies contacting the press. This may come as a surprise to you, but most of what appears in the media is a result of either press releases or calls made by people to the press, radio or tv.
Most newspapers have space to fill. You can help them fill it. If you have a new product or service that is needed by the public, or if you have a website offering help or advice, you could very easily be the next person to be mentioned by the press.
However, you have to be a little different than whats already out there. Uniqueness stirs up curiosity and interest. A new subject, or a new point of view, is usually newsworthy.
Another way to get published is to watch for whats hot in the news. Right now, for example, the Year 2000 Problem is big. If you decide to offer FREE information on this or any other hot topic through one of your webpages, you could very easily increase traffic to your website. All you would need then is to create links from your hot page that leads to your other products offered on your site.
Also, if you can create a web page that can make peoples lives easier, more interesting, or more fulfilling, you can be in the news. (Just take a look at PC Magazines Top 100 websites and youll get lots of ideas.
Back to the how-to of press releases...
Here are some things to consider when writing a press release:
Use a powerful action headline to get immediate attention. By now you should know that your headline is the most powerful part of ANY advertising, or promotional piece. Present your best information first. A reader, especially the editor of the paper/magazine, doesnt have time to waste. The reader should be able to instantly learn what the release is about. Mention the most interesting and useful features of your news first.
Do not advertise. Thats right. A press release is not exactly a display ad. Your release has to appear as an informational article, not an ad. Avoid wild, inflated claims. Be honest and provide useful details. Sell the benefits of your product/service without sounding too much like an ad. Explain why or how your product will make peoples lives easier. Provide a solution to a common problem.
Be an expert. You have to sound like you know what youre talking about. If your article is too vague and scattered, it will probably not get published. A well-written article, on the other hand, will tell the editor that you know the product and that you are a reliable and authoriative information source.
Get to the point! Your release should not go more than 2 pages long. If it is longer, get rid of useless information and include only whats important. This will ensure that you are providing all the details and none of the fluff. Try to include as much of the important details as you can and keep it within 2 pages.
No technical jargon please. Technical terms are not acceptable. If the reader cannot understand what the article is about, it wont get read. Translate all the technical terms into laymans terms.
It is usually a good idea to research the paper or magazine youre planning to submit your release to. Study the back issues and previous articles and learn what is working with that particular publication. This will greatly increase the chances of your release getting published vs. that of your competitors.
The format...
The release should be typed or computer-generated, double-spaced on 8 1/2 x 11 paper. Your company name, address, and page number should appear at the top of each page. Write For Immediate Release along with the date toward the top of the first page.
Under this line, type Contact: then your name and phone number (or whoever will be handling the promotional aspects of this project.)
The headline will appear next, followed by the contents of the release.
Be sure to check, and re-check the article for spelling and grammatical errors. Dont rely on your word processing software to do this for you. Its also a good idea to have a second person proofread the release.
Address the release to the right person. Call the magazine or newspaper to find out who handles the press releases and address it to that person. Include the persons correct title.
Use FREE PRESS COVERAGE to build your business. Its free, you can do it on your own, and the results are usually phenomenal!
Remember, you only need one good one to make it big!
Make headlines!
Bryan Kumar
F.R.E.E Special Bonus Report! How to Profit From The Internet in 24 Hoursor LESS... Guaranteed! Just Go To This Site:http://www.bryankumar.com/24reportak.htm
Copyright 1997-2005 by BryanKumar.com. All rights reserved.
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