If leveraging unique or proprietary information is one of yourfundamental strategies to increase unique visitor traffic toyour web based business then it is important to understandseven fundamental information perspectives you can use to giveyour company the edge it needs to effectively compete in themarketplace.
As the internet continues to evolve and become more competitive,the dependency of the quality of the information you providevia your website becomes more critical to market niches.
As information processors we rarely, consciously think about HOWwe absorb all the information we take in via the internet. Itis reasonable to assume that two of our six senses, vision andhearing, represent the most significant means used to absorbinformation on the web. Although seeing copy and hearing soundscoming from information provided, it makes sense from astrategic marketing perspective, to take a moment to evaluatehow virtual information can be best absorbed via sevenfundamental information perspectives.
Seven Fundamental Information Perspectives
1) Information Exclusivity:
* How unique, original or proprietary is your websiteinformation
* Infinite choices of common information equates to clutter andboredom.
* The value of information provided is always unique to everyvisitor
* Emphasizing the uniqueness of your information also gives itmore worth
2) Information Quantity:
* How much website information is too much
* Detail overload can quickly exceed site visitors interestlevels
* Volume of information provided should correlate with thebreadth of the information requirements of your targetedmarket niche
3) Information Distinction:
* How unique should your website words and terms be
* Markets and industries have distinct information terms andsayings
* Try to talk the talk of your targeted market niche on yourwebsite
* Distinctive information can be the critical purchase decisionvariable
4) Information Accuracy:
* How accurate does your website information have to be
* Information accuracy requirements correlate to the potentialliability of negative consequences that result frominformation incorrectness.
* Earning the trust of your website visitors is an on going,consistent process
5) Information Timeliness:
* How current does your website information have to be
* The speed of information delivery often adds perceived value
* Often competitive advantage goes to the source with theinformation shortcut* Out-of-date information is often associated with poor customerservice
6) Information Interactivity:
* To what degree are website visitor responses critical tointended message absorption rates and communicationeffectiveness
* Maintaining a dialogue with your visitor equates to increasedloyalty
* Increasing dependency of visitor responses decreases broadcasteffectiveness
7) Information Format:
* What is the most effective way to structure your websitemessages
* Information absorption is best achieved in small increments
* Simplifying the visual structure of your website informationinvites readership
* User-friendly information navigation maximizes visitor websiteinvolvement
Every web based business is vulnerable to new competitors withintheir targeted virtual market niches. There will inevitablyalways be someone else who can provide the same or similarproduct, service or information in a different way or via othercreative communication tactics. Although different is notalways better, as a virtual customer solution provider you areobligated to always focus, understand and improve your websitevisitors perceptions and their ability to get your message.
Understanding the seven fundamental perspectives of informationflow can make a significant difference in your ability todifferentiate your virtual messages from the increasingbandwidth of information flow on the internet.
About the Author:
Mark Smock is President of , theFIRST international business buyer directory of its kind.Business Buyer Directory provides a non-traditional means forproactive business buyers to locate businesses for saleworldwide that meet their exact registered purchase criteria.
The biggest mistake most people make when dealing with Internet business is that they think that once they build their web site, people will find their site and purchase their product or service. There are billions of web pages on the Internet today, for every service product. There is probably hundreds of thousands of web pages that offer that same exact product or service. So how do you stand out, how do you make a difference, how do you set yourself apart from those other hundreds and thousands of web pages
Promotion, Marketing, Promotion!
Marketing, promoting and branding your products or services while using proper keywords is essential. In this digital age your web site URL should be on every form of communication and should be cross promoted in with every marketing aspect you submit. This means e-mail signature tags, forum signature tags, external linking strategies, press releases, article submissions and directory submissions. The more opportunity for someone to click on your link, the better chance of your product and service will lease be recognized.
E-mail signature tags.
By simply putting your URL web site on every e-mail correspondence. You present an opportunity for the person youre communicating with in a subtle manner to explore your business web site and business opportunity. If youre not proud of your own business enough to put it in your own e-mail signature tags, then you probably should not be in that business from the beginning.
Forum signature tags.
Place your link in your forum signature tags. Post away. If you are helpful, informative and offer good advice ,people with click on your slink to find out more about you.
Blog post
Create your own blog, or serious of blogs to discuss topics that you want to discuss. If you can keep one theme related that blog itself could generate traffic and link to sales pages or receive a decent amount of adsense revenue
SEO
Read, research and find out the basics of both internal and external Search Engine Optimization. Your SEO efforts will pay off, many times over with free search engine traffic.
PPC
Pay per click advertisement. It is a worthwhile investment if you know what you are doing. Many people are successful, because they have tested and learned what the correct methods are for their PPC campaigns. Do your research. Learn that business if you have an advertisement budget and can afford to spend several $100 each month.
Eric Gehler
Eric is a Business Analyst and Consultant.Co-owner of and