Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI!
By Mark Meyers
If you are not familiar with Using Google Adwords, please check out my getting started article here:
Basically, with Google Adwords you can put your ad in front of people as they are searching for information and solutions online.
Many people will tell you that you need to find hundreds and hundreds of targeted key-words for your product or service.
This is true because the more keywords you find, the more visitors you could attract.
However, there is a bit of a learning curve to get a good steady campaign and Return On Investment (ROI) with Google Adwords.
The one thing you really have to remember and focus on with Google Adwords is to...
TARGET YOUR AD!
Always use your keywords as often as you can in your Ad: in the Title, in the body and even in your domain name.
These words will be highlighted for the web surfer that is viewing their search results, so why not make it easy for them to choose your ad
TARGET YOUR AD!
Dont create an Ad Group and throw all your hundreds of keywords in, unless they all show up within your ad text.
Instead take a little more time and create one Ad Group for each keyword or phrase.
This will allow you to maximize the use of your specific keywords.
TARGET YOUR AD!
Searches done in July 2004: work from home
310780 work from home 12538 work from home job 9384 home work 3399 data entry work from home
Even though there are thousands of people looking to work from home your business or opportunity may not include data entry positions right And those home work searchers may not be business opportunity seekers at all.
So, use the negative keywords de-selection religiously.
If you dont exclude these searchers from your ad impressions your click-through rate (CTR) will suffer, which will affect your ads placement and costs.
Also, a very low CTR will slow down the number of times your ad is displayed, until eventually it is disabled completely.
Well there you have it: three simple strategies to target your ads and maximize your Google Adwords ROI!
Want more Adwords Tips Pop me an email:
Mark @ Internet-Income-Advisor dot com
Have a great day!
Mark Meyers
http://www.Internet-Income-Advisor.com
May the poorest day of your future be no poorer that the richest day of your past!
Copyright 2004 - Mark Meyers
In my newsletter The Internet Income Advisor I cut-to-the-chase and give you ideas and opportunities for earning a nice income online. Why not grab a free copy of my new book: Reliable Monthy Income http://www.Internet-Income-Advisor.com/Reliable-Monthly-Income.html
Are Small PPC Search Engines Really Worth The Effort
The final answer is Maybe.
Hey...Whadya expect Im an attorney!
But let me explain further. The correct answer to almost any marketing question is to test. Thats the only way you really know the true answer. But we can learn from the results that others have and adapt them to our marketing.
When it comes to PPC (pay-per-click) search engines, you know they are not all created equal. Google and Overture dominate the market. The total traffic you get from them will dwarf the total from all other PPC search engines combined.
But does that mean that theres no money in the little guys Au Contraire. (Thats the fancy French way of saying, No. -- and I probably missspelllled it. Its been long time since my high school French class.)
Before I give you some suggestions, please realize that your results are going to vary - always.
Heres the most important point of this entire article:
Your conversion rate will vary from search engine to search engine. A lot. By as much as 300%.
You can run an advertisement on Google and get a 2% conversion ratio of visitors turning into buyers. Then, run the same advertisement on Overture and only see a 1% conversion ratio. Always...always track your promotions and results. Theyll be all over the place in terms of conversion.
Does that mean you should stop the ads with the lower conversion ratio
Absolutely not...unless youre not showing a profit. Aha. Remember, it doesnt matter that the conversion ratio varies as long as you make a profit!
Lets assume you foolishly have no backend marketing in place so the only money you ever see from a customer is on the one- time sale that has a profit of $30 per sale. And you require at least a $15 profit to you after costs. with a 1% conversion ratio, you can pay 15 cents per click and still make your numbers work. Youll get less clicks than if you bid higher, but you can still make the numbers work for you.
Of course, every PPC campaign you get set up and running profitably can be basically put on autopilot. You dont have to micro-manage the campaigns. Just let them keep on bringing in buyers.
You will generally find that the smaller PPC search engines have lower conversion rates than the big two. But they will also usually have a lower average bid.
Just track your clicks and sales so you can adjust your bids to make your numbers work. Even if a specific campaign only results in 1 more profitable sale per month - thats a sale that can keep coming in month after month after month. Do that for just 50 or 100 keyword and search engine combos... and youve got some nice extra moolah rolling in.
If you go to you can get an enormous listing of over 600 PPC search engines and read reviews of the top 30 - more or less. You also find that these listings are often somewhat out of date, but its a still a good resource.
Yours in success,
Shawn Casey
Internet Millionaire Shawn Caseys Mining Gold On the Internet is one of the best selling Internet books with over 85,000 copies sold. In Mining Gold, Shawn reveals the same step-by-step strategies he uses to create millions in Internet sales => Benefit from Shawns 7 years of Internet experience and learn from someone who has actually made millions online.