Choose your audience
The first thing to do when picking a right domain is to pick your audience.Your audience can be classified based on your clients, customers,geographic locations and so on. TLDs or top level domains like .com .net .org are fine even if you dont have a global presence. But if your strictly targetting a particular country say the UK or Japan, then a .co.uk or co.jp might do the job.My advice would be to stick to a dot com as its already captured the minds of the people.
Make it Crisp and Easy to remember
Short domain names are often a big hit.This is because of the normal human tendency to forget long words. Restrict your domain name to one or two words maximum and let it be easy to remember.
Strong Keywords
Use a popular keyword in your industry if possible in the domain name
Offline Business
If the domain name is going to be used to promote your offline business then, choose a name very close to your business
Dont Deviate from your business
Just for the sake of the domain not change your business image.This means that dont mislead your audience by choosing a wrong domain name.
Numbers
There has always been a debate regarding the use of numbers in the domain name.Numbers like 0 and 1 are confused with characters like O and L.Avoid numbers in domains.
Avoid Hyphens
Hyphens are known to be popular SEO tactic. But still,getting people to remember the - is a impossible task. Stay away from hyphens.
Get a proper registrar for the domain.
Most often people complain of domain hijacking. You can avoid this by using reputed services like GoDaddy or ENOM for the registration.
Register for a long period Its a good practise to register a domain name for atleast 5 years or 10 years although your business might not be centered around it.This helps your avoid bad experiences like some one lese using the domain you advertised.
Last but not the least
Think twice before getting a domain name.and stick to only one domain for a business.
Varun Krishnan is a mobile phone/web enthusiast. He is a web developer and SEO consultant. Hes currently heading
Ive just recently stumbled across a few web sites likenamepros.com and dnforum, websites that focus solely on thebuying and selling of domains. And I gotta tell ya I was quitimpressed to hear some of the success stories.
Now from my understanding, I thought profit from domain salesdied at the end of the dotcom Boom. But from what Ive seen andheard, It seems like it can be a lucrative business. Naturallytheres more to it than buying a domain name for $5.99 a yearand turning around and selling it for $4,000. To come across adomain name (whether self created, expired, or purchased)spending time advertising it, sending traffic to where itsparked, finding a broker, doing the things you need to do to upthe value of the name, its seems like a very time consumingbusiness.
But if you go to Sedo.com youd be amazed at the prices thatsome of these domains are going for, $5,000, $10,000, even more.
It seems to me like a hidden art. Theres not very much talkabout it in the general internet marketing forums. Andeverywhere on the net you see ebooks on How To write ebooksfor profit, do JV (joint venture) deals, ebooks on site traffic,blogging techniques, affiliate marketing, rss feeds...... on andon and on and very little information on the business of buyingand selling domain names. So that means its a business whostime has passed or a very lucrative one thats hidden from thepeople who jump on the bandwagon.
Just looking at current events and doing domain checks oncertain subjects tells me how quickly good domains get snatchedup. Believe it or not the name Farris Hassan dot com (16 yearold boy who went to Iraq) is already taken.
From my studies it seems that there are a select few who aregenerously profiting from the buying and selling of domainnames. As I mentioned above there is alot of work involved butif your willing to join a few membership sites, learn a fewadvertising tricks and get into the game, the selling of domainnames can be a very lucrative business.
Buy Domains! Yahoo, GoDaddy, 1&1 Domains starting at $1.99/year
(this link must be active on your website in order to use thisarticle)