Todays topic is going to cover a favorite subject of mine, search engines. I am naming this one How to Dominate the Rankings.
Must be asking, what in the world makes you an expert on dominating the rankings Whats your credentials. Your right, I have none and Im no expert. Im not sure how to dominate anything but my monkey. Its a joke people, just jokes. What I do know is some of my sites are at the top of the rankings and new websites I am working on are rising everyday.
Ok Ok, enough already. I think you get the point. I may not be an expert, but I have somewhat of an understanding of how to rank on the 1st or 2nd page. Sooooo. Do I have your attention now. Goood!
How do you get your site to the top of the rankings for your keywords. No one really knows the true answer as the search engine world is very complicated. However there are things that you can do to take your website from a site that only you (and maybe some friends) know about to thousands of people knowing.
There are 2 factors that you want to consider in your search engine optimization. They are called.
On-page optimization
Off-page optimization.
Just from the wording you can probably take a good guess at what they are. So Im not going to go into it. You take it from here. Good luck.. . .
Nah, Im kidding. Lets talk about On-page.On-page optimization is factors that you change on your page. Off-page is factors on other peoples websites. Whats more important you may ask Both are important, but off-page is more important than on-page. Back in the hay day of the internet, on-page ruled. But due to spammers and cheats, on-page became less important but still holds some revelance. So make sure you get it right.
Todays post is going to focus on on-page for right now. Like my momma always told me, make sure your backyard is clean before you worry about someone elses I never understood that when I was young. But it sounded good. I do now though.Anyway, back to the subject. What are factors that you can change on-page to help your rankings. Several. Lets talk about a few here.
I think one of the most important ones to change is your Title. Really!! Yes really. You should come up with a good clean title to your website. Not just any Title. The Title of all titles. Your title should be readable to users, such as you and me, but contain YOUR keywords that you want to focus on. Lets look at this in more detail.
The Onla Adult Entertainment Sites title is . Remember above our keywords that we are ranking high with.
To name a few
1. adult entertainment
2. entertainment online
3. adult entertainment online
Ooooohhhh. Is it making sense now! Notice anything between the keywords we have and the Title of the page
Alright now on to the next factor meta description and meta keywords. Thing to note: With Google, meta keywords mean nothing. It does not consider it. But most of the others do, so its good to have in there just in case. I try to optimize my sites for all the SEs, not just one.Word of caution here. Do not go crazy with the keyword. You do not need to put every instance of the keyword or keyphrase in your meta. For instance if your keyphrase is going to be baby momma. You do not need to stuff it with baby momma daddy uncle sister cousin best friend mom. Just put a few key pharses, around 15-20 is a good number to target.
Your meta description should touch on your keywords as well. After that, next you want to do is make sure your keywords or phrases appear in your content of your page. Bold or underline one or two just to add importance to it. A side trick that some seo experts say to do is add h1 and h2 tags. Some even go as far as adding h3 or h4 tags. These are called header tags. You add them into your code. Myself personally, I only go up to h2.
If your website is full of pictures and banners, search engines cannot see them. Change the alt text of the banner or picture. The alt text is the text that is viewed if a user puts his/her mouse over it. It appears in a little box. Search engines can see that. Put some of your keywords in there. Again, do not spam. I trick I do to not appear to spam is put the keyphrase or keyword and end it with banner or image or picture. For example, keyword baby momma and I have a picture on the site. I would put the alt text for picture to be baby momma picture 1.
There are more things to do in which we can speak on it later. What I can tell you is to put your keyword in the search and find the website that is ranking number #1 and copy what they do. Their number #1 for a reason right So duplicate the format and you should get similiar results.
Lets talk about a few things not to do. These will get you banned or penalized.
1. Do not make the keywords or phrases the same color as the background. So to the user, they never see, but the Search engines will. They do not like it and its consider spammed. If your site does not have the content to fit the keywords and you cannot get creative enough to mix it in so it flows, change up your keywords. Focus on some that you can make flow. But do not do that trick. Its an old trick and SEs are smarter than that. They will know that its being done and ban you. If your site is doing this now, this is probably why your not ranking well.
2. Keyword spam. This is just repeating the same keyword over and over and over again in your title, meta description and through your page. Again another no no. This will get your site banned from the SE. They see this as spam.
In summary, as I always state in my post, focus on your content. Overall that is the best advice. Set your page up right and focus on the content and the rest should fall in place. With most SEs, when your webpage optimized, its a waiting game. A little known fact is most websites, probably in the high 80 percentile are not optimized at all to rank well. Your well optimized website will stand out to SEs and move up. Just stay focused on your content. Change up your content regularly, say once every 2-3 weeks, monthly at the worse. This is a good thing as the SEs will see your site as important and keep checking back due to the updated content.
We will get into Off-page on another post. I think it needs to be talked about separately. Right now I will let you guys run so you can get working on optimizing your websites.
Feel free to share your seo tactics with everyone. Happy optimizing.
