While we are well into the 21st century too many are still thinking about their business as they did in the 1990s.
The face of business has changed and the Internet is a BIG part of that change. Today, anyone with a connection to the Internet and the ability to choose an opportunity wisely can succeed online.
Can you see the vision
The common thinking about doing business online says if you have a website people will flock to your site and make you rich. Right
Not exactly.
The key to success online is to choose the RIGHT opportunity for you. If you dont, you could be overlooking thousands of unearned dollars and never experience the true joy a successful work-from-home business provides.
In an Internet crowded with opportunity, what does a world-class opportunity look like
Whether one offers products, services, or a mix of the two, all world-class 21st Century opportunities have these five qualities in common.
1. World-Class Opportunities Offer Products That People Want To Buy.
Notice, I did not say need.
The fact is; people buy what they WANT. If you can make them want your product, you will succeed.
When you offer what people want, your customers will return to buy from you repeatedly. That creates a foundation you can build on.
2. World-Class Opportunities Offer Products That Reach A Wide Audience.
To succeed in the end your products must have broad appeal.
Take the baby boomers as an example. This group is large, in their peak earning years, and very willing to spend. Offer what they want and the world is your oyster.
So, what do they want Lets think that through.
This group is aging and will continue to age. They know that and dont like it. While the emphasis on youth and anti-aging was once radical, the boomers have now made it mainstream. We see commercials on television for cosmetic surgery! Such a thing was unthinkable only 10 years ago.
Health is another passion of the boomers. They want healthy homes, healthy workplaces and a healthy lifestyle.
If you choose products that speak to the baby boomers and their insatiable appetite for youth and health, youve picked a winner.
Another example is people who work at home. The watchword for this group is convenience. Convenience sells and will continue to sell because this group wants to work on their time schedule and from their own home. They want convenience.
3. World-Class Opportunities Are Easy To Enter And Maintain.
All too often people enter a business and then cant maintain their active status.
Since your goal is long-term success, be careful to choose an opportunity that makes it easy to keep on succeeding. Avoid those which draw you in and then fail to support you or make it almost impossible to continue long enough to have a chance to succeed.
4. The Real 21st Century Internet Business Offers You Upward Opportunity, But Doesnt Push.
If your goals are to throw all of your energy into your Internet business, learn everything there is to know about the product or service you offer and do more volume than anyone else on the world wide web, they will support you in that endeavor.
Hopefully, you will even have the chance to teach others your business and share in their earnings as well.
If that is NOT your goal, however, a true world-class business wont make you feel like an orphan or pressure you to do more than you want.
5. Support Is The Last Quality Of True 21st Century Success.
No one wants to be convinced to begin, commit their money and their time, and then find that they have no one to go to for advice except themselves.
Having someone to call on, whether by phone or email, who has been there and can offer guidance can mean the difference between failure and success.
There is an incredible amount of true opportunity on the Internet today. As you search for your perfect business, be sure to hold your standards high and never compromise when it comes to the quality of the companies with which you associate yourself.
After all, you are loaning them your reputation, and it will be your reputation on the line.
Finding these five qualities in an Internet opportunity is the first step toward achieving 21st Century success!
About The Author
Rick Mills is an independent consultant dedicated to assisting others in discovering proven home business systems. His sites exist for the sole purpose of sharing just how simple it can be to have a successful Internet business.
What is Viral Marketing
Viral marketing is word of mouth marketing on the web. In other words it is the e term for word of mouth marketing.
Viral marketing was born in 1996. Viral marketing messages receive 5 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about new websites.
The Classic Example
The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. E-mails sent using this service contain an advertisement for Hotmail at the bottom of the message.
Power of Viral Marketing
This medium could be used to spread the word about your business among the target audience. The essence of it is that you empower visitors to your website to tell other people about your company and your site. You provide something that encourages people to spread the word, and momentum builds. Whats great about viral marketing is that it is low effort and low expense.
Viral marketing is more powerful than third-party advertising and you can expect a good conversion rate because it conveys an implied endorsement from a friend. People who visit your website as a result of viral marketing will have good impression about your company or the product because someone has recommended it to them.
Forms of Viral marketing
We can identify two most common forms of viral marketing as service and incentive based models.
Service Based
In the service based model consumer has to spread the information about the company or the product to his / her friends in order to get the service.
Netscape Instant messaging is an excellent example of a service-based model. Also some search engines and directories use this model to list websites. Some companies use this model to provide access white papers.
Incentive Based
Incentive-based models provide consumers cash, credit, or other rewards for spreading company information to friends. This model is encouraging people to spread the message actively because of the incentives. Incentive based viral marketing campaigns will cost more than the service-based campaigns.
Viral Marketing methods and techniques
Viral Marketing works best in combination with e-Mail marketing, since e-Mail marketing provides Viral Marketing with a great communication medium. You can use e-mail to spread the message. This could be done by sending e-mail messages to individuals or by joining e-mail discussion groups. Most of the service based viral marketing campaigns are using e-mail as the main technique.
Another medium to carry out your viral marketing campaign is through message boards and discussion forums. It is important to identify message boards and discussion forums relevant to your industry, product or service. By participating in these message boards and discussion forums you can create awareness of your company among the target audience.
Writing articles is one of the powerful ways to spread your message. All you need to do is allow people to republish it for free, as long as they include a paragraph at the end of the article containing details of your company. This method is widely used by companies providing professional services like search engine marketing and web advertising.
Freebies, Giving something away for free is another powerful marketing method available. Giving away a free something like e-book, mouse pad will encourage people to spread your message.
About The Author
Rajitha Dahanayake is the Senior eMarketing Analyst of a company engages in providing eMarketing and e-Business solutions. He has over 3 years experience in Internet Marketing. He is a Member of The Chartered Institute of Marketing UK and a professional member of eMarketing Association (eMA) as well as International Internet Marketing Association (IIMA). Rajitha is a Certified eMarketer from eMA and holds the Certified Internet Marketing and Business Strategist (CIMBS) designation from IIMA.