The following strategies are used every day to boost sales from any commercial website. Most are simply common sense whilst others may take some time to master. All will help your site to start generating the income you expect from your online ventures.
When your customers are at your order page theyre interest is already primed so they are open to other offers, this is an ideal time to up-sell to them. Tell them about a few extra related products you believe they would be interested in, they could simply add to their existing order.
To turn one sale into three you could tell your customer if they refer four friends to your web site, and if they buy from you, they will receive a full rebate of their purchase price, therefore turning one sale into three.
When you sell a product, give your customers the option of joining an affiliate program so they can make commissions of their own selling your product. Their belief in the product is unshakeable because they bought it! It is far easier for anyone to sell something they believe in than someone selling cold.
After making your first sale, follow-up with the customer. It makes sense to follow-up with a thank you email which includes an advertisement for another productyou sell. Backend marketing is the blue print to your businesss success. It costs dearly to harness each customer but following up with further offers is completely free, so why not follow-up every few months
Sell the reprint or reproduction rights to your products and include an ad on or with the product for other products you sell, therefore making sales for the reproduction rights and sales on the back end product. A win, win situation!
Cross promote your product with other businesses products in a package deal (joint venture). Include an ad or flyer for other products you sell and have other businesses selling for you.
When shipping out or delivering your product, include a coupon for other related products you sell in the package, persuading them to buy more products from you.
Send your customers a catalogue of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product and find it useful they will buy the extra add-ons.
Sell gift certificates for your products. Youll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.
Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.
You may not see results immediately but dont let this put you off. If you persist you will make more sales and lift your business to the next stage.
Mike Linley is the webmaster of and publishes an ezine. If you want to receive tips, tricks and strategies to help you succeed online just visit; and sign up for free!
Many website owners all too often give up on their website, even before their site has had time to shine. It can take months, or even years to reach the optimum for a business so why not expect the same out of a website It is hard to find a business that finds the desired revenue within the first year. So why should a website be as popular as it should be within the first few months or years
First of all just like any successful business you must believe that youllsucceed and never give-up. To be successful with a website you must have the same mentality, never give up and always put time and effort in. Giving up is the single major problem, if you give up on your website too early it will fail.
I have built many website over the years and found that what I have set out for you in this article will work, and keep on working.
Secondly, you need to increase your traffic, or hits to the website. I advise you to read my previous article Six Techniques To Triple Your Website Hits. This article illustrates six functional ways you can increase the traffic to your website.
Thirdly on the list, make sure you have branded your site well. People want to remember you and believe your site is quality. So build a clean and functional website that is appealing to your potential customers. The more professional your site is, the more you will impress the visitors.
Fourthly, one of the most important parts to a website: Quality content. You must have quality content. Always make sure you are original and unique. By having quality and informative information on my websites has benefited me to no extent. I found one of my website advertised on eBay. Not only was my site featured in an auction, but they were referring to my website and the products I sold. This alone gave my website over 40-50 extra hits from the eBay website alone, per day.
Not only did I find my website in eBay, but I found it in many other websites. I took a look at my link popularity and found my link popularity had risen from 60 to 300 within six months. These links were from quality websites and all were talking about my website as an example. No wonder my websites visitor count was dramatically increasing!
Fifth. Now that you have a quality and possibly a very well established website, you need to advertise. Advertising can be very expensive, and often not rewarding. So why not allow people to make money reselling your product or service
I have found that every successful website I have setup, has an affiliate programme. Not only does an affiliate programme allow you to receive more new customers but it also increases your link popularity. As you all know, increasing your link popularity is something we are all trying to do.
I have found that affiliate programmes are the most important part to any website that sells a product or service. There is no other way to beat the free link popularity and the added bonus of extra sales you would not have had earlier. I cannot guarantee that you will quadruple your revenue, but the above information given will ensure that your website has a positive future and will prosper into a successful website. I have used every single example in the implementation of my current websites, and has worked for me. There is no time limit to how long it will take, although I have found a six month old website can quadruple its revenue within six months!
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