Whats the most important part of your web site
Successful online entrepreneurs work on their headlines all the time -- theyre short, they dont take a lot of time, and nothing improves your sales faster than a better headline. In fact, in one of our own tests, we found that rewriting our headline increased sales overnight by 714%!
Your headline is literally the do or die part of your site -- a good headline can turn thousands of visitors into customers and a bad one can drive them away in a matter of seconds.
After all, your headline is the first thing people see when they come to your site, and more people will read it than any other part of your sales letter.
So how can you create a headline that will grab each visitors attention in just seconds... and convince them to keep reading You need a headline that works, and works fast.
Six Secret Formulas You Can Use to Create High-Voltage HeadlinesEffective headlines follow simple, proven formulas. They work, and more importantly, its easy to make them work for you. Think of these formulas as fill in the blanks tools -- just plug in the benefits your own product or service provides, tweak the copy to suit your site, and youll have a personalized, effective headline.
How-to Statements: How to TRIPLE Your Income in Three Simple Steps!
How-to headlines work because the Internet is all about people looking for information. Headlines that start with How to... are made for people who want to learn. They get your customers attention and compel them to read on to find the information youve promised.
Commands: Submit Your Web Site to the Top 200 Big Player Search Engines -- Automatically!
A command headline focuses on the most important benefit your product or service has to offer. It instantly demands your potential customers attention and tells them what they will find if they keep reading.
News: Incredible New Pill Burns Off Body Fat While You Sleep!
News headlines build excitement around new products or services and show your readers how they can benefit from them.
Questions: Are You Sick of Being Ripped Off by Sleazy Car Salesmen
Question headlines are very effective because they appeal to our emotions. When people read a headline written as a question, they answer the question in their mind. If the question identifies a specific problem that your target audience is actively seeking answers for, theyll be sure to read on.
Testimonials: Emily S. Needed Her Kids to Turn On Her Computer -- Now Her Web Site Makes $7,000 Every Month!
A testimonial can establish credibility by showing how people just like your customers benefited from your product and are happy with the results... and how they can benefit too!
Personal Success Stories: Learn EXACTLY How I Made $16,000 Overnight With This One Simple Strategy!
A personal story is proof that your product or system works, and that you have the expertise to show others how to get the same results. Three Common Mistakes That Can Sabotage Your Headline!Many people have trouble with headlines. If you have put time and effort into creating a headline that sells but youre still not satisfied with the results, then chances are, you are making at least one of these three common mistakes that ruin the effectiveness of headlines all across the Internet!
Mistake Number One: It doesnt explain whats in it for them.
Your headline needs to instantly communicate the biggest benefit of your product that attracts the most attention of your visitors -- you need to let them know as soon as you can whats in it for them. Thats the only way to get them to read your carefully constructed sales copy!
It is crucial that you understand the difference between a benefit and a feature. A feature is something that your product does. For example, Mailloop e-mail management software can automate your customer service, send personal e-mails thanking customers for their orders, schedule follow-up e-mails automatically, and manage all your e-mail lists and newsletter subscribers. These are just a few of its basic features, or what the product is designed to do.
The benefits are the potential rewards a person would receive from using those features. Some of the benefits of Mailloop include: increased profits from repeat customers, more word-of-mouth referrals due to professional and personal communications, hundreds of hours no longer wasted replying to individual e-mails, and many others...
Mistake Number Two: Theres no incentive to read more.
The number-one most popular reason people go online (after checking e-mail) is to find information. Your target audience has a particular problem, so you need to offer them a solution to that problem. Promise them the answers theyre looking for -- right in your headline!
Make sure your headline offers a compelling reason to find out more. Studies show that if people dont find something that interests them in the first ten seconds or less on your site, they WILL leave -- so grab their attention in those first few seconds with a powerful headline!
Mistake Number Three: Its too hard to read.
Remember that 10 Second Rule Readers need to be able to absorb your headline as quickly as possible. For this, readability is crucial.
First of all, everyone needs to be able to see your headline instantly. It has to be big enough for your visitors to see, but small enough to read.
Black text on a white background has been proven time and time again to work best. Dont let your visitors be annoyed by too many fonts, images, and colors.
That said, the main words you want to emphasize can be highlighted with bold, italics, or color -- just keep it limited to one extra color.
Also try to create a good balance on your page. Too much white space will look empty, but too much text will look crowded. As long as its easy to read, people will read it!
