Search Engine 101

Search Engine 101


Whats a Search Engine Oohs.

It is a program designed to do basically three things.

1. Gathers copies of web pages from the world wide web.

2. Stores the copies of web pages in its index or database.

3. Looks up its huge database of web pages to find matches to search query, and ranks them in order of relevance.

For example if you go to Google search and type in the words search engine and hit the enter button. Immediately, the Google Search Engine starts to query its huge database and try to find web pages that matches the search term search engine, and ranks them according to relevance.

Ranking according to relevance is determined by the Search Engine algorithm (specific requirements). Every Search Engine has its own peculiar algorithm.

Basically there are 2 types of Search Engines, human edited directories and crawler-based Search Engines. The operations of these 2 types of Search Engines are different.

What is a human edited directory

As the term suggests, a human edited directory depends on humans to review, approve and compile its listings of web pages. The Yahoo Directory and Open Directory Project (DMOZ) are examples of human edited directories. You submit a short description of your website to the directory. Search results only show matches in the descriptions submitted. Changing your web pages does not have any effect on listing in a directory.

What is a crawler-based Search Engine

First and foremost, lets understand whats a crawler It is one component of a Search Engine that automatically crawled the web to gather listings. The Search Engine crawler, which is also known as spider or robot visits a web page, reads it, and follows links to other web pages. It gathers copies of web pages and stores them in the Search Engines index (database). When people type in a search term the Search Engine looks up its database of web pages, and uses its specific algorithm (specific requirements) to determine which pages closely match the search term.

Crawler-based Search engines, gathers and creates listing automatically. New web pages are automatically crawled and indexed, and changes made to existing web pages are also automatically updated. If you make changes to your web pages, the crawlers will find these changes, which in turn may affect the ranking of your web pages.

For a crawler based Search Engine, it is the crawler that does the work of gathering and compiling the listing. Google is one example of the many crawler-based Search Engines.

Practically speaking, you dont have to submit your web page to Google. Googles crawler, Googlebot will find your web pages. In fact, Googles crawler does a more efficient job of finding and indexing web pages. Just for peace of mind, however, you could submit your web page to Google to be indexed and ranked.

For smaller crawler-based search Engines, you still need to submit your web pages for listing. Upon confirmation of your submission, crawlers are sent out to index your web pages.

Human edited directory like DMOZ, which is a free listing directory, depends on humans to review, approve and compile its listings of web pages. DMOZ is staffed by volunteer editors. There is a massive backlog because everyday thousands of new web sites are being submitted for listing. It used to take anywhere between 2 to 6 months to get your web site listed. It may take longer now. The backlog of paid commercial directories is smaller compared to DMOZ.

Recommended article for reading: Who powers whom Search providers chart  

 

Gerrick W mailto:gw@1stinternetmarketingsolution.comInformation and Software Tools You Need to Effectively Promote Your Online Business.Visit:  

Your Site in Major Search Engines, in Record Time

In the past months, I have heard a lot of buzz of excitement about Blogging and Pinging. The rumors said it seduces search engines (SEs) to index your pages in record time. In this article, we are going to see how this tactic can help us in the marketing world.

A Brief introduction

What is the idea behind Blogging and Pinging As a marketer, you want your new sites indexed in some hours. You want your fresh content in major search engines as early as possible; it means instant traffic and sales.

Before start talking about this new wave to attract customers, we should understand what Blogging and Weblog are. I know out there skilled people in this particular area, but maybe one of you need at least a definition.

Blogging is the act to promote your products, books, services, discussions, and website in your weblog.

Weblog or Blog is a place in the cyberspace, just like your website. Like your website, you require to draw traffic in, applying your knowledge and promotional tools, such as updating it often, posting articles, optimization rules, and back links.

Spidering and indexing your new sites in record time without throwing your money away.

All those techniques work, and some others methods not mentioned in this article. However, they all still take time, some of them so much time. Imagine; think about this, if you send out a new site to Google, it takes 30-45 days to index your site! I do not know about you, but for me is an eternity.

Let us go back to your daily story: You have just updated your website, and want the world know about this before the sun comes up again. Countless hours creating your content, going through the heavy optimization tasks, and then, you have to wait weeks or months for the Search Engines put an eye on your site; a nightmare. Do you agree

What magical spells and incantations can you invoke to captivate the SEs There is no magic here. The only way is to send content to your blog from the site you want indexed, and call the Search Engines: Come to see my new valuable material, that is it! Ping is the name given to this call. It is one of the fastest ways the search engine robots come to visit your blog. Search Engines will index your content almost immediately.

Did you get it

When you add fresh content to your blog and major search engines come at your Ping request, they read your content and most important, the URL inside your content. In this way, SEs will immediately index your new website. You are done! DO you know something better than this

Blogging and pinging is your new weapon, a marketing tool that could help you in your efforts to build your online business.

What are the basic steps to set up Blogging and pinging

  1. Go to a blog service
  2. Create an account
  3. Create your blog
  4. Add content
  5. Ping Your Blog

In your Blog, like your website you need to work hard, remember, you have a business and you need to take care of it:

Nevertheless, there is still one thing to bear in mind, be careful when Blogging and Pinging.

Blogging and Pinging is a different approach to pull in visitors to your blog. It is another way to gain customers, other alternative that you have in your hands. You must use it as a part of your strategy.

Blogging and Pinging is an important tool that helps you in your online business; MSN, Yahoo, Google, and other search engines will index your site in matter of hours. However, use this method carefully, do not over-ping, if you do so, search engines might take your blog down.

 

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Chen Zarza
Webmaster and Project leader,
20+ experience in the information technology world.
He has developed financial systems for several years.
Background: Databases, Web, Finances
 
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