Ahh, the holidays... festive and fun, but frantic. With all this Christmas Chaos, Hannukkah Hoopla and Kwaanzaa Craziness, who has time to notice what youre up to Well, lots of people, if you market your message in just the right way.
The Absolute BEST Way that you can play Santa to your subscribers Off them something that nobody else is giving - Relief, and a Helping Hand. Put some jingle in your pocket with these hot holiday promotions that really work to convert sales.
1. Trim Your Prices - Offer a Discounted Website Critique for a Limited Time Only.
How many of us are wishing we had time to revamp our websites but are caught up in the Christmas rush A simple, one-page website critique can help your subscriber get a clear picture of what needs to be done... and thats a huge load off anyones muddled mind. Who knows, they might even choose YOU to do the design overhaul when the time comes.
2. Deck their Homepage - Advertise Holiday Sprucing for Websites.
It only takes a couple of hours to add a brief holiday promotion and a few festive graphics to your website. Even so, millions of marketers miss this chance because they just cant get it together. Put the idea in their heads, then offer this service for a reasonable rate. See how many sales you can rack up before December 15!
3. Gift-Wrap that Content - Provide a Low-Fee E-Book Creation Service.
Of course, you must have the following tools: a PDF Creator (Go to CutePDF.com for a decent free one), a Word Processing Program, standard legal copyright disclaimers, your customers logo, their URL and a clear cut impression of what theyd like to share in their e-book. The hardest part is collecting the info. Once you get organized, youll be cranking out e-books in no time.
4. Play Helper Elf this Holiday - Offer Administrative Assistance.
The holiday season is probably one of the most profitable times of year for the webs Virtual Assistants. If youve never offered administrative services before, think about it as a way to make some extra Christmas cash. Things you can do for your customers: article administration, bookkeeping, email maintenance, holiday marketing campaign creation and delivery.
5. Be the Merry Marketer - Put the Plan Right into Their Hands.
I cant tell you how many people have an incredibly tough time coming up with a plan. Speak in generalizations, and everybody gets it... but watch how many faces go blank when you ask your marketing friends what steps they will take to blast their marketing message out to the masses. If youre a planner by nature, you can make a ton of cash doing what others cannot. Charge a flat fee for outlining the details of your clients next big marketing blitz. Who knows... they might even call you back to help them carry out the details!
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content Get Top Secret Marketing Tips from the Webs Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Dina Giolitto is a copywriting consultant and ghostwriter with over 10 years of experience writing corporate print materials and web content. Trust her with your next e-book, article series or web project, and make a lasting impression on your audience of information-hungry prospects. Visit for more details.
Creating a successful Internet presence involves much more than designing a great web site or having the perfect product. Listing your web site with the Search Engines is your first step. However, you must not solely depend upon the Search Engines to bring you traffic. You must design a complete promotional strategy and work it every day.
A good way to organize your promotions is to set up a web page that will contain your complete strategy. This page should be stored on your hard drive and not uploaded to your server. Your page should contain four sections.
Daily Promotions
Weekly Promotions
Monthly Promotions
Miscellaneous Promotions
Each of these four sections should contain the appropriate information for each of your promotional resources, such as web site name, user ID, password (if applicable) and hyperlinked web addresses for each web site you plan to use for your promotions. This will enable you to open your web page each day and visit each daily promotional link you have listed.
Daily Promotions
Your daily promotions should include visiting and participating in some popular discussion boards. Although you may not advertise on discussion boards, you can include your signature file with your post.
For a complete listing of some of the top discussion boards, visit my website.
Weekly Promotions
Your weekly promotions should consist of placing a paid ezine advertisement and/or arranging ad swaps with fellow publishers. Visit the Directory of Ezines for all the information youll need to find targeted ezines.
To organize your ad placements and swaps, place the publication names, publisher names, ad dates and hyperlinked web addresses within your weekly promotions list.
Monthly Promotions
Your monthly promotions should include writing an article in the area of your expertise, Search Engine promotions and advertising.
Writing Articles:
Writing articles that may be freely published with your bylines is one of the best promotional methods online. Your article may be published in hundreds of ezines, on web sites or even in magazines. To learn more about writing articles for publication, read the article entitled, Write For Publicity.
To organize your monthly promotions, place the names and hyperlinked web addresses for each of your promotional resources within your monthly promotions section.
Article Announcement Lists:
Article Announce
Subscribe: mailto:article_announce-subscribe@egroups.com
http://groups.yahoo.com/group/article_announce
Articles Archive
Subscribe: mailto:articles_archives-subscribe@egroups.com
http://groups.yahoo.com/group/articles_archives
Free Content
Subscribe: mailto:Free-Content-subscribe@egroups.com
http://groups.yahoo.com/group/Free-Content
Search Engines:
Pay-per-click programs will enable you to advertise to your target audience and only pay for results -- you pay a set amount for each visitor that is sent to your web site. The most popular pay-per-click program is the pay-per-click Search Engines. You can learn more about pay-per-click Search Engines here: http://www.payperclicksearchengines.com/
Advertising:
Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget. Unlike other sites selling banner ad space and pay-per-ranking, AdWords provides advertisers with highly effective text ads that are displayed with the search results. Studies have shown that highly targeted keyword advertising produces an average of four times the industry standard clickthrough rate. For further information, visit Google AdWords: http://adwords.google.com
Miscellaneous Promotions
Your miscellaneous promotions will include; running a press release, buying promotional products and advertising in newspapers, magazines, etc.
Press Release:
CanadaOne provides a free interactive press release builder.
http://www.canadaone.com/promote/pressrelease.html
Gebbie Press provides over 10,000 links to print and electronic media on the Internet.
http://www.gebbieinc.com/
Automated Press Releases will enable you to send your press release to over 10,000 publication contacts. You write your press release or theyll write it for you.
http://www.automatedpr.com/
Promotional Products:
IDit Plates - Put your web address on your vehicle. IDit Plates are a great way to continuously promote your web site. They look like chrome and blend in well with your vehicle.
Magnetic Signs - Full size magnetic signs for your vehicle. Get a customized sign that magnetically adheres to each side of your vehicle, advertising your web site.http://www.magneticsigns.com/
iPrint - Professional printing over the Internet.
PromoCity - Add your logo to any of over 500 promotional items.http://www.promocity.com/
Offline Promotions:
Place ads in newspapers, magazines, on the radio, TV, etc.,Visit Newspapers Online for complete listings:http://www.newspapers.com/
Once youve created your promotional web page, open it in your browser and add it to your favorite places or bookmark it for easy daily access. Set up a specific day for your weekly and monthly promotions and perform your miscellaneous promotions as needed.
Once youve implemented your promotional strategy and continuously work it each day, youll be amazed with the results of your efforts. Consistency will be the key to driving massive traffic to your site.
Copyright Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design Mastery ( ) and eBook Starter - Give Your eBooks the look and feel of a REAL book ( )
Visit to sign up for a complimentary subscription to eTips and receive a copy of Shelleys acclaimed ebook, Killer Internet Marketing Strategies.
You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.