Headline Clinic: How to Rewrite Your Headline for MAXIMUM Results! Ineffective headlines are everywhere and theyre driving away customers every day. Lets look at one and rewrite it using our powerful new headline writing secrets.
Mens Barbering Services performed by Philadelphias #1 Image Consultant and Grooming Expert! Unique, personalized, and by-appointment only. My GUARANTEE to you is that you will NEVER wait for service! Youll leave here, looking and feeling great!
There are several problems with this headline. In fact, its making all three of the most common mistakes.
First of all, theres also no clear benefit to the customer, other than not having to wait, and thats not exactly thrilling stuff. Since the writer is an image consultant, he needs to provide a benefit associated with improving your image.
Mistake number two is that theres no reason or incentive to read more.
And third, the blocky text and dark background make it unattractive and difficult to read.
We wanted to make the headline easier to read and show concrete benefits for the customer. Heres what the improved version looks like:
How to create a professional, confident, sexy image that commands respect and attention and draws women, money, and success to you like flies to honey!
The improved version has a key benefit -- women, money, and success -- highlighted in yellow. Its written in a How to statement that excites curiosity and lists several desirable results (respect and attention from looking so professional, confident, and sexy) emphasized with an underline, red text, and italics. This headline really pops now!
Final Thoughts
If your headline is not working, then it just doesnt matter how good the rest of your web site is. You may have the best sales copy in the world but if people dont get drawn in by your headline, they wont read it! Your headline is your first -- and best -- chance to hook people into your sales process. It needs to motivate visitors to read your sales copy, so you need to make sure its exciting.
Dont be afraid to do a little online legwork. Surf the web and try to find as many headlines as you can and see how they measure up to these key points.
If you find yourself halfway through reading someone elses sales copy when you were just looking for good headlines, go back and look closely at the headline. The headline worked on you and got you to read more, so try to analyze why. Keep testing and learning and soon enough, You Too Can Increase Your Sales By 714% In 24 Hours Or Less -- Guaranteed!
If you want to skip the failing actions and get a personal tour of REAL PEOPLE making REAL PROFITS on the Internet, then go to...
... and take advantage of the invaluable tips and tricks that these Internet successes reveal so that you can start applying them to your business today.
Companies have many options for communicating with prospective customers. The Internet has become the primary medium for reaching potential clients anywhere across the globe. A broad range of online marketing methods is available to you for promoting your website. Strategies vary in their effectiveness and hopefully this website will give you some ideas as to which will be most appropriate for your needs.
Benefits to Consumers::
(1) Convenient customers can shop 24 hours a day from anywhere without going to the store physically.
(2) Interactive & Immediate consumers can interact with the sellers site to find the information, products, or services they desire, then order or download them on the spot.
Benefits to Marketers::
(1) Customer Relationship Building companies can interact with customers to learn more about their needs and to build customer databases.
(2) Reduce Costs & Increase Efficiency avoid the expense of maintaining a physical store, costs of rent, insurance, and utilities. Digital catalogs cost less to produce than printing and mailing paper catalogs.
(3) Greater Flexibility unlike a paper catalog whose products and prices are fixed until the next printing, an online catalog can be adjusted daily or even hourly, adapting product availability, prices, and promotions to match changing market conditions.
(4) Access to Global Markets The Internet is a global medium, which allows buyers and sellers to click from one country to another in seconds.
Four Ways to Conduct Online Marketing::
(1) Creating an Electronic Storefront companies can buy space on a commercial online service or it can open its own Web site. These sites are designed to engage consumers in an interaction that will move them closer to a purchase or other marketing outcome.
(2) Placing Ads Online companies can place online ads in three ways:
(a) classified ads in special sections of major commercial online services.
(b) ads in certain Internet newsgroups set up for commercial purposes.
(c) buy online ads that pop up while people are surfing the web. Such ads include banner ads, pop-up windows, tickers (banners moving across screen), and road-blocks (full-screen ads that users must go through to get to other screens they wish to view)
(3) Participating in Internet Forums, Newsgroups, or Web Communities companies may participate in or sponsor Internet forums, newsgroups, and bulletin boards that appeal to specific special interest groups.
(4) Use Online E-mail or Web casting companies can send out customer newsletters, special product or promotion offers based on customer buying histories. Web casting or push programming delivers information of interest to consumers desktops.
Author:: Vicky Miter
Search engine Optimization Company