* The Automatic Responder is generally referred to as an Autoresponder.
What is an Autoresponder
Autoresponder - An automated system that sends out a prewritten email to a person who has requested information.
Autoresponders are essential for doing business online!
Heres why:
Instead of having to respond to each individual that requests information about your product or business, the autoresponder automatically sends out the information.
This frees you up to focus on other areas of marketing. Lets face it, if you begin to create a huge opt-in email list, you wont have time to respond to each individual person.
Opt-In Email - An opt-in email list is a list where the users have voluntarily signed up to receive e-mail about topics of interest. In double opt-in email lists the user must re-verify their request to be on a list.
This leads me to the Autoresponder Sequence
Autoresponder Sequence - A series of autoresponder messages scheduled to be delivered automatically via e-mail at predetermined intervals to a person who has requested it.
***Note***
You will load your Autoresponder Sequence to an autoresponder. Now, post an Opt-In email sign up box that corresponds with that autoresponder, requesting first name and email address.
Okay, pretend for a moment that you are trying to sell cookbooks. You have an Opt-In Email box at your website where people can sign up to receive free desert recipes.
Youve created an Autoresponder Sequence with desert recipes. Youre now providing exactly what you promised, plus youre able to promote your cookbook.
You now have a list on Automatic! They are happy about receiving the desert recipes. And if youve played your cards right, you shouldve inserted some sales messages into the Autoresponder Sequence!
Autoresponders help you build trust, establish credibility, and deliver quality...
When I first came online, I signed up for information on investing in IRAs from this guy whose site sounded and looked fantastic. I found myself trusting his information. He was establishing credibility and delivering quality content.
You see, because he was utilizing the power of an autoresponder, he could continuously drip information on me causing me to take advantage on his offers!
This throws me back to the cookbook example. Most likely, your viewers arent going to purchase on the first visit to your site. However, providing an opt-in box with certain offers greatly enhances the possibilities of sales.
Thats what is so great about having an Autoresponder! You can sit back, collect names, and market to them.
Where can you get Autoresponders
I suggest going to Google or Yahoo and typing in Autoresponders. You should receive several results. There are many different systems which range in price.
Do your homework and find what works best for you. However, I cant stress enough how important Autoresponders are to doing business online!
About The Author
Jason is one of the owners of 2003 which offers website traffic and the best traffic education. Your free 5 day ecourse is waiting for you at
2003
I get e-mails all the time from people on my list asking about how to build their lists. This is the most important part of your business. The more subscribers you have, the more joint venture offers youll get, the more money youll make, and the more people youll connect with. The best tip I have on this is at:
But dont make the mistake that most businesses do - dont ignore how you treat the people who already subscribe to your list or who are already your customers. If you dont give people reasons to stay subscribed, youll lose them. Its important to not abuse your list (by hitting them with too many ads and too many offers). Its important to appreciate your list (by giving them valuable information they cant get other places). But most importantly, you have to give them some of your personality. Yeah, give em some of good old you. I dont mean you should be an egomaniac. I mean you have to reveal a little bit of what makes you unique and great as a soul.
There are tens of thousands of ezines out there. Why should someone read yours Because of the ads I dont think so. People read ezines that give them valuable free advice, that make them laugh, that make them feel connected to the author (like you understand who they are and what theyre going through), that make them feel better after they read it.
Im not saying that you have to be a genius or a comic either. If youre not losing subscribers on a regular basis then youre not expressing yourself enough. Its okay, even great actually, to be honest even when it pisses people off. My subscribers that have been with me the longest are the ones who are serious about their business. The people I lose are tire kickers hoping to win the lottery one day. Those people are never going to buy from me and they are never going to create a successful business so Im happy to let them go.
I love being around inspired people who actively take action to create what they want. I dont have time for people who waste their time complaining and acting like a victim. Does this sound harsh Its not. The people you allow yourself to be with will either take you up or down and Im going up...and Im bringing others up with me.
I write for the 20% of people who are actually taking action and are committed to creating the life of their dreams. Thats not everyone. These people read what I have to write and know that Im coming from the heart while building my business and helping them to build theirs. So each time you publish a new issue of your ezine I invite you to push yourself a little. Expose a little more of who you are to your readers. Let them know what you love and what bugs you. Your readers are humans like you, they have ups and downs, families, friends, jobs, dreams, etc. Share a little of your life with them. Theyll appreciate it and youll build a great community of online friends and supporters.
Connect with your readers and your ezine list will explode (in a good way). More importantly, youll be impacting peoples lives in positive ways. When they see you being strong in who you are it gives them the confidence to express themselves in the world. We could all use a little more honest self expression. So share yourself and build your list and be an online success. I dare you to go for it.
About The Author
Sopan Greene, M.A. is a marketing & life coach & editor of the Net Profits newsletter. Get 2 FREE eBooks & a FREE report: Million Dollar Emails,How To Start Your Own Traffic Virus & The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making...