An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.
1. Offer your course as a free bonus for purchasing one of your main products or services. People will buy your products quicker when you offer a bonus.
2. When you write and give away a free course you will become known as an expert. Thisll gain peoples trust and they will buy your main product quicker.
3. Allow others to add your free course to their own product packages. Their customers will see your ad when they purchase.
4. People love to get freebies. A free autoresponder course is perfect. They will visit your web site to get the free valuable information.
5. Allow people to receive your course for free, if they give you the e-mail addresses of 3 to 5 friends or associates that would be interested.
6. Allow other people to give away your free course. This will increase the number of people that will see your ad in the course.
7. You could trade advertising space in your course for other forms of advertising. It could be banner ads, e-zine ads, web site ads, etc.
8. Gain new leads by having people sign up and give you their contact info before they can receive your autoresponder course.
9. Give away the autoresponder course as a free gift to your current customers as a way of letting them know you appreciate their business.
10. Give away the course to people that join your affiliate program. This will increase the number of people that sign-up.
11. Make money selling advertising space in your course. You could charge for small classified ads or sponsor ads.
12. Get free advertising by submitting your course to freebie web sites. This will increase the number of people that will see your ads in the course.
13. Make money by selling the reprint rights to those people that would like to sell the course. You could make more money by selling the master rights.
14. Hold a contest on your web site so people could win your course. You will get free advertising when you submit your contest to free contest directories.
15. Youll gain valuable referrals from people telling others about your course. Word of mouth advertising can be very effective.
16. Make money cross promoting your course with other peoples products or services. This technique will double your marketing effort
17. Increase your e-zine subscribers by giving your course to people that subscribe to your e-zine. Thisll give people an incentive to subscribe.
18. Allow your affiliates to use the free course as a promotional tool for your product. Each lesson could include their affiliate link.
19. Promote other businesses affiliate programs you join with your free autoresponder course. Include a different affiliate link on each lesson.
20. Advertise a different product or service on each lesson. If you only have one, use different emotional response ads on each lesson.
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Julia Tang publishes Smart Online Business Tips, a fresh
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Are you tired of searching for e-mail messages you know are somewhere
Is your electronic In Box full of outdated messages
Do you frequently get ultimatums from your IS department to clean up your act
Love it or hate it or both! e-mail is increasingly the primary method for communicating in todays digital world at work and at home. Research shows that introducing e-mail into a company increases printing by 40%.
In seminars, I often ask attendees, How many of you print out your e-mail The vast majority raise their hand timidly! But lets face it, sometimes paper is highly practical. Complex proposals, for example, often require discussions where you need a printed copy that result in physical notes, making the electronic e-mail less valuable than the printed out version.
On the other hand, printing out everything is not likely a good solution. The key to managing e-mail is determining when to keep hard copy and when to keep electronic copy, keeping in mind that sometimes both may be practical. In the case described above, for example, the printed version has value for discussion, and the electronic version has value for creating new versions after the discussion. In either event, the principles of The Paper Tiger methodology will improve communication and increase productivity.
6 Tips for Sending E-mail Your Recipients Will Love:
1. Use the Subject line to clearly describe the topic of your e-mail. This is helpful for the recipient, and for you if you want to find a message youve sent.
2. Include only one subject per e-mail message. This method will greatly simplify e-mail filing and retrieval.
3. For a lengthy or complicated e-mail, create the e-mail in your word processing program and then copy to your e-mail. If you have an e-mail glitch during the sending process, you can easily retrieve your message!
4. When replying to any e-mail, attach enough of the old message for the recipient to remember the content of the original e-mail, but delete unnecessary information or duplication.
5. Avoid sending e-mail attachments whenever possible. Receivers are becoming more reluctant to open attachments due to the increasing prevalence of viruses that can come through attachments. In some instances, you may send an attachment, and include the attachment in the body of the e-mail, with the explanation that the attachment will have better formatting, but the recipient could get the gist of the message without opening the attachment.
6. Consider using your contact management software (such as ACT!) to send all of your outgoing e-mail. With many programs, you can attach your outgoing e-mail messages to the recipients, and other related contacts, and they will automatically appear in the Out Box of your e-mail program.
9 Tips for Managing Your Incoming E-mail:
1. To avoid an overflowing e-mail In Box, create folders. For example, you might have folders for each of your direct reports, for each project, for a committee which you chair, and for subjects of particular interest. (For example, I have a folder statistics since I frequently need that info for the media.)
2. Whenever you open your incoming e-mail, apply The FAT System (File-Act-Toss) to each e-mail.
3. If you arent sure you need it, toss it! Unlike a paper wastebasket, you can always retrieve e-mail from electronic trash by using the Find Message feature available in most e-mail programs. (If the company empties the trash without your knowledge, create a folder called My Trash.)
4. Apply the 2-Do Rule whenever possible. If you can reply in 2 minutes, then do it right away. It will take longer to file it and retrieve it again than to just do it!
5. For e-mail that takes more time to reply, either leave them in Inbox or file in an appropriate folder such as Actionor Reply.
6. If you use Paper Tiger Permanent Action Files for managing your paper (Call, Discuss, On-Line, etc.), you can use it to file the paper copy of e-mail that requires your action, such as Discuss with John.
7. For e-mail you want to keep in electronic format, drag to the appropriate folder as described in Tip #1.
8. If you need or want a paper copy of an e-mail for future reference, print it out and file it in your paper management system, i.e. Paper Tiger, so you can find it again in 5 seconds or less!
9. After you have finished with an e-mail folder (such as a specific project), you can store it on a floppy or ZIP disk in case you need it later.
Do you have some tricks of the trade I didnt describe, or have questions about the ones I suggested, feel free to e-mail me - I love to hear from you.
Barbara Hemphill is the author of Kiplingers Taming the Paper Tiger at Work and Taming the Paper Tiger at Home and co-author of Love It or Lose It: Living Clutter-Free Forever. The mission of Hemphill Productivity Institute is to help individuals and organizations create and sustain a productive environment so they can accomplish their work and enjoy their lives. We do this by organizing space, information, and time. We can be reached at 800-427-0237 or at