Are you one of those people who launched a site yesterday and expect to make big profits today Unfortunately, it doesnt work that way, however, there are many people who start an online business everyday and expect that to happen. Realistically, there are 5 steps to greatly increase your chances of being ranked well and making large profits. The article is written about Star Computer Parts and how you can dramatically increase your sites rankings.
Step 1: Design The first step towards optimizing your site for search engines is to give your website careful thought in its design. The design starts with a domain name that contains keywords describing your website. For example, www.starcomputerparts.com is a website selling computer parts and computer hardware, which contains the keywords computer parts in the domain name. If possible, register your domain name for 5-10 years out, the search engine will value your site on a higher level than a site that is only registered for a year.
Second, choose a title for your site that accurately describes the content of your web page. For instance, the title for Star Computer Parts is Star Computer Parts.com | Buy Computer Parts | Laptops | Software | Networking. The title says the site sells computer parts along with some examples of what kinds of computer parts can be found on the website.
Third, the description should give a more in-depth overview of the website and a bit more in depth of what content is contained on the web page. The description, Buy computer parts, computer hardware, software, networking, modems, and more online, describes more about the website and some of the product categories that are offered. It is important to mention not to use promotional language in the title, description, and keywords as the search engine may construe your site as spam. Also, avoid the use of FREE in the sites headers as this is a red flag to search engines of spam.
Fourth, keywords are the most important aspect of the web site and will have a huge impact on how well search engine ranks your website. Keywords are words or phrases that describe the content found on your web page. The keywords I use are: computer parts,computer hardware,software,laptops,networking,servers,memory, computer peripherals,components,motherboards These words should appear throughout the web page title, description, keywords, and body of the page. Be careful not to overuse keywords or the search engine may penalize your site for keyword stuffing, which means overtly using the keywords in an attempt to tip the scale on the search engines results. A web page that has keywords evenly dispersed throughout the page will stand an excellent change of being ranked well in the search results. Visit the page http://www.starcomputerparts.com and look at how the words appear in the title, description, keywords, and how the keywords appear in the text copy of the web page.
The site is now complete and carefully written, but it wont make profits yet unless the search engines can find it. The subject of marketing your site will be described in the next few steps.
Step 2: Site Submissions Once your website is complete, be sure there are no broken links. There is no quicker way to lose a potential customer if you have broken images or broken links on your site. When you are sure everything is looking top notch, start submitting your site to Yahoo, MSN, AOL, Google, and other major search engines. By submitting your site, it will put the site in the queue of sites to crawl. Crawling is when a search engine goes to your site and follows all the links down through the site, indexes into its database what it finds. There is no guarantee the search engine will index the website, but a well written site has a very strong chance of being found. Read carefully the guidelines for each search engine and be sure your website meets those standards.
Step 3: Directories There are thousands of directories on the web that you can submit your site to and be listed. Here is a list of directories to get you started: http://www.seocompany.ca/directory/free-web-directories.html. Be sure to read the submission guidelines carefully for each directory, failure to do so will most likely cause your submission to be rejected. It is important to understand that directories are different than search engines. Directories are human-edited and search engines are maintained by massive servers that electronically index websites they find.
Step 4: Articles One of the fastest way to build up links to your site is through articles and press releases, which Ill discuss next. Write an article on some expertise you have that is relevant to your website, then post it to an article site and every time your article gets used on a site, a link is generated to your web page. For example, this article is being written based on my experience with Search Engine Optimization and is relevant to my website. The links used in this article are a link to my website to illustrate the points I am making throughout the article.
Step 5: Press releases Press Releases are used to announce to the world that you are open for business and where potential customers can find you. It is important for both articles and press releases that you carefully proofread it before submission for a better chance of the media picking them up and publishing your article.
There are many other ways to promote your website, you just have to be creative and many of them do not cost anything to promote. Some other pay services to consider are Googles Adwords and Yahoos Overture, both are pay-per-click marketing programs that can almost instantly generate traffic.
Jason Ziarko
There are a variety of web marketing programs on the internet today. So many, it seems that everyone has a solution. We are going to review a few programs that are actually of great benefit to small business owners online.
Publicity is one of the best ways to promote your business without spending large dollars on advertising. Publicity is essential for any new business opening. It can also be effective when changes take place in your business; the public needs to hear. Publicity helps you get known in your local community or association.
Important points to consider when writing a publicity article are to include your full business contact info; have a title that speaks of change or news of interest; keep your story to the point; and try to build suspense till the end. Convey how your story affects the local market or community; include information readers of the particular newspaper etc. would be interested in. There are free services in your local business association or through newswire.ca.
Promotion! Do you need to get more people to your site but do not want or have a lot of money to spend There are traffic building programs, pay per click, web site search engines, email marketing, referral programs and many other ways to promote your business online. We will review a couple. It is important you get your site listed on the major search engines MSN, Yahoo, Google etc.
Pay per click can be a very effective way to do this. First you must determine what key words you are going to use. But you might want to see what keywords your competition is using first. You can do this by entering the keywords in the search engine you want to get listed in, and see who ranks in the top 25. For more information on pay per click see www.yahoo.com and click on submit site.
E-Mail Targeting is one of the more effective forms of advertising. We are not talking spam here, but sending email to a list of targeted prospects or sending email to people you actally have come into contact with that may benefit from what you have to offer. Why else would they bother to respond
There are a variety of targeting list providers just like direct mail, one example is http://www.rabbitmails.net/, or you can search the web for email marketing techniques.
Here we have also provided helpful links to help you promote your site, some for free. Good luck and see you next month! Marketing materials and search engine exposure.
For more information see
Mr. Des Marais has operated small businesses for over 20 years. He has been a consultant and held positions in some of the fastest growing companies in Canada. He has held past management positions in retail, tourism, hospitality and sales for a variety of companies. He has increased sales by 200% in 2 months for an herbal doctor; increased sales by 30% in 4 months for a major Canadian Big Box Retailer; 200% sales increase 3 times in a row for a service-based small business and helped several entrepreneurs develop and sell their business. His expertise is in the area of growth and business development. He has also been involved in developing business chapters.
In terms of Business Development and mentoring Mr. Des Marais has volunteered with S.E.E.D.S mentorship review committee, ACE, YEA.