It never ceases to amaze me how many people set-up a web site, without any type of plan or clue about how to promote it--how to write a sales letter--how to write an ad--nothing! Fact is, nowadays, anyone can have a web site. But once you get one, then what How are you going to make money with it
If you dont know what youre doing, then do the smart thing and consult with an Internet marketing expert.
What You say you cant afford an Internet marketing expert Well, believe it or not, there are other ways you can obtain the services of an Internet marketing expert, besides paying an expensive flat rate or hourly fee.
Did it ever occur to you that you can obtain the services of an Internet marketing expert by simply buying his products So, why should you buy his products
Because Internet marketing experts are masters at marketing. Theyve already arrived at the place you want to get to. They also derive great pleasure from sharing their incredible knowledge. They have the answers to every single one of your questions. All you have to do is ask them.
However, you shouldnt expect any Internet marketing expert to spend their valuable time mentoring you for free. Like I mentioned earlier, at the very least, you have to buy their products. I mean, lets get real. You wouldnt walk into a doctors or lawyers office and expect to get free help and advice, now would you
I cant even begin to count the number of e-mails I receive from people asking me for free advice. I always turn them down. Why Three reasons: (1) It shows a total lack of respect for me as a professional. (2) Because it wouldnt be fair to my paying clients. (3) I already dispense plenty of free advice via my articles.
It just totally blows my mind that people will spend hundreds or even thousands of dollars promoting a product the wrong way, yet wont spend a few dollars to learn how to do it the right way.
If you arent making any money, its obvious you need professional help. Not to seek help is just being penny wise and dollar foolish!
And by the way, if you dont even have a couple of hundred dollars to work with, quite frankly, you shouldnt even be in business to begin with!
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions Comments Dean can be reached at mailto: .
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Returns had been steady since I created www.howtoproducts-xl.com back in December 2004. Steady, but not spectacular, so I decided to conduct a survey.
What I did was to mail those visitors who had taken up my freebie offer but hadnt made a purchase. They were presented with three optional price bands for each of ten products and asked to tick the one that best reflected value for money for each individual creation.
The market spoke up and it was clear that I was in danger of over-pricing.
However, it is wise to exercise caution when playing around with your pricing structure so soon after a launch. Do it overtly and some will accuse you of being a rip-off artist; others will say you dont know your a from your e (which I patently did not).
So I decided to adopt a softly-softly approach and engaged the services of a marketing specialist: the Mad Hatter.
I set him loose in my store and he returned with his alarming verdict;
Lop 50 percent off the price of all ten products.
Hold up, I thought, but I allowed him to proceed anyway
The result: Returns graduated from steady to spectacular: sales on the ten products in question tripled and overall returns were up by 300 percent over a 7 day period; just peachy when you are operating on a 100 percent mark up.
Thats the beauty of selling your own personally generated intellectual properties. You can react to market forces and adjust pricing without the potentially nasty side-effects you incur when marketing other peoples produce.
The Mad Hatters strategy is available for viewing at the website featured in the resource box.
Jim Green is a retiree, entrepreneur, and published author with a string of bestselling hard copy titles to his bow including his latest Your Retirement Masterplan ISBN 1857039874.