John Cal
Adult Entertainment
SEO Expert. Own and operate several high pageranking sites and top 10 positions with the SEs.
It is time to look at those SEO questions from the folks who need help and guidance. Let take a read of some of the Dear SEO Drama Queen email which floods her box every day..this is a Prozac moment about to happen in the SEO world.
Dear SEO Drama Queen
I want a number one ranking for my web site. The keywords are clothes, sneakers and hats. I read so much out there on how important it is to be on Google. Can you promise me a #1 ranking for my 3 keywords
Thanks
BA
Greetings BAOf course I can guarantee #1 rankings on Google for those very generic keywords that compete against missions of other sites. AN SEO who couldnt isnt worth their wait in gold. It is easy. First, I need you to purchase about 100,000 shares of Google stock. Once you are a major holder, we can then bribe Google to either place you on top or we will sell their stock to Yahoo.
Let me know when you have made the purchase
Best
SEO Drama Queen
Dear SEO Drama Queen
I contacted an SEO company and they stated their fees are $300 a month for 6 months. They stated they needed to access my site, make changes to code, write content, and help me decide on keyword phrases, build link shares and on and on. I think this is a rip-off as I have seen SEO for $25 a month and they do not need to work on my site or have me make changes, they just submit the site to 1000s of engines. Should I go with the less expensive company
Thanks
ST
Greetings ST
Cheaper is always better. Why should actually do anything to your web site. Do not use your valuable time on making your site better when you can have someone do everything for $25 bucks. I mean, why should you suffer, it is only your business, so do not put in the effort if someone can do it cheap. Lets face it, your $25 bucks pays for them to spend a minute of time placing your URL in an auto program and pressing a button. Sure, 1000s of engines no one sees, and sure, just because Yahoo, MSN and Google need you to manually place in a code before excepting, and sure, even though your site doesnt even need to be submitted in most cases, why pay for an expert when you can go cheap and get the site submitted. Heck, save the $25 bucks, let the engines find you on their own and go to the movies instead.
Best
SEO Drama Queen
Dear SEO Drama Queen
I wanted to make fast money online. I joined a program that build my site and even provides me with products to sell, submits my site and stated the money would be coming in. I selected mattresses, even though I know nothing about them, but they promised I could make $1000 a month with just a few sales. I paid they fee, went into the online builder and selected my site template, pressed some buttons and now have a site. But I cannot be found at all.even when I search by my domain name.
HELP!
ZK
Dear ZK
Oh my! You mean they lied to you Shame on them. You take the time to select a product you nothing about, pick a web template you believe looks good and expect the money to be rolling in. Heck, they even promised to submit the site to the engines. Sure, maybe the site is not deigned to be search engine friendly. Sure, your site is held deep in their subdirectories with all the other want to get rich quick clients, sure, you never need to do another thing to promote the site.and yet you still cannot be found. I am shocked, appalled even. But surely, they would not lie to you. Maybe you should buy more sites from them for other products you know nothing about and maybe one day, you will get found and make a sale.
Best
SEO Drama Queen
Dear SEO Drama Queen
After much reading and searching, I found an SEO company that has a good standing in the SEO world. They were expensive, but promised to deliever. I paid the fees and the process began. But, I was expected to work on the site as well. I was expected to provide keyword rich content or actually pay them to write content for my site. I was expected to even make my site easier to read by engines, change navigation schemes and work on marketing lingo and something they called site stickyness Why am I paying them when I feel like I do all the work. This must be wrong and I am getting ripped off I have seen other SEO companies that say I do not need to make any changes and they will add 100s of pages to my site that promise top rankings. What should I do
Worried
LM
Dear LM
Get your money back now. How dare this SEO Company expect you to actually work with them on making your site more SEO ready I mean it is your site, you should have some say in it, and if you do not want to make changes that will help the SEO achieve their goalswell then do not. Go with that other SEO Company. Let them add 100s of hidden pages to the site. That way, in 3-6 months when Google realizes what has been done, any rankings achieved will be droppedbut do not worry, you will have 3-6 months of great placements and make lots of money. Then you can remove those bad pages, send an apology letter to Google and repeat the process again. I am sure that will be just perfect. Do not follow that other SEO Company as they expect you to work with them in a team effort, and as we know, there is no I in team
Best
SEO Drama Queen
My Dear Readers: Oy VEY...what I must put up with. Let us just remember, when you hire an SEO Consultant, be sure they know the facts and have the proof to backup what they say. SEO is a team effort. Your SEO consultant will request you make changes, will help make changes and will become a member of your team. 65% of people who hire an SEO do not follow their advice and thus, can meet with failer. Remember this, there is more to SEO then just adding a tag here, a word there, a link and so on. It takes time and hard work, but when done right, can provide you with wonderful success. I should know...after all, I am the SEO Queen!
Bonnie Burns is Director of SEO for GuaranteedTopRankings.com has been in the SEO/SEM business for 6 years, serving clients big and small and delivering top rankings.