Youve noticed on many websites, those ads by Goooooogle, followed by a number of adverts. Well visit Google themselves and youll see on the right, and sometimes near the top of search result pages, Sponsored Links. These are like the classified adverts that you see in your daily newspaper. Companies are paying to have their advert to be featured in this space, depending on the search phrases that you are typing in to the Google search box. Rather than a fixed price though, advertisers bid against each other to have their advert featured, with the highest bidder, getting the number 1 slot. This program is called Google Adwords.
While that proved a great success, the advertisers were limited to have their adverts only seen on Google. Then Google came up with the idea of paying website owners a percentage of the fee they get paid by the advertisers, for featuring the adverts on their own sites. This became the Google AdSense program.
Free to join, this program has become a popular way of adding a new income stream, but more than that, some website publishers started to build websites specifically for this Google program. Working out which adverts the advertisers were paying most for (so the percentage commissions are the highest), website publishers are building sites specifically targeting these high paying advert commissions earning a living from sending people away from their sites!
As I say, the program is free to join, with an application to fill out, but Google must approve you before you can get started. The good news is that once you have been approved for your first website, you dont need to apply again for any additional websites.
But before applying, you need to have a website which needs to be complete. The site must also contain what Google considers valuable content. This is the first step to making those profits. But before you think about designing your website, it is vitally important to choose a popular topic, with preferably high paying commissions after all, you wont profit from anything without any website visitors, no matter how good your site looks!
There are various tools on the web that you can use to check the popularity of keywords:
www.wordtracker.com has a valuable free report that you can download, as well as a free trial of their keyword monitoring service.
Overture.com is a company that competes with Google for placing adverts, and has a keyword research tool that also gives you the number of searches each term has had over the last month. You can find their tool here:http://inventory.overture.com/d/searchinventory/suggestion/
Google also has a keyword research tool for their advertisers here:https://adwords.google.com/select/maincmd=KeywordSandbox
Once you have identified your topic, and you know the keywords that you will target throughout the content on your website, you are ready to build your site.
The design can be straightforward in fact, do NOT go for some overly complex site design. You want your pages to appear fast; with the visitor seeing your content and those all important Google Adsense adverts.
You also want to make sure that you have optimized your pages for the search terms you have identified. One way, is to use already published articles (on the topic in question) with reprint rights, but add an introduction, which uses the keywords/keyword phrases in explaining to the reader what the article is about.
For example, for this very article, if you were targeting the keyword phrases Google Adsense and Website Publishers you could have written:
Many web publishers are discovering the profits to be made using Google Adsense.
Vic Carrara of onlyforprofit.com gives an introduction to what Google Adsense is, and how website publishers can build income from sending people away from their websites.
- And, for emphasis, put the first line in H1 tags, with the second in H2 tags -
When your site is complete with a good range of articles on your chosen topic, its time to apply for a Google AdSense account. You can find the application form at http://www.google.com/services/adsense_tour/
It should only take a few days for Google to approve (or reject) your website. If, unfortunately you are rejected, simply follow Googles advice and make the necessary changes to your site, then apply again. Reading through the information on Googles AdSense website will help you to avoid mistakes that may get you rejected. Once approved, you will want to have a good look round all the facilities you have available, and customize your Google AdSense ads to fit in with your own websites style and feel.
Once that is done, you can start to put Google AdSense search boxes on every page of your website, but make sure that youve read the terms and conditions at Google first. For instance, if you have a thank you page that visitors arrive at after signing up for a newsletter, Google AdSense ads are not to be used on that page!
You are allowed to have two ad units on each page, as well as a Google Search Box. Make use of this, using perhaps a skyscraper on either the left or right hand side of the page. Google AdSense profits experts agree that the right hand side of the page gets the most clicks. Put an additional ad unit either at the top or the bottom of each page, using the rectangle ad units.
Sidebar: There are various forums on the internet that focus on the techniques of using Google Adsense profitably. Here are a few of the more popular ones:http://www.webmasterworld.com/forum89/http://forums.searchenginewatch.com/forumdisplay.phpf=30http://forums.digitalpoint.com/forumdisplay.phpf=27
Put the ads on every page that you can on your website. This includes adding the Google AdSense ads to your blogs and your forums. It may take up to twenty four hours for relevant ads to start appearing on your website pages. Until then, you will probably have a public service notice.
