It is easier to make additional money from your current clients than it is to go out and find new ones! See 21 simple ways in this three part article series.
PART TWO:
Here are seven more great ways to make more money from your existing clients, continued from part one.
8. Give people a huge discount to your subscription product if they subscribe for a longer period of time.
Example $9.99/mo, or $21.99 for 3 mo., (equals out to $7 and some change per mo.), or $36.00 for 6mo. ($6/mo.). Each larger subscription in time length gets smaller in the per month fee if you were to divide the total by the number of months the subscription lasts.
9. Send your customer a free surprise gift with your back end product offer included.
You can do this by offering an ebook as a free surprise gift and add your back end offer (Or a link to your offer) in the ebook.
10. Give your customers a discount if they buy over a certain number of any products.
Several examples of this are BOGO (Buy one get one free), buy three get the fourth free, or even lowering the price of each item by a certain dollar or percentage amount once the client reaches a certain number of purchases.
11. Publish a back end product offer inside any of the information products you sell.
A good way to do this is to offer customization rights for $20 - $99 inside the ebook itself. This also allows the current client potential income by letting them earn a % of all customization fees from all ebooks they sell. (After customizing with their features and information, of course!) This goes over very, very well.
12. Group your products together in package deals to make more profit form each sale.
Offer the package as a 2nd option when you make a sale of the single item. On the order page - or use an in-between page to show the upsell of the group of products at less than what it would cost to get them as separate items.
13. Include a back end product offer inside your customers only online club.
This would be in addition to the free items and articles and resources. Also have a discounted offer or special offers area so you have a built-in backend in your membership area.
14. Join someone elses affiliate program and use it as an upsell or back end product.
This works especially well if you dont have a higher-end product of your own. Join an affiliate program and promote a seminar or higher ticket item as a back end sale. As an upsell, you would add the additional offers onto the thank you page.
An example of this type of program is Thank You Ads. This thank you page program will get you additional advertising by showing affiliate offers on your thank you page (Using a simple javascript) and showing your ad on other members thank you pages.
You can also use this option in #13. The members discount area doesnt have to be all your products. You can use affiliate products as well.
Well, we are 2/3 done :) Look for Parts One and Three for the rest of these great ways to make extra money from the clients you already have!
Techie Teri Mramer is the busy owner of the new training site sensation, Get your free 3 week trial membership today and start building your business web site tomorrow!
When you have a retail store, or any office space that customers come to, someone is there to greet them.In the retail business, someone may even ask the visitor if they need help with anything. A cashier or a clerk is always there to help them find what they need, to help them buy what your store is selling. Is anyone manning your online store
Your online store does not necessarily have to have products with a shopping cart, your web site is your businesses store front. Many businesses use their site as their only store front. It is a competitive market, of that you can be sure, every sale is important, if you could give every prospect the kind of attention they would get at a brick and mortar store your sales would increase. The number of people visiting your site does not increase, you would simply sell to more of the people that come in and out of your store. Online Marketers call this a better conversion rate. The standard Retail conversion rate in 2004 was 2%. Our customers web sites see anywhere from 1% to 5%. When we are done with the campaign they are rarely less than 2.5%. In many cases we dont do anything specifically or technically to the site to change that, what we do is train the mind set of the online retailer.
There are several key stages of success along the way when you are on the path to a dominant online presence. Most manifest themselves in a more technical in nature, such as treat each page of your site as a website of its own, another might be when you realize you can estimate the intentions of a visitor based on what they searched for and present to them a website that speaks to that need. We feel the most important stage is when the customer realizes how different their site would be if they treated it the way they would a real store.
Greet your customers, use a chat program to help a few of your employees to monitor the site and initiate conversation with those prospects that visit your site. Have quick responses ready for the most common questions visitors have when they call or chat with you. Be prepared to take the sale all the way through the cycle, a good set of documented tested procedures can keep things running smoothly. Most of all, treat every visitor to your site with the respect you would if they walked into your store. They are there for a reason, they are looking for what you offer.
Adam Yax is CTO of which provides internet marketing in Phoenix, AZ.