Once your ads appear, make sure that they are relevant to the content on your pages. If they arent, make changes to the pages. You might need to change the names of the HTML files, using your keywords. Adjust the keywords in your Meta tags, as well as the keywords and keyword density throughout the page content. Change the text in the title tag, and/or change the text of your H1 and H2 headings. Upload the new pages, and see if the ads that are appearing are more relevant. Keep working at it until they are this is important if you want to maximize your revenue.
Sounds like hard workWell yes, it is while youre learning.But once youve got the hang of it, realize that youre creating hands free income.
Once your site is as good as it can be, and the ads that are appearing are relevant, it is time to start marketing the website. This can include a variety of current popular methods such as: pay-per-click advertising, forum marketing, article marketing, distributing newsletters to your opt-in list, participating in newsgroups and email discussion lists, using a signature file and so on. The more traffic you can get to your site, the more clicks you will get on your Google AdSense ads.
Then what Keep updating your website, keep marketing the site, and you will soon see Google AdSense Profits. As you learn, and as you develop an understanding on how its all done, youll probably want to create a number of sites on different topics to realize even more Google AdSense profits!
Best of luck!
Vic Carrara 2005
Vic Carrara has earns his full time living from various internet projects, running a wide range of websites. is one of his first sites, which focuses on building profitable websites.
Pay per click advertising started booming online when search engines like Google started featuring context specific advertising columns on the right of their organic search results. Yahoo together with Overture on the other hand started adding sponsored ads to the top of their search results. Many internet business owners seized on this chance to generate targeted leads for their home based business ventures but as a result today the cost of using pay per click advertising has increased astronomically.
This article therefore highlights important principles of using pay per click advertising to help you develop a more effective pay per click marketing campaign to help you make more money online.
Learn your cost per lead
The key advantage of advertising online as opposed to offline advertising is that you can know your click to signup ratio for any internet home based business advertising campaign. This means that you know how much you are spending to generate each lead in real time. To determine if you are doing well, you can compare your lead generation costs with that of the large scale lead merchants like Cutting Edge Media. So from a practical monetary point of view, if your costs are below theirs then you have it done right but if your costs are above theirs, you are better off purchasing leads from them for your internet home based business to feed into an autoresponder.
You would want to log into your back office and note how much you spent in total the previous day. Now divide the cost of all your clicks for the previous day by the number of signups you generated. Your goal therefore is to tweak your online bids so as to get the lowest targeted cost per lead. The trick is to spend at least one week tweaking this and once you get a good ratio, you can then increase your daily limit on your clicks.
Avoid spending money on competitive terms
As a result of many internet home based business owners flooding the pay per click market search terms like make money or work from home are very expensive. You want therefore to spend some time looking for keywords that are highly searched and yet cost very little at the pay per click search engines. Two of the popular programs that can help you find such keywords include Adword Analyzer and Word Tracker.
Use Smaller Pay Per Click Programs
Spend some time looking for pay per click search engines that are not as large as Google. Smaller Pay Per Click search engines have fewer bidders so you may be able to pay less for the similar keyword than in the larger search engines. However there is a possibility that you might get fewer page views in these smaller search engines. So you might want to divide your money for several search engines. Grabbing a top spot at some of these smaller search engines might be more lucrative for you in the longer term.
Use of Misspellings
The use of misspellings can help you save money with your bids. Google Adsense today allows you to add misspellings in search terms. The guys at Goodkeywords have a good free software that can help you spot and generate all permutations of keywords at Most people love to bid on highly sought after terms and you could reap some keywords quite cheaply from using misspellings. Get this free tool from http://www.goodkeywords.com
Avoid the use of FREE in your ads
Many people online think that by adding free into your ads you would be able to get more signups. While that is true as the search term free is very highly sought after online, the problem is that you get the wrong type of signups for your internet home business. People who are expecting all kinds of freebies are signing up for your business and when you tell them they have actually to work, they just sit there and do nothing. This would also drive up your cost of lead generation.
In conclusion, use these five strategies to work on your Pay Per Click results and see your ROI increase! Take massive action today and internet prosperity will be yours.
Joel Teo is a successful internet home business owner and internet marketer and he can show you how you can start your money making home based business. Go to to learn how you can start making money by starting your own internet home